The Euro Mediterranean Management Approach :

1. A holistic interpretation ofmanagement

Walter Baets, PhD, HDRAssociate Dean for ResearchMBA DirectorProfessor Complexity , Knowledge and InnovationEuromed Marseille – Ecole de Management

Wanderer, your footprints arethe path, and nothing more;Wanderer, there is no path,it is created as you walk.By walking,you make the path before you,and when you look behindyou see the path which after youwill not be trod again.Wanderer, there is no path,but the ripples on the waters.

Antonio Machado,Chant XXIX Proverbios y cantares,Campos de Castilla, 1917

A very great musician came and stayed in our house,He made one big mistake …He was determined to teach me musicand consequently, no learning took place.Nevertheless, I did casually pick up from hima certain amount of stolen knowledge.

Rabindranath Tagore

Corporate challenges for the decade to come

• A Euro-Mediterranean reality• Diversity as a creative potential• A complex (dynamic, non-linear) world• Emergence and the network economy• Responsible management (long term) • Management is competency driven• Entrepreneurship and innovation• Any system is holistic (hologramic)• Experiential learning

I

WE

IT

ITS

Interior-IndividualIntentional

Interior-collectiveCultural

Exterior-IndividualBehavioral

Exterior-CollectiveSocial

World of: sensation, impulses, emotion, concepts, vision

World of: magic, mythic, values

World of: atoms, molecules, neuronal organisms, neocortex

World of: societies, division of labour, groups, families, tribes, nation/state,agrarian, industrial and informational

Truthfulness

Justness Functional fit

Truth

Ken Wilber: A Brief History of EverythingThe concept of a holon (part/whole)

Floors of the « house » of knowing

Classical science Noetic science Ayurveda Nature and potential of consciousness Indian « science of life »

1. Mathematics 1. Fractal algebra 1. Matter form

2. Physics 2. Energy physics 2. Ether and astral body (quantum mechanics)

3. Chemistry 3. Vibrational chemistry 3. Energy level (quantum mechanics, quarks)

4. Biology 4. Noetic biology 4. Desire (cells as integrated communities control by the organisms perception)

5. Psychology 5. Energy psychology 5. Capacity to think (perceptions – energy fields) (conceptualization)

6. Intuition, intelligence

7. Consciousness

Levels of understanding

I

WE

IT

ITS

Fractal algebra

Energy physics

Vibrational chemistry

Noetic biology

Energy psychology

Euromed’s Management Approach:our specificity

MechanisticMechanisticmanagementmanagement

approachapproach

HolisticHolisticmanagement management

approachapproach

Euro-Euro-Mediterranean Mediterranean beliefs, valuesbeliefs, values

& culture& culture(identity)(identity)

PersonalPersonalDevelopmentDevelopment

(Learner centered)(Learner centered)

•Quantitative approaches•Control/performance•Management by objectives•Models•Financial orientation•Short term efficiency•Production management

•Dynamic system behavior•Management in complexity•Management in diversity•Knowledge management•Community of practices•Ecological management•Ethics in management

•Social corporate responsibility•Sustainable development•The networked economy•Emergence, innovation…

•Historic legitimacy•Diversity•Sociology•Humanism•Relativism•Complexity •Social responsibility•Euro-Mediterranean (long term perspective)•Sustainable development

•Personal development•Emotional development•Leadership•Making a difference •Self motivation•Joy•Involvement•Responsibility•Respect

Individual

Collective/Networked

Interior Exterior

ConceptsAp

plic

ati

ons

Case

sSk

ills

Theory

Activ

ities

The fundaments of management development

A pedagogical environment

Case

sApplications

TheoryAct

iviti

es

Competencies

Concepts

Personal development

Hypertext linked

A learning laboratory: Cyberlibris, Alexandrie, Gartner, etc. Blogs (http://euromed.blogs.com) Personal Workspace Collaborative tools, Wiki’s

Personal development in the ESC program

Year 3

Year 2

Year 1

My dream, my personal project, my ambition

Core courses

Core courses

Core courses

Core courses

Metizo (30h)

PRO-ACT Employ: My employability

My first job

Electives Electives

Coaching

PRO-ACTLanguages

PRO-ACTElective 1/2

ProfessionalExperiences

Electives

PRO-ACTInternational

PRO-ACT Recherche

PersonalDevelopment

Plan

Pro

-Act

Em

ploy

Roa

d B

ook

1. Introduction to the course (pedagogical approach, the use of the blog and wiki’s) and a general overview of the Euro-Mediterranean Management Approach

2. Euro-Mediterranean values within a historic and cultural perspectiveHolism, constructivism and scientific practice

3. Personal development

4. Complexity theory and the quantum interpretation of business

5. Knowledge, learning, and innovation

6. Sustainable development and the Global Compact program

The course structure

WORKLOAD and WORKFORMS (5 ECTS equals 100 working hours) :

Class room sessions: 18 h

Weekly assignments: 7 h per week (equals 42 h). In groups of 5 students, you are going to work during the entire course, and on a weekly basis, producing a Wiki on your interpretation of the Euro-Mediterranean Management Approach. Before the next class room session, the Wiki needs to be constructed further, including the newly acquired insights. At each moment during the course, the respective Wiki’s should be up-to-date. A tutor is available to tutor you in this development, but he is not there to do the work for you. He also monitors the progress of your Wiki’s, and the involvement of each individual student.

Readings and personal study: 20 h

Final assignment, to be done in the same group of 5 students, and to be produced within the Wiki : 20 h

EXAMINATION AND GRADING :

A group Wiki. At every session there will be an assignment given for the next course, that needs to be developed in a Wiki, and that at the end constitutes your group’s Wiki on the subject (see blog, news section). The assistant is doing the follow up on the progress of your Wiki’s and your individual involvement in the creation of it. Weekly assignments, timely made available in the Wiki: 40 % of the grade

Peer and self evaluation: at the end of the course, each student hands in with the assistant a self evaluation and a peer evaluation of each team member. The document you have to hand in consists of an evaluation of each of the competencies that this course aims to develop (see the upper part of this course outline). For this part we use Cassandra (will be explained during the Course) : 20 % of the grade

Presence is advised but not controlled

Formal examination (QCM): 40 % of the grade

Self evaluation and peer evaluation (1) :

SavoirAnalytical skills

Understanding the Euro-Mediterranean Management ModelUnderstanding of different realities in managementBasic understanding of complexity theory and constructivism

Problem solving skillsIdentification of variables and constraints

Define the variables of a Complex Space-Time realityThe assumptions of the networked economy

Information managementExperience new pedagogical tools and approaches

Self evaluation and peer evaluation (2) :

Savoir faire (1)Project management skillsIdentification of multidimensional problem and solution spacesVision development skillsUnderstanding the economic context

Critical evaluationTranslate new concepts in real life situations

Imagine and create innovative actionsLateral thinking

Produce coherence/holismGroup workingMaster team oriented parameters and attitudesAnticipate hurdlesShare knowledge and experience

Self evaluation and peer evaluation (3) :

Savoir faire (2)FlexibilityAdaptabilityCommunicationManage communication supports

Manage a personal and group learning fileCoachingOrganize and experience co-coachingManagement learningProgress your own “knowing”Learn from your errorsIncorporate continuous learningStress managementTime management

Self evaluation and peer evaluation (4) :

Savoir être (1)Euromed Marseille orientationStop ethnocentric thinkingMake use of European and Mediterranean diversity

Understand managerial diversityUnderstand the choices made in management and

its consequencesUse diversity as a constructive principleLearn about diversity (of any kind)Euro-Mediterranean networking

Learn how to operate in networks

Self evaluation and peer evaluation (5):

Savoir être (2)Respect for the human beingHave an open mindBe aware of and accept differencesBe tolerant and show humilityBe sensitive for contextEntrepreneurshipBe an actor in development

Assume the role of manager as a choice making agentSocial responsibilityTake societal responsibility for your actions

Self evaluation and peer evaluation (6) :

Savoir devenirLeadership/motivationCreate synergyListenConstructMotivate Support and back-up your co-workersSelf-motivationBe involved, ever moreCreativity and innovationBe open for and apply changeDare to innovateEmbrace complexity and variety (don’t limit)Be a continuous “learner”Allow and support others to learn continuously

Final remarks

All communication between us and the students goes via the blog(news section) (and not via doc exchange), except if differentlyannounced.

The class room sessions will be in one (large) group. Studentsthat arrive late are requested to wait outside until the break. I counton your self-discipline in order to make the classroom sessionsattractive, interesting and, despite the numbers, interactive.

No PCs are allowed in the classroom

The language of the class room sessions is in principle French,however the teaching material is in English. The Wiki’s can bemade either in English or in French (but don’t forget the world is looking at your work).

THE TEAM :

Prof Walter Baets, PhD, HDR (see cv on the blog)

Assisted by Rodrigo Pinto Leis (rodrigo.pintoleis@euromed-marseille.com)