Mobile: Location Based Advertising
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Transcript of Mobile: Location Based Advertising
YOU HAVE AN OFFER?
WHY I DON’T
REALLY GIVE A F**K?
THANKS!
70% off on PIZZA
70% off on Pizza
Avail Now!
THIS IS AWESOME
I’M SO HUNGRY!!
LET’S AVAIL, RIGHT!?
BUT NO THANKS!
70% off on PIZZA
70% off on Pizza
Sample text sample text sample text sample textText sample text sample text
At: Sample textLajpat Nagar
BECAUSE…
BUT NO THANKS!
70% off on PIZZA
70% off on Pizza
Sample text sample text sample text sample textText sample text sample text
At: XYZ Pizza CornerLajpat Nagar
BECAUSE…
THE WHERE !?!
THIS IS WHERE I AM…
THIS IS WHERE YOU ARE…
THIS IS WHAT LIES IN BETWEEN
THIS IS WHAT LIES IN BETWEEN
35 KMSOVER 1 HOUR OF
DRIVING TIME!
WHAT JUST HAPPENED?
70% off on PIZZA
70% off on Pizza
Sample text sample text sample text sample textText sample text sample text
At: XYZ Pizza CornerLajpat Nagar
WHAT JUST HAPPENED?
70% off on PIZZA
70% off on Pizza
Sample text sample text sample text sample textText sample text sample text
At: XYZ Pizza CornerLajpat Nagar
YOU LOST! ME
BECAUSE YOUR OFFER DIDN’T FIT THE
LOCATION CONTEXT
LOCATION, LOCATION, LOCATION!
LOCATION IS THE NEW CONTEXT
MOST RELEVANT TARGETINGFOR BUSINESSES TODAY!
Target your audience by:
Hyper-location: Street-level
State, City
Device, Smartphones
Operating System
Operator
Content Categories
Publishers
MOBILE ADS: LOCATION IS THE NEW CONTEXT
Local ads in a local content are 7X more
effective*
*Mindshare Interactive Sprint case study
LOYALCATION
IMAGINE THIS
You’re Hungry
Your PHONE knows your location so it suggests you a Pizza Parlor right next to your
location…
ADVERTISING OPPORTUNITY offering discount
You click to avail!
2 WINNERS: Advertiser & Consumer
LOYALCATION is FREE
STOP WASTING YOUR AD DOLLARS
• 50% of the visitors to Google Maps only do business with the top 3 results.
• 60% of advertising professionals say that geo-targeted ads deliver a stronger ROI than other buys (2011).
• A test conducted by one company suggested that hyper-local CTR was 30% higher than CTR for traditional search engine marketing (SEM).
• 63% of smartphone users frequently use apps that require them to give their location (2010).
• Local online advertising expected to grow 255% to $35b by 2014 (U.S.)
• 90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).
• 65% of companies are focusing on geographical context for their mobile marketing tactics (2011).
GO LOCALFIT THE CONTEXT THAT MATTERS
ASK ME HOW?ANUBHAV SHARMA