Shira AppellCustomer Education Consultant

LinkedIn

Mobilize your brand ambassadors:

making the most of LinkedIn.com

Liz KaniaCustomer Success Consultant

LinkedIn

TRUST

Firm belief in the reliability, truth, ability, or strength of someone or something

• Your Profile

• Your Employees

• Your network

A person is 3X more likely to trust a post from a company’s employee than

from the company itself.

Source: Edelman Trust Barometer

Set a good example

6

Which profile do you trust? A B

How will you build trust on your LinkedIn Profile?Frame your Intention with your Profile

Who is the intended audience. Who

do you want to trust you?

What is an ideal goal or outcome of

your presence on LinkedIn?

What do you love about what you’ve

done professionally?

Build trust with a

professional photo

More views with a profile

photo than without

14x

Win over your audience

with an attention-

grabbing headline

What you do

Your passion and value

Use Keywords to help being found

Passionately Promoting a culture of

transformation with top talent.

Introduce yourself and

your passions with a

compelling summary

Focus on career accomplishments and

aspirations

Include keywords not buzzwords

Bring to life with rich media links

Build Credibility with your

Experience & Education

More profile views than

those without

12x

Collect Recommendations

to build Credibility

Manage your personal settings.

Manage your brand.

You control what you broadcast.

You can manage your privacy.

Internal Mobility

Referral Program

Spread the Word

With Status Updates

“Made breakfast, went for a walk, now watching Harry Potter marathon #lazysunday”

LinkedIn is a Professional Network

Had a great time learning about volunteering opportunities at the LinkedIn For Good Breakfast this morning! #linkedinlife

LinkedIn is a Professional Network

Deeply explore topics

that matter to you.

Strengthen your

reputation

Grow your reach.

Publish a post and

share your expertise

Customize Your Game Plan

Know your audience – are they social media savvy? More old

school? Comfortable with LinkedIn.com?

Train your leaders – Get your hiring managers on board and

ensure that they have the tools to get their teams on board

Make it easy for them – Serve updates – how it saves time

Keep communication consistent – let your employees know

that they are brand ambassadors – let them know why their

involvement matters……..why does it matter?????????????

(see below)

Customize your Game Plan

to Mobilize Your Ambassadors

Tailor Your Communication

Know Your Audience

Get your Leaders on boardElevate Your Leaders’ Brand to Inspire on LinkedIn

Define & Curate a Strong Brand Message

Build an Internal Portal or Wiki

Market an Internal Newsletter

Socialize a Video Channel

Celebrate & Educate

Build an Ambassador Program

Coaching sessions / Lunch & Learns

Incorporate during Onboarding

Celebrate & Elevate Wins

Identify talent brand ambassadors to host in-office events

Serve status updates

Keep communication consistent

Diversify content of your updates

Make it Easy for Them

Having an amazing time at Talent Connect in Anaheim

with @Shira Appell

Internal Mobility

Referral Program

Build Trust

Build Trust

What’s in it for me?

84% of Internal Movers would have left

79% of external movers would have stayed

65% say it’s easier to find external opps

Promote Internal Mobility

Don’t let top talent slip away

Use powerful profile-to-job matching to deliver the right internal roles to

the right talent at the right time

Build Trust with Internal Mobility

New

Opportunity

Recommendations

LinkedIn

Matching Engine

Your Jobs

Employee

Profiles on

LinkedIn

Encourage authentic employee

network engagement

Leverage your employees’ networks

Recognize & Celebrate Referrals

Top Talent Attracts Top Talent

It Starts with You: Set the Standard

Customize your Game Plan

Leverage your Brand Ambassadors

Mobilize your Brand Ambassadors