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Forgotten Rich Snippets

Barry AdamsPolemic Digital

May 2014

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About Barry Adams• Freelance SEO consultant

Polemic Digital (July 2014)

• Dutch (yes, really)• Twitter ranter: @badams• Lecturer on SEO & Digital Strategy (DMI, UU & QUB)• Editor & blogger for StateofDigital.com• Also blogs at BarryAdams.co.uk

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The Forgotten Rich Snippets...

Job Posting

Products

Events

Music

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Job Posting

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Job Posting

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Job Posting Schema

Key Attributes:• Title• Date Posted• Hiring Organisation• Job Location• Base Salary• Salary Currency

Recommended Attributes:• Employment Type• Industry• Occupational Category

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Products

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Products

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Product Schema

Key Attributes:• Model• Brand• Manufacturer• Item Condition• Description• Offers

Price Availability

Recommended Attributes:• Aggregate Rating• URL• MPN / SKU

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Events

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Events

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Event Schema

Key Attributes:• Name• Start Date & End Date• Performer• Location• Offers

Price Availability

Recommended Attributes:• URL• Duration• Description• Image

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Music

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MusicRecording Schema

Key Attributes:• Name• By Artist• Duration• In Album• Image• Date Published

Recommended Attributes:• URL• Aggregate Rating• Genre• Offers

Price Availability

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Final Notes• Schema.org is not the only markup

RDFa works really well too

• More = betterUse as many schemas as you can Include as much information as you can

• Google’s Structured Data Testing ToolDoesn’t always parse the structured data properly

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Google Webmaster Tools

Fix your errors!

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Thank You

barry@polemicdigital.comwww.polemicdigital.comtwitter.com/badams