Company confdentialCompany confdential

The Future of Indoor Mapping Joseph Leigh – Head of Venue Maps

November 2013

2 HERE Venue Maps Overview

Agenda• Why Indoor Maps• The HERE Indoor Maps “beliefs”• The Vision• What’s available today!

Company confdentialCompany confdential

Why Indoor Maps?

November 2013

44

…ever been in this situation?

HELP:

Where’s the nearest

Restroom??

!@#!@$!

HELP:

Where’s the nearest

Restroom??

!@#!@$!

Time for Indoor Maps

Outdoors Indoors

According to the Environmental Protection Agency, humans spend 87% of their time indoors.

5

Why Indoor Maps?Looking back over the years…

6

• For past 25+ years, digital maps have primarily focused on streets / infrastructure• 15 years ago, PNDs revolutionized consumer personal navigation• 10 years ago, internet mapping revolutionized consumer map exploration• 5 years ago, Nokia announced “all future Nokia handsets will include GPS” and acquired NAVTEQ• 2 years ago, digital maps started appearing on smartphones in almost every country around the world!• Today it’s time to go beyond streets, and beyond GPS.• It’s time to map what lies next to, above, or below streets! It’s time for indoor maps and indoor positioning! • In future we’ll be using indoor maps to re-invent smartphone applications, and consumer behavior on a truly local level!

Company confdentialCompany confdential

Indoor MapsOur Beliefs

November 2013

Indoor Map content and last meter destination arrival will become standard elements of future digital maps.Indoor Map content and last meter destination arrival will become standard elements of future digital maps.

Local Advertising will increasingly draw upon digital indoor maps to drive venue footfall, retail sales, local advertising and aisle level product discovery.Local Advertising will increasingly draw upon digital indoor maps to drive venue footfall, retail sales, local advertising and aisle level product discovery.

B2B demand for detailed indoor maps and indoor capabilities will continue to rise steeply (e.g. Retail, Travel, Corporate Enterprise)B2B demand for detailed indoor maps and indoor capabilities will continue to rise steeply (e.g. Retail, Travel, Corporate Enterprise)

At HERE we believe that...

8

1

2

3

Company confdentialCompany confdential

Indoor MapsThe Vision

November 2013

I’m here!

Price comparison / deal finding apps

Aisle level product finders

Social meet up at the mall apps

Consumer Map and Transitroute planners

Airline concierge apps

Fire/Safety planning

Evacuation planning

Retail analytics

Workforce management

Work space management

Exhibition/MuseumAssistant apps

Sports event companion apps

Crowd managementanalysis

HospitalER floor plans

Indoor

Maps

Indoor

Maps

Indoor MapsEverywhere

Natural guidance Route to airline gateMulti-modal routing

Indoor routing, with (or without) your current position

Product-level SearchDetailed FloorplansProduct discovery

Shading by price Shading by usageShading by facility type

Consumers & Retailers, better informed!

Check-out wait timesAisle Level

Ailse-level mapping

Coupons along your route!Branded icons and logos

New local advertising opportunities!

3D rendering Indoor virtual reality experience

The Virtual and Real worlds connected!

Indoor imagery (e.g. Microsoft Photosynth)

Company confdentialCompany confdential

HERE Venue MapsWhat’s available today?

October 2013

HERE Venue Maps Coverage (69 Countries)

HERE Venue Maps Overview

NORTH AMERICA4457 Venues

EMEA3953 Venues

APAC574 Venues

LATIN AMERICA78 Venues

9,062

NA EMEA APAC3610 Malls/Stores

Venues (2H13)

125 Airports532 Universities

1826 Malls175 Airports1869 Rail stations

544 Malls22 Airports96 Universities

1 BillionSquare Meters

Mapped

19 HERE Venue Maps Overview

HERE Maps - Venue Maps• 9,062 Venues in 69 countries…• Feature rich maps of shopping malls, train

stations and airports

• Searchable directory of stores and faciliti

9,062Venues (2H13)

Past 12 months of HERE Venue Maps…

TOTAL2,682

Cal

enda

r Qua

rter

View

AirportsShopping Malls

First Asiancountries

NA and first EMEA countries

TOTAL4,605

TOTAL5,100

TOTAL6,500

Shopping DistrictsTransit StationsStores (incl. aisles)

Animal ParksAmusement ParksMuseumsSports Complexes

CasinosUniversitiesConvention CentersCommunity Centers

Expansion

New Category Types

Highlights

1Q12

2Q12 3Q12 4Q12

Rapid expansion, both in numbers and venue types

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1Q13TOTAL7,500

16 new countriesIncluding South Africa and New Zealand

Tourist attractionsTheme parksRace Tracks

…The Future of HERE Venue Maps!

Cal

enda

r Vie

w

TOTAL9,000

TOTAL11,000

TOTAL13,000

Tourist attractionsTheme parksRace Tracks

Hospitals Expansion Focus in APAC and Latin America regions

Expansion

New Category Types

Highlights

1H13 2H13 1H14

Rapid expansion, both in numbers and venue types

21

2H14TOTAL15,000

16 new countriesIncluding South Africa and New Zealand

Launch in Korea and Mexico

All Major airports in Mexico and Canada

Expansion Focus in APAC and Latin America regions

HERE Venue Maps Product

Real WorldIndex

Experie

nces/C

ustom Apps

Content

SDK

(JS, WP, Android, iOS) REST A

PI

2D Tiles JSON

Vector Models (Binary)

Local Commerce APIHERE Maps

HERE Transit

HERE Explore

3D Locate

HERE.com

Venue Maps product consists of:

- Content XML: 9000+ venues in over 69 countries. Adding 1000 Venues / Quarter.)

- Experiences/Custom Apps: HERE applications (e.g. HERE Maps)

- REST API: Underpinning 3rd party applications on web and mobile

- SDK: Venue Maps plus libraries for rendering

Venue Maps product works hand in hand with:

- Local Commerce / Advertising APIs- Map Creator/Reporter APIs- Back End Services CDN + AWS- Positioning modules

Map Creator/Reporter API

GML

IndoorPositioning

Venues Back EndServicesCDN / AWS

23 HERE Venue Maps Overview

Summary• Why Indoor Maps• The HERE Indoor Maps “beliefs”• The Vision• What’s available today!

Company confdentialCompany confdential

Questions? Joseph Leigh – Head of Venue Maps

November 2013

6KPeople in

56diferent countries

The largest most highly trained cartography team on the planet

25+Year map heritage

HERE: The People

25 Garmin HERE Platform Introduction - 05 03 2013

196countries 80%of cars*

*cars with integrated navigation powered by HERE map content; devices using HERE map content

47Mkm road 11Bprobe points

230Mtransactionsper day

53Bqueries

85Mplaces

HERE: The Numbers

26 Garmin HERE Platform Introduction - 05 03 2013