Report they believe print magazines will be to them in the next 3 -...
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And they say by age group that print magazines will remain as or more important over the next 3-4 years READERS TAKE ACTION AS A RESULT OF READING ADS IN INDUSTRY PUBLICATIONS This data is from the MediaGrowth 2017 B2B industry survey For more information, contact Tech Briefs Media Group at www.techbriefsmediagroup.com/contact Visited a Company's Website 80 % Used a Search Engine 84 % Called or E-Mailed Directly 43 % Recommended or Purchased 43 % ® 97 % find print magazines helpful in learning about new products, equipment, services and suppliers in their industry 81% B2B respondents say they use print magazines for industry related content 92% Report they believe print magazines will be to them in the next 66% as or more important 69% Use industry magazines on a Monthly or More Frequent Basis YOUNGER BUSINESS PROFESSIONALS USE PRINT MAGAZINES FOR INFORMATION NEEDED FOR THEIR JOBS 76% 90% 93% 20-29 40-49 30-39 0,0% 20% 40% 60% 80% 100% Spend more time with industry print publications compared with equivalent mainstream or 79% consumer media 3 - 4 years The Power of Print Magazines in Engineering Media
Transcript of Report they believe print magazines will be to them in the next 3 -...
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And they say by age group that print magazines will remain as or more important over the next
3-4years
READERS TAKE ACTION AS A RESULT OF READING ADS IN INDUSTRY PUBLICATIONS
This data is from the MediaGrowth 2017 B2B industry survey
For more information, contact Tech Briefs Media Group at www.techbriefsmediagroup.com/contact
Visited a Company'sWebsite
80%
Used a Search Engine
84%
Called or E-Mailed Directly
43%
Recommended or Purchased
43%
®
97%
find print magazines helpful in learning
about new products, equipment, services
and suppliers in their industry
81%
B2B respondents say they use print magazines forindustry related content
92%
Report they believe printmagazines will be
to them in the next
66%
as or more important
69%Use industry magazines on a Monthlyor More Frequent Basis
YOUNGER BUSINESS PROFESSIONALS USE PRINT MAGAZINES FOR INFORMATION
NEEDED FOR THEIR JOBS
76%
90%
93%
20-29
40-49
30-39
0,0% 20% 40% 60% 80% 100%
Spend more time with industry print publications compared with equivalent mainstream or
79%
consumer media
3 - 4 years
The Power of Print Magazines in EngineeringMedia
