The Essence of Design for startups J Arun, Designer at SlideShare

Colour Theory Layouts Photoshop Web Standards Ty p o g ra p hy CSS

Colour Theory Layouts Photoshop What this is not about Web Standards Ty p o g ra p hy CSS

What is design?

Colours Balance Simplify on design Everybody has an opinion Whitespace Readability Fonts

Creating order out of chaos Alexander White

Design is not decoration

Do you want the people visiting this site to notice it?

Tell a story or generate some sort of action. But if the user notices the site, not the story, you've lost.

Think like a designer?

NO

Think like a user

Two questions to ask...

Better experience?

Better communication?

Experience Communication

Experience Communication

Experience Communication

Experience Communication

Experience Communication Needless to say

Experience Communication

Experience Communication

Experience Communication

Experience Communication

Experience Communication

Experience Communication

Experience Communication

Experience Communication

Communicating in tangible ways

Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the ow of a medium-sized river). Running the Numbers An American Self-Portrait Chris Jordan

The number of dollars spent every hour by the US government on the war in Iraq (125,000 one-hundred dollar bills, that is, $12.5 million). Running the Numbers An American Self-Portrait Chris Jordan

Simplication

Thoughtfulness

Form vs Function?

Form vs Function

Form AND Function

Questions?

Shout outs Pankaj Jain Nikhil Ritesh Gurudatta Bhobe Startup Saturday Team

Presentation slides slideshare.com/simplyarun Elsewhere twitter.com/simplyarun simplyarun.deviantart.com simplyarun.com

Photo Credits, Attribution http://www.ickr.com/photos/seven13avenue/2080281038/ Seth Godin: http://sethgodin.typepad.com http://www.craigslist.com http://www.slideshare.com http://news.google.com http://video.google.com http://www.basecamphq.com http://www.vimeo.com Chris Jordan: http://www.chrisjordan.com Tube map: http://www.t.gov.uk http://www.ickr.com http://www.google.com/holidaylogos.html http://www.wordpress.org http://www.ickr.com/photos/declanjewell/3040249233/ http://www.istockphoto.com http://www.ickr.com/photos/zest-pk/923931403/