T H E D E AT H O F P R I N T M A G A Z I N E S

B Y C H A R L I E H A R T

M A G A Z I N E S H AV E B E E N T H E R E T O C A P T U R E S O M E O F S O C I E T Y ’ S G R E AT E S T M O M E N T S

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B U T O V E R T H E PA S T D E C A D E P R I N T M A G A Z I N E S H AV E B E E N D Y I N G

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E V E R Y Y E A R S I N C E 2 0 0 5 M A G A Z I N E S A L E S H AV E B E E N D E C R E A S I N G

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I N 2 0 1 4 - 2 0 1 5 C A N A D I A N N E W S S TA N D M A G A Z I N E S A L E S D E C R E A S E D B Y 1 1 . 7 M I L L I O N U N I T S

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I N 2 0 1 4 - 2 0 1 5 A M E R I C A N M A G A Z I N E R E TA I L U N I T S A L E S D E C R E A S E D B Y 7 3 M I L L I O N U N I T S

50 % of all new magazines wont last a full year

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S O M E M A G A Z I N E S H AV E R E S O R T E D T O A S E X U A L S E L L D E L I V E R I N G 7 0 % M O R E S A L E S T H A N T H E AV E R A G E I S S U E

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The numbers for actual readers to subscribers do not look promising for example Sports Illustrated has 300 Million subscribers but 23 Millions readers

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S P E C I A L I S S U E S C A N B E T H E S AV I N G G R A C E O F M A G A Z I N E S A S M A G A Z I N E S S E L L M U C H B E T T E R W H E N T H E Y A R E S P E C I A L I S S U E S

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T H E P O S S I B L E F U T U R E : E - M A G A Z I N E S

4 3 % O F AV I D M A G A Z I N E R E A D E R S U S E D I G I TA L E D I T I O N S

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T H E R E A R E P R O J E C T I O N S T H AT O V E R H A L F O F A L L I N T E R N E T U S E R S W I L L B E U S I N G TA B L E T S S O M O N E T I Z I N G

T H E TA B L E T M A R K E T O F M A G A Z I N E S I S T H E N E X T S T E P

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T O E N G A G E T H E N E W A G E O F M A G A Z I N E R E A D E R S M A G A Z I N E S H AV E B E E N T R Y I N G T O C O N N E C T T H R O U G H

S O C I A L M E D I A

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A P P S S U C H A S N E X T I S S U E A R E T H E N E X T P O S S I B L E T O P D O G I N T H E TA B L E T E - M A G A Z I N E W O R L D B U T N O T

E V E R Y O N E I S C O N V I N C E D T H E Y H AV E W H AT I T TA K E S T O S U C C E E D

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N AV E E T A L O N G A W R I T E R F R O M T H E G L O B E A N D M A I L H A S T H I S T O S AY A B O U T N E X T I S S U E

• Simply adding an all-in-one subscription to magazines or books doesn’t fundamentally change what you can get from your average modern library.

• Netflix succeeds because, while it has thousands of titles in its overall catalogue, its algorithms excel at filtering through the glut to tailor a selection for your taste.

• Next Issue or any service that claims to modernize reading would need to do at least that.

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- N AV E E T A L O N G , G L O B E A N D M A I L

• “Netflix succeeds because, while it has thousands of titles in its overall catalogue, its algorithms excel at filtering through the glut to tailor a selection for your taste.”

• “Next Issue or any service that claims to modernize reading would need to do at least that.”

A S M A G A Z I N E A N D N E W S PA P E R S C O N T I N U E T O L O S E P R I N T R E A D E R S , T H E Y A R E S C R A M B L I N G T O S C O R E

C U S T O M E R F O R T H E I R D I G I TA L P R O D U C T S , A N D A R E F I N D I N G T H E M I N I N C R E A S I N G LY T H R O U G H S O C I A L M E D I A

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M A G A Z I N E S A R E F O C U S I N G O N B U I L D I N G D E E P E R C O N N E C T I O N S W I T H FA C E B O O K , T W I T T E R A N D P I N T E R E S T W H I C H H O L D T H E

P R O M I S E O F M O R E R E A D E R S A N D P O T E N T I A L LY M O R E S U B S C R I B E R S

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W I T H T H E F U T U R E O F M A G A Z I N E S C O M I N G T O A C L O S E A N E W C H A P T E R F O R T H E N E W S E N T I T Y W I L L B E G I N A N D C O N T I N U E W H AT S O C I E T Y H A S VA L U E D A B O U T M A G A Z I N E S F O R M A N Y D E C A D E S T H E

C O N N E C T A B I L I T Y W I L L C O N T I N U E W I T H E - M A G A Z I N E S A N D C O N T I N U E T H E L E G A C Y T H AT T H I S F O R M O F P R I N T M E D I A H A S

B E G U N

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* " M A G A Z I N E R E TA I L U N I T S A L E S I N T H E U . S . 2 0 1 5 | S TAT I S T I C . " S TAT I S TA . N . P. , N . D . W E B . 0 5 M A R . 2 0 1 7 .

" A S N E W S S TA N D S A L E S D E C L I N E , M A G A Z I N E S R A I S E P R I C E S . " M E D I A L I F E M A G A Z I N E - F O R M E D I A B U Y E R S A N D P L A N N E R S . N . P. , N . D . W E B . 0 5 M A R . 2 0 1 7 .

W A N G , A M Y X . " B O O K S A N D N E W S PA P E R S W I L L D O J U S T F I N E I N 2 0 1 6 . M A G A Z I N E S ? N O T S O M U C H . " Q U A R T Z . Q U A R T Z , 0 2 J A N . 2 0 1 6 . W E B . 0 5 M A R . 2 0 1 7 .

W A R R E N , R O Z . " T H E D Y I N G M A G A Z I N E B L U E S . " T H E H U F F I N G T O N P O S T. T H E H U F F I N G T O N P O S T. C O M , 2 1 J A N . 2 0 1 5 . W E B . 0 5 M A R . 2 0 1 7 .

" O U T O F P R I N T & O U T O F T O U C H : T H E M A G A Z I N E I N D U S T R Y I S D Y I N G . " U P T O W N B O U R G E O I S . N . P. , N . D . W E B . 0 5 M A R . 2 0 1 7 .

M AT R I X , S I D N E Y E V E . " M O D U L E 0 3 L E C T U R E 0 2 F I L M 2 4 0 . " L E C T U R E .

A L A N G , N AV N E E T. " W H Y T H E N E X T I S S U E M A G A Z I N E A P P I S N O T T H E F U T U R E O F P U B L I S H I N G . " T H E G L O B E A N D M A I L . S P E C I A L T O T H E G L O B E A N D M A I L , 2 5 O C T. 2 0 1 3 . W E B . 0 5 M A R . 2 0 1 7 .

H A U G H N E Y, C H R I S T I N E . " P U B L I C AT I O N S S E E P I N T E R E S T A S K E Y A L LY. " T H E N E W Y O R K T I M E S . T H E N E W Y O R K T I M E S , 2 1 S E P T. 2 0 1 4 . W E B . 0 5 M A R . 2 0 1 7 .

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