Healthcare Workforce Summit November 8, 2013

Attracting Quality Candidates In the New Healthcare Era

• Employment trends • Sourcing candidates • Social media and job search • The workplace

Topics

About the 2013 Surveys

RN Survey

Response Rates

Total sent 101,431

Total responses 3,413

Total/sent 3.36%

Social Media Survey

Response Rates

Total sent 87,102

Total responses 1,902

Total/sent 2.18%

Employment Trends

Except physicians! More doctors in job market than last year 35% in 2013 as compared to 28% in 2012

1 in 3 clinicians seeking employment

33% in 2013

35% in 2012

38% in 2010

Employment Trends FEWER HEALTHCARE PROFESSIONALS

SEEKING EMPLOYMENT

0

1

2

3

4

5

6

7

8

9

10

Total MD RN Pharmacist Allied

2013

2012

2010

Months

Length of Time Seeking Position

Continue working

Seek new job

Take a non-nursing job

Work part time

Retire

Nurses Leaving the Workforce

23% of nurses over 55 will change their work dramatically

• 187,200 will retire or work in a non-nursing job in the next year

• 81,900 will change from

full time to part time work

Retirement will impact specialties:

11% L&D

19% Psych

15% Geriatrics

11% Management

24% School nurses

NURSES AGE 55 AND OVER

• Trends in job and career satisfaction are unchanged from a year ago.

• 91% of Nurses are satisfied with their careers

• 73% are satisfied with their current job

Job & Career Satisfaction

Specialties with more than 30% of RNs indicating they intend on leaving their current job in the next year:

1. OR 2. Critical Care 3. Med-Surg 4. ER 5. Telemetry 6. Geriatrics 7. Psychiatry 8. Home health 9. Rehab

Males are more likely than females to leave their job in the coming year

13.1% in 2013 10.7% Surgical services 16.8% Med/surg

Source: CS Jones, Health Administration; 2013 National Healthcare and Retention Report

RN Turnover

Each 1.0% change in the turnover rate, costs the average hospital

$331,800

HOSPITAL-EMPLOYED STAFF NURSES

11.2% in 2012 Estimates to replace a single nurse:

Low $48,000 High $88,000

Sourcing Candidates

How Will You Keep Up?

1850

1950

1999

2005

2009

20??

Sourcing & Marketing Tools SEARCH ENGINE STRATEGY

MOBILE ALERTS, MOBILE APPS, WIDGETS & RSS FEEDS

SOCIAL NETWORKING PROGRAMS

TECHNOLOGY

NEWSLETTERS

INTERNET ADVERTISING

GEO-TARGETING

FINANCIAL INCENTIVES

SURVEY BY BULLHORN • Top Opportunity for Recruiters in 2013: Access to passive candidates via social media • Among recruiters surveyed: 98% used social media for recruiting in 2012 up from the 94% in 2011 • Roadblock to full social media adoption? Education for maximizing on use

Source: North American Staffing and Recruiting Trends Report, Bullhorn, 2013

Social Recruiting SOCIAL RECRUITING EXPECTED

AMONG RECRUITERS TODAY

1 in 4 Web visitors today are using mobile devices for their searches. Healthcare Professionals are no exception, with ‘smartphone’ increases year over year: • 75% are using smartphones in 2013, compared with

64% in 2012

• RNs increased their usage, particularly in the use of mobile apps and text mobile alerts

• Some decline among physicians in accessing social media sites and job boards via mobile

Source: Marketing Profs “Web Traffic from Mobile Devices up 78% Year over Year, June 20, 2013.”

Use of Mobile MOBILE TRAFFIC CONTINUES TO CLIMB

• Mobile Job Alerts • 5,000+ Subscribers • SMS Messaging, QR Codes • Mobile Advertising

Strategy Into Action MOBILIZ-ING THE EXPERIENCE

• Just over half of clinicians using text alerts report they receive them from recruiters (by request)

• On average 24% resulted in an interview offer or job

• 38% receive subscription-based mobile text alerts

• 25% resulted in an interview offer or job

• Just over one-quarter receive unsolicited alerts

• 40% of those resulted in a job interview offer or job

Mobile Alerts

Mobile (Text) Alerts USE OF TEXT MOBILE JOB ALERTS

Social Media & The Search for Jobs

2010 Job Searching: 21% Job interview 6% Job offer 5% New job 3%

2011 Job Searching: 31% Job interview 11% Job offer 9% New job 6%

Q. Are You Using Social Media for Job Searching?

Job Searching & Social Media

2013 Job Searching Up: 42% Use Social Media for Job Searching But…. Effectiveness Declined Job interview 5% Job offer 3% New job 2%

Q. Are You Using Social Media for Job Searching?

Job Searching & Social Media

Q. How are you using social media sites?

The majority said they use the sites to look for job postings Also as a means to: • Research Companies (39%) • Locate Someone who Could Help Secure a Job (31% ) • Reach Recruiters (19%) • Reach HR Department (9%) Pharmacists are using social media significantly more than other professionals for job searching.

Accessing Social Media

0

10

20

30

40

50

60

70

80

90

100

Look For Job Postings Research a Company See If Know Someone Who Could Help

Reach Out to a Recruiter

Reach Out to HR Dept.

Total

MD

RN

Pharmacist

Allied

Perc

enta

ge

Segment

Job Searching & Social Media

Q. Do you Use Social Media Professionally or Personally?

85% use social media Most: RNs (88%) Use the Least: Physicians (26%)

• 11% Professional • 19% for Both

Professional or Personal Use

LinkedIn unanimously chosen over Facebook in 2013 across all disciplines surveyed. Significant swing year over year between the top two sites. Google+ a distant 3rd

Q. If you Could Choose Only One Site for Career Purposes…..

Sites Frequented by Clinicians

The Workplace

Your Employment Brand

A TRAVELER’S JOURNEY

VIDEO CONTEST

USE OF EMR

Building on Brand Loyalty

Connecting the Nurse’s Experience

• Our Customers Tell the Story • Build Industry Awareness

PLUS Brand Awareness

100 leads in 7 days!

Physicians Speak to Physicians

• Learning About Careers from Peers

• Taking a Thought Leadership Focus

Teamwork Diversity

Compassion Personal Excellence

Quality Dignity Loyalty

Education Integrity Respect

Efficiency

Trust Respect Passion

Customer Focus Continuous Improvement

Innovation

CULTURE & VALUES

Employment Brand

Feedback from Team Members

• Formal engagement evaluation

• Ongoing feedback forum

• Exit interviews

What’s in it for me?

HOSPITALS ENGAGE IN ONLINE CONVERSATIONS

Source: http://network.socialmedia.mayoclinic.org/hcsml-grid/ (April 2013)

Facebook 25.9%

Twitter 19.8%

You Tube 14.25%

LinkedIn 13.35%

4Square 22.9%

Blogs 3.8%

Healthcare organizations use social media to connect with community, patients and candidates.

Social Engagement