EIM 2011 conference

Amsterdam@thethinkingape

jeroen.derynck@thinkingape.be

You cannot measure information,

you can measure conversations

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The conversation economy

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Enterprise 1.0

•Transactional systems

•record-centric

•Productivity tools

•document-centric

•Communication tools

•message-centric

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The old eco-system• The average worker spends more than an hour a

week locating documents in multiple sources

• People waste 74 minutes a week copying, pasting and re-entering the same information into different documents

• 80 percent of workers use their email to store information and files

• 96 percent are open to the introduction of new technologies to help make their working practices more efficient

• 44 percent of workers found insufficient training was a barrier to adopting new technologies, while one third (35 percent) did not find them simple or intuitive to use

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ROI = RUNNING ON INSTINCT

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Big Data

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The cost of informationCost of Enterprise (Information) Systems

+ Cost of Information Overload

+ Cost of Information Asymmetry

= Cost of Information

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New paradigms, old systems

Systems

Policies

Channels

Interfaces

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Where is the in Enterprise Systems?

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...knowledge itself is becoming overwhelmingly plentiful and we know that most of it is unstructured. While the majority of the effort

has been in trying to apply structure to this knowledge to make it easier to assetize and capitalize, are we ignoring a big picture:

with a world of abundance of knowledge—and not scarcity—it makes more sense to deliver market leadership by capitalizing on the added

value of expertise, relationships, introspection,

eminence and experiencehttp://blogs.forbes.com/rawnshah/2011/03/01/shifting-the-imperative-from-knowledge-management-to-expertise-management/

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Dawn of a new enterprise

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In Enterprise 2.0

It’s not about records

It’s not about files

It’s not about systems

It’s not about content

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The social enterprise

Enterprise 2.0 establishes an effective ecosystem of social and mobile technologies that provide rapid, agile collaboration, and business convergence... it brings the user back into the equation...

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How social is your enterprise?

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Social business

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COLLABORATION counts for

36% of overall business performance

research  paper  Mee*ngs  around  the  world:  the  impact  of  collabora*on  on  Business  Performance  (Gofus  et.  al.,  2006)  

Collaborative activities typically consume 70-80% of an information worker’s time, the relative gain of improving the performance of those activities is significantly higher than improving the performance of individual activities

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From ECO system to EGO system

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Social features

- From push to pull (RSS)

- Authoring

- From email to IM

- Co-creation

- Media Sharing

- Tagging/Social bookmarking

- Social Networking

Seamless integrationeverything is an information asset

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- Micro-blogging

- Mashup

- Aggregation

- Ratings & recommendations

More social featuresfrom systems of records to

systems of engagement

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Social ego-systems

identity

presence

relationships

reputation

groups

conversations

sharing

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Engagementcreates

CONVERSATIONS

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Engagement = sentiments

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Creativity surfaces

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The context economy

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The real time web

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Unlocking your social capital

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Location based servicesuse Gamification

Gartner recently predicted that by 2015, 50% of businesses will use gamification to “obtain and keep customer loyalty”

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Badges and mayorships

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METCALFE’S law in a mobile world

The value of a telecommunications network is proportional to the square of the number of connected users of the system (n2).

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Social = Growth

“So the flow of information is changing us at a far deeper level than we realize. Knowledge was once power. Now it’s becoming freedom. If knowledge were power we’d have good cause to be secretive. But secrecy isn’t only becoming impossible. It’s proving dysfunctional as well. We begin to see how much better our decisions are when we work together, openly”

(Lienhard, 1997).

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Attraction economy

Engagement

Connectors

Many-to-one

Interactive

Return On Involvement

Eminence

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Social capital in the enterprise

•Metcalfe’s law

•Dunbar’s number

•Milgram’s six degrees

•Network effects

•Strong Ties en Weak Ties

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Ready for some curve jumping?

•Human capital = Social capital

•Identify generators of knowledge

•Everything is an information asset

•Seamless interoperability

•Create an ego system

•Reward sharism

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Thank you

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