The essence of design from a startup perspective for non-designers. Presented at Startup Saturday Delhi 4 on 11 April, 2009.
transcript
The Essence of Design for startups J Arun, Designer at SlideShare
Colour Theory Layouts Photoshop Web Standards Ty p o g ra p hy CSS
Colour Theory Layouts Photoshop What this is not about Web Standards Ty p o g ra p hy CSS
What is design?
Colours Balance Simplify on design Everybody has an opinion Whitespace Readability Fonts
Creating order out of chaos Alexander White
Design is not decoration
Do you want the people visiting this site to notice it?
Tell a story or generate some sort of action. But if the user notices the site, not the story, you've lost.
Think like a designer?
NO
Think like a user
Two questions to ask...
Better experience?
Better communication?
Experience Communication
Experience Communication
Experience Communication
Experience Communication
Experience Communication Needless to say
Experience Communication
Experience Communication
Experience Communication
Experience Communication
Experience Communication
Experience Communication
Experience Communication
Experience Communication
Communicating in tangible ways
Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the ow of a medium-sized river). Running the Numbers An American Self-Portrait Chris Jordan
The number of dollars spent every hour by the US government on the war in Iraq (125,000 one-hundred dollar bills, that is, $12.5 million). Running the Numbers An American Self-Portrait Chris Jordan
