Maritz Travel and Social Tables Present:

The Application of Experiential Designto Your Event

Greg BogueVice President of Experiential Design

Maritz Travel

Dan BergerCEO & Founder

Social Tables

LEARNING OBJECTIVES

Identify how one hundred years of conditioning around meetings have impacted our approach to them.

Learn new best principles to evaluate and execute experience design.

Explore new layouts that can transform your attendees’ experience.

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“The chair is the single most powerful cue in signaling to participants what

type of meeting is about to transpire.”

Jim GilmoreAuthor “The Experience Economy”

Perspective Talking

If you’re bored -- chances are they’re bored too

Interrupt the ordinary - Novelty

The same is the enemy of Innovation and Engagement

SURPRISE!

Simplicity

Experiencing - Remembering

The Past, Present, and Future of Meeting Design

The Old Way Out-of-the-Box:A New Way

DEPARTMENT MEETING

Suggested Gamestorm: History Map

The Old Way:Conference

Objective: Facilitating discussion & creativityAttendees: 15-20

Out-of-the-Box:Comfortable and Intimate

A New Way:U-Shape

COCKTAIL RECEPTION

Suggested Gamestorm: Low Tech Social NetworkObjective: Networking & Social InteractionAttendees: 40-100

Out-of-the-Box:Mixture of Seating

A New Way:Low Cocktail Rounds in a Café-Style Setting

The Old Way:Sporadic Highboys

ICEBREAKER

Suggested Gamestorm: Forced AnalogyObjective: Networking & Establishing FamiliarityAttendees: 3-8

Out-of-the-Box:Interactive

A New Way:Eyebrow Seating

(No Tables)

The Old Way:Small Tables

WORKSHOP

Suggested Gamestorm: Draw the ProblemObjective: EducationAttendees: 15-40

The Old Way:Individual Classroom

A New Way:Collaborative Half Moon

Out-of-the-Box:Engaged & Mobile

BREAKOUT SESSION

Objective: Education & DiscussionAttendees: 15-40

The Old Way:Front-facing chairs in a Classroom-style setting

Suggested Gamestorm: Image-ination

A New Way:Small Pods

Out-of-the-Box:Intimate, Peer-to-Peer

BOARD MEETING

Suggested Gamestorm: Stakeholder AnalysisObjective: Knowledge Sharing Through DiscussionAttendees: 25-35

The Old Way:Conference Table

A New Way:Intimate Lounge

Out-of-the-Box:Free Flowing

CONFERENCE PLENARY

Suggested Gamestorm: PechaKuchaObjective: Knowledge Sharing Through DiscussionAttendees: Unlimited, based on space

A New Way:270 degree, multi-stage

Out-of-the-Box:Virtual – iPads

in Chairs

The Old Way:Conference Seating

PRE-CON

Suggested Gamestorm: Spectrum MappingObjective: Planning & Alignment of Mutual InterestsAttendees: 4-10

The Old Way:Hollow Square

A New Way:Serpentine Tables

Out-of-the-Box:Intimate, Relaxed

TAKEAWAYS

Empathy Maps and Journeymaps are great tools to help us experience events through the eyes of attendees.

New layouts such as cafe style, multi-stages, and small pods are new meeting designs that are aimed to increase engagement.

Match group brainstorming activities called gamestorming to your meetings to maximize their impact.

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GAMESTORMING LINKS

History Map: http://www.gamestorming.com/?s=History+Map

Low Tech Social Network: http://www.gamestorming.com/?s=Low+Tech+Social+Network

Forced Analogy: http://www.gamestorming.com/games-for-design/forced-analogy/

Draw the Problem: http://www.gamestorming.com/games-for-design/draw-the-problem/

Image-ination: http://www.gamestorming.com/games-for-design/image-ination/

Stakeholder Analysis: http://www.gamestorming.com/?s=stakeholder

PechaKucha: http://blog.socialtables.com/2014/05/13/one-tool-every-meeting-planner-needs-pechakucha/

Spectrum Mapping: http://www.gamestorming.com/?s=spectrum+mapping