The Digital Era of Recruiting: Websites & Social Media
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@topspotims The Digital Era of Recruiting: Websites & Social Media TopSpot Internet Marketing
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Transcript of The Digital Era of Recruiting: Websites & Social Media
@topspotims
The Digital Era of Recruiting: Websites & Social Media
TopSpot Internet Marketing
@topspotims
IntroductionsTim Doyle, VP of Sales and MarketingTopSpot Internet Marketing
• Grosse Pointe Native• Attended Western Michigan University• 30 Years of Industrial Marketing Experience
Nicole Buergers, Marketing ManagerTopSpot Internet Marketing
• Began Marketing Career in 2007• Specializes in SEO, Content Marketing & Social
Media• 4 Years of Industrial Marketing Experience
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IntroductionsTopSpot Internet Marketing• Started in 2003• Service offering includes SEO, PPC,
Website Design & Development & more
• 85+ Team Members• MMA Member
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50%of employed job seekers see their current position as a
placeholderSource: Jobvite 2015 Job Seeker Nation
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Online Recruitment Strategy• Who is your audience?• Where do they hang out online?• Where are your current followers most engaged?
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92% of companies use social media to recruit their next hire
73% of companies have made successful hires using social media
42% of organizations have noted an increase in candidate quality from social media
20% of companies say social recruiting cuts down on time-to-hire
Source: Business 2 Community; Using the Power of Social to Recruit, July 2015
@topspotimsImage: Jobvite 2015 Job Seeker Nation
@topspotimsImage: Jobvite 2015 Job Seeker Nation
@topspotimsImage: Jobvite 2015 Job Seeker Nation
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Brand Storytelling
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Example: Turner Machine Co.
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6 Tips for Websites1. Careers Page Optimized with
Location/Position2. Web Content Building Your Brand Persona
as a Great Employer3. Employee Photos & Videos4. Job Listings Easily Shareable5. Pay-Per-Click & Social Media Advertisements6. Have a Mobile-Friendly Website
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3 Tips for Job BoardsJob Postings are often a candidate’s first impression of the company. 1. Clearly written and detailed, defining the
role and its requirements2. Be engaging – who wants a boring job? 3. Think outside the box where it should be
posted. Facebook groups, LinkedIn groups, industry-specific boards, role-specific boards, etc.
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Other Online Avenues
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4 Takeaways for Online Recruiting Success1. Update your social media presence &
showcase your great workplace2. Create and optimize website content
regarding employment and company culture3. Write engaging job postings and find niche
audiences/boards4. Leverage local communities & awards
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Thank You!
Connect with TopSpot online!http://www.topspotims.com/contact
Join Us at Our Next Speaking Engagement:October 7th B2B Marketing Strategies LuncheonGoogle Ann Arbor
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Questions??
Tim DoyleVP of Sales and MarketingTopSpot Internet [email protected]
Nicole BuergersMarketing ManagerTopSpot Internet [email protected]
