The Big Reverse of the Web
-
Upload
acquia -
Category
Technology
-
view
708 -
download
1
Transcript of The Big Reverse of the Web
![Page 1: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/1.jpg)
It’s theEND OF THE
WEB AS WE KNOW IT
and I feel finehttp://acquia.com — http://buytaert.net — @Dries
![Page 2: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/2.jpg)
Founder ofDrupalPowers 1 in 40
websites worldwide
About Mehttp://buytaert.net — @Dries
![Page 3: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/3.jpg)
CTO of Acquiafastest growing
private co. in US. 2 successive years
About Mehttp://buytaert.net — @Dries
![Page 4: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/4.jpg)
What am I goingto talk about?
The future of the web
Lessonsfrom history
The Experience
Web
Architecture(a little)
Push and Pull
Industry Impact
The Open Web
Privacy
![Page 5: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/5.jpg)
1790
Industrial Revolution
![Page 6: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/6.jpg)
1790
Industrial Revolution
?
![Page 7: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/7.jpg)
1790
Guilds
1350
Renaissance
HuntmacherSchneider Brauer
![Page 8: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/8.jpg)
17901350
Age Of Guilds
![Page 9: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/9.jpg)
Bespoke Tailoring
One-on-One
![Page 10: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/10.jpg)
Customization
One-on-One
Handmade Goods
![Page 11: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/11.jpg)
High Quality
One-on-One
Customization
High End Materials
![Page 12: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/12.jpg)
Low Cost
Speed
EfficiencyCustomization
High Quality
IndustrialRevolution
One-on-One
Age of Guilds
![Page 13: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/13.jpg)
Regency watch
Civil War Watch
18631790
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
![Page 14: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/14.jpg)
Timex Watch
19401863
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
![Page 15: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/15.jpg)
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
1983
Customizable Swatch Watch
![Page 16: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/16.jpg)
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
?
![Page 17: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/17.jpg)
Let’sfast forward
![Page 18: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/18.jpg)
The big reverseof the web
![Page 19: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/19.jpg)
Today’s web is Pull based
![Page 20: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/20.jpg)
Soon it will be Push based
![Page 21: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/21.jpg)
Content will find you
![Page 22: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/22.jpg)
It’s already happening
![Page 23: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/23.jpg)
Media
![Page 24: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/24.jpg)
![Page 25: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/25.jpg)
Products
![Page 26: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/26.jpg)
![Page 27: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/27.jpg)
People
![Page 28: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/28.jpg)
![Page 29: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/29.jpg)
Music
![Page 30: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/30.jpg)
![Page 31: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/31.jpg)
What do they have in common?
One-on-one
Content-rich
Omni-channel
Contextual
![Page 32: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/32.jpg)
The PullExperience
![Page 33: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/33.jpg)
We’re Tracking & Measuring Our Lives
!!!!
![Page 34: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/34.jpg)
What should I get Dusty?
![Page 35: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/35.jpg)
1 to 2 weeks
payment info
waitship
reviews
add to cart address
review
create account
search price comparevisit websites
![Page 36: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/36.jpg)
That’s Pull.What about Push?
![Page 37: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/37.jpg)
We’re tracking & measuring our lives
Context Aware
Notifications
![Page 38: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/38.jpg)
Streams
Aggregated
Personalized
![Page 39: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/39.jpg)
Branded
Actionable
Cards
![Page 40: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/40.jpg)
Push-based delivery
![Page 41: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/41.jpg)
Success!
![Page 42: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/42.jpg)
1 to 2 weeks
payment info
waitship
reviews
add to cart address
review
create account
search price comparevisit websites
![Page 43: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/43.jpg)
Less than a day
shop ship (short) wait
![Page 44: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/44.jpg)
What will make this happen?
?
![Page 45: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/45.jpg)
Friendship Status
![Page 46: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/46.jpg)
Shipping Address
![Page 47: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/47.jpg)
Payment Information
![Page 48: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/48.jpg)
Product Preferences
![Page 49: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/49.jpg)
Location and Time
![Page 50: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/50.jpg)
Personal information powers the experience
![Page 51: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/51.jpg)
Nobody has all the data
![Page 52: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/52.jpg)
Address, phone#
Social graph
Location
Payment gateway
Purchase history
Curated streams
Data
Features
![Page 53: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/53.jpg)
What about privacy?
![Page 54: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/54.jpg)
Tastes
![Page 55: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/55.jpg)
Friendship Status
![Page 56: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/56.jpg)
Friendship Status
![Page 57: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/57.jpg)
That’s creepy.
![Page 58: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/58.jpg)
Even Facebook Login is now opt-in
![Page 59: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/59.jpg)
We need to get privacy right
![Page 60: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/60.jpg)
How will push work?
![Page 61: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/61.jpg)
New content is created
Brand
![Page 62: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/62.jpg)
Published to the Brand site
Brand
![Page 63: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/63.jpg)
Also to an API as a rendered “card”
Brand
![Page 64: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/64.jpg)
Aggregators pull from brand APIs
Aggregator
![Page 65: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/65.jpg)
Filter on contexts per-person
Aggregator
![Page 66: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/66.jpg)
And deliver a curated stream
Aggregator
![Page 67: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/67.jpg)
User
User views stream on their device
![Page 68: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/68.jpg)
User takes action
User
![Page 69: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/69.jpg)
Payment is processed
Commerce
$
![Page 70: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/70.jpg)
Product is delivered
Fulfillment
![Page 71: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/71.jpg)
$
Creation Aggregation Delivery Fulfillment
![Page 72: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/72.jpg)
What does this mean for a single site?
?
![Page 73: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/73.jpg)
Travel
![Page 74: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/74.jpg)
What you need comes to you
![Page 75: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/75.jpg)
Location
Date time
Interests
Social graph
![Page 76: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/76.jpg)
Rich user profileA
![Page 77: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/77.jpg)
Rich meta data
Lots of content B
![Page 78: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/78.jpg)
getBestNext Experience()
![Page 79: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/79.jpg)
Content matchmaking
![Page 80: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/80.jpg)
3rd party servicegetBestNextExperience()
![Page 81: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/81.jpg)
An endpointB
![Page 82: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/82.jpg)
Presentation layerE
Anonymous
Authenticated
![Page 83: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/83.jpg)
No two experiences will be the same
loading
loading
loading
loading
Caching becomes much more important
![Page 84: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/84.jpg)
No two experiences will be the same
loading
loading
loading
loading
More precise cache invalidation
More precise cache variation
Server/client side dynamic content substitution
Facebook-style “BigPipe”
![Page 85: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/85.jpg)
What does this enable?
![Page 86: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/86.jpg)
One-On-One
Customization
High Quality
Low Cost
Efficiency
?Speed
![Page 87: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/87.jpg)
Brick & mortar retail will crumble
![Page 88: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/88.jpg)
But we’re at the dawn of the era of makers
![Page 89: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/89.jpg)
Personal data is at risk
![Page 90: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/90.jpg)
But push brings more physical security
![Page 91: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/91.jpg)
Colleges are in decline
![Page 92: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/92.jpg)
But education will be more accessible
![Page 93: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/93.jpg)
Traditional media is on life support
![Page 94: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/94.jpg)
But information is more universal than ever
![Page 95: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/95.jpg)
The open web is closing
![Page 96: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/96.jpg)
The open web is closing
![Page 97: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/97.jpg)
But open-source is alive and well
![Page 98: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/98.jpg)
Healthcare will be more worry free
![Page 99: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/99.jpg)
BUT
![Page 100: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/100.jpg)
Push puts people over technology
![Page 101: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/101.jpg)
Push isn’t bad or goodjust different
![Page 102: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/102.jpg)
Get ready!
![Page 103: The Big Reverse of the Web](https://reader037.fdocuments.in/reader037/viewer/2022110314/55c8b51ebb61ebf3778b467a/html5/thumbnails/103.jpg)
Q&A
Thanks
http://buytaert.net/the-big-reverse-of-the-webhttp://acquia.com