The Fixers Movement - New, Emerging Consumer Behaviour

The Fixers Movement

Part 01

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Image: Wreck-It Ralph by Walt Disney Animation Studios

Part 01

The Fixers MovementNew, emerging consumer behaviour

• The habit of repairing things got lost. • Short life expectancy of new products • Almost planned obsolescence • Cheaper to buy a new one than to get

it fixed. • Counter-consumer-movement rising • Doesn't oppose consumerism but

throwaway-ism. • Mitigate planned obsolescence • To repair is also to empower people to

fix their own possessions • Connected to ‘Makers movement’ and

‘Pro-sumers’

http://www.domusweb.it/en/design/2012/10/02/amplifying-the-fixers-movement.html



http://www.domusweb.it/en/design/2012/10/02/amplifying-the-fixers-movement.html

Part 01

Repair Café !What do you do with a chair when the leg has come loose? With a toaster that no longer works? Toss it? No way! Repair it at the Repair Café

• Initiated by Martine Postma in 2007. • Sustainability on local level • 2009, First Repair Café in Amsterdam • 2012, The Repair Café Foundation.

Since 2011, the foundation has provided professional support to local groups in the Netherlands and other countries wishing to start their own Repair Café. !repaircafe.org/about-repair-cafe/



http://www.linkedin.com/profile/view?trk=tab_pro&locale=en_US&id=41081182

http://repaircafe.org/about-repair-cafe/

Part 01



iFIXIT !Do-it-yourself Apple laptop repair guides viewable online or as PDF documents with photographs to augment the instructions.

• http://ifixit.org/ • Consumers take the repair pledge

Payoff: Repair is noble!

http://ifixit.org/

Part 01


Why is this interesting? !

• Global, growing trend • New user behaviours, expectations, and demands • Opportunity space • Impacts the way we design new products • Problems are opportunities in disguise! !

Let’s fix it!


Image: Wreck-It Ralph by Walt Disney Animation Studios

The Fixers Movement - New, Emerging Consumer Behaviour

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