The Enterprise 2.0 Continuum
12
The Enterprise 2.0 Continuum Michael Hafner, phomek Medienbüro Donnerstag, 13. Oktober 11
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This is a rough sketch of a model to explain the few dimensions you have to care about in an (emerging) Enterprise 2.0
Transcript of The Enterprise 2.0 Continuum
The Enterprise 2.0 Continuum
Michael Hafner, phomek Medienbüro
Donnerstag, 13. Oktober 11
2.0:Who is in charge?
• we‘re not working on just one thing.
• it‘s neither an IT, a communications or an HR-thing alone.
• we handle a fourdimensional space
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
Donnerstag, 13. Oktober 11
This is a model
• its not a theory
• it‘s not wisdom (yet)
• it visualizes some guidance: what do you have to care about as a 2.0 agent
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
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Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0specific Blogs0Pilots 0Videomessages
Donnerstag, 13. Oktober 11
Move to the upper right corner.
• doing things and creating infrastructure is a lot of work - but that‘s the easy part.
• managing content in a content strategy and activating (engaging, enchanting, - whatever) networks) is the far more difficult part.
• That‘s where things start to live. This is the fun zone, that some consider as dangerous...
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0 Comments0 Ratings0Single Sign On
0 Blogs0Wiki, Collab
supportBusinessprocesses
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0 Comments0 Ratings0Single Sign On
0 Blogs0Wiki, Collab
supportBusinessprocesses
0specific Blogs0Pilots 0Videomessages
cultural change, efficiency, creativity
Donnerstag, 13. Oktober 11
Content
Infrastructure
Networks
Doing Things
0 Comments0 Ratings0Single Sign On
0 Blogs0Wiki, Collab
supportBusinessprocesses
0specific Blogs0Pilots 0Videomessages
cultural change, efficiency, creativity0 Virals
0
0Workflows
0 the way of work
Donnerstag, 13. Oktober 11
You will never be there.
• there is no good or bad
• we need all four dimensions to get things going...
• it‘s a moving target (thank god...)
Donnerstag, 13. Oktober 11
A word on the donkey: Everybody has an idea about donkeys. You think of it, and you think something. But have you ever met one? Doesn‘t matter. The donkey always works.
Donnerstag, 13. Oktober 11
