The Dropbox Success Story: The Path To Global Expansion

Kevin DuBaySr. Customer Success Consultantlinkedin.com/in/kdubay@kevindubay

Christy ChildersEmployer Brand, Dropboxlinkedin.com/in/christychilders@christychilders

Natalie CramerTalent Brand Consultantlinkedin.com/in/nataliecramer

Life & Culture At Dropbox

How do we:

1. Stay true to our core values?2. Scale globally in a period of hyper

growth?3. Hire to meet a change in product focus

from consumer to B2B Enterprise?

The Challenges

With limited resources and personnel, partnership across key areas is pivotal to success

Data tells a story. Use it to drive the strategy

Testing and measuring the results will help scale efforts across the globe

What we knew going in

Where We Started

Prospect

Interested

Hire

Applied

Tactic: Look At Conversion Data

Plan Components:Use Objective & Subjective Data

8% Our results didn’t add up

Onsite to sent-offer

Revised Plan: Convert Unaware Talent

Prospect

Interested

Hire

AppliedUnaware

Revised Tactic: Increase Jobs and Recruiter Activity

Plan Components:More InMails & InMail Optimization

Job WrappingSponsored Jobs

13% Numbers rose, but not to where we needed

Onsite to sent-offer

Third Time’s a Charm: Understand All Stages

Prospect

Aware

Hire

Interested

Unaware Familiar Applied

Revised Tactic: Spark Engagement

Revised Tactic: Drive Conversion Before Apply Stage

83%

Lead Capture Results

Candidates moving forward from resume-

review stage

33% Success!

Onsite to sent-offer

Driving Engagement At All Stages Drives Results

Q1 2015 Q2 2015 Q3 20150%

5%

10%

15%

20%

25%

30%

35%

8%13%

33%Onsite to Offer

Onsite to Offer

254%

Revised Tactic: Scale Learnings Globally

Key Takeaways

Make data-based decisions

Understand the need for an “always-on” approach

Iterate and customize for each market

Partner with LinkedIn Consultants to build a custom strategy

Questions?