The Enterprise 2.0 Continuum

The Enterprise 2.0 Continuum

Michael Hafner, phomek Medienbüro

Donnerstag, 13. Oktober 11

2.0:Who is in charge?

• we‘re not working on just one thing.

• it‘s neither an IT, a communications or an HR-thing alone.

• we handle a fourdimensional space


Content

Infrastructure

Networks

Doing Things


This is a model

• its not a theory

• it‘s not wisdom (yet)

• it visualizes some guidance: what do you have to care about as a 2.0 agent


Content

Infrastructure

Networks

Doing Things

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Content

Infrastructure

Networks

Doing Things

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Move to the upper right corner.

• doing things and creating infrastructure is a lot of work - but that‘s the easy part.

• managing content in a content strategy and activating (engaging, enchanting, - whatever) networks) is the far more difficult part.

• That‘s where things start to live. This is the fun zone, that some consider as dangerous...


Content

Infrastructure

Networks

Doing Things



supportBusinessprocesses


Content

Infrastructure

Networks

Doing Things





cultural change, efficiency, creativity


Content

Infrastructure

Networks

Doing Things





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You will never be there.

• there is no good or bad

• we need all four dimensions to get things going...

• it‘s a moving target (thank god...)


A word on the donkey: Everybody has an idea about donkeys. You think of it, and you think something. But have you ever met one? Doesn‘t matter. The donkey always works.


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The Enterprise 2.0 Continuum

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