The 9-Second Elevator Pitch

1based on the fascination advantage

The 9-Second elevator pitch

sally hogshead

2THE 9-SECOND ELEVATOR PITCH

IDENTIFY YOUR PRIMARY AND ALTERNATE PERSONALITY ARCHETYPE

hoW to fascinate the 9-second elevatoR Pitch

Using your primary and secondary triggers, find your archetype on the attached matrix.

IDENTIFY YOUR APPROACHEveryones style is different. Lets take this opportunity to see how you click.

IDENTIFY YOUR ABILITIESWhat, exactly, are you bringing to the table? Potential clients want to know.

The average attention span is 9 seconds. You have 9 seconds to introduce yourself to your prospective customer or employer. What can you say to show your value? Deliver your 9-Second Elevator Pitch.

A LITTLE WORD PLAYHeres where you take what weve learned and start to apply it in just the right way.

CRAFTING YOUR ELEVATOR PITCHPart of creating a unique elevator pitch is making it truly yours. Take our formula, and tweak it up a little.

POWER PRESTIGE MYSTIQUE PASSION ALARM REBELLION TRUST

HAVE YOUR FASCINATION ADVANTAGE REPORT HANDY

STEP

1 Log into your account on HowToFascinate.com and get your two main fascination advantages (primary and secondary triggers).

STEP

2STEP

3STEP

4STEP

5STEP

6

3SecondarY triGGer

priMarY triGGer

paSSion

you attra

ct th

rough

emotio

n

trUSt

you build

relatio

nships w

ith

consiste

ncy and

stability

MYStiQUe

you inspire

curio

sity

preStiGe

you earn re

spect w

ith

higher sta

ndards a

nd

perfo

rmance

poWer

you lead

and contro

l

alarM

you prompt a

ctio

n

with

urgency and

negative

consequences

reBellion

you su

rprise

with

creativ

e,

untra

ditio

nal id

eas

reBellion

you su

rprise

with

creativ

e, untra

ditio

nal

ideas

alarM

you prompt a

ctio

n with

urgency and negativ

e

consequences

poWer

you lead and contro

l

preStiGe

you earn re

spect w

ith

higher sta

ndards a

nd

perfo

rmance

MYStiQUe

you inspire

curio

sity

trUSt

you build re

latio

nships

with

consiste

ncy and

stability

paSSion

you attra

ct th

rough

emotio

n

the

aUthentic

the

old GUard

the vaUlt

the diploMatthe GravitaS

the

Good citiZen

the

iconoclaSt

the

naKed heart

the Beloved

the in

triGUe

the talent

the

advocate

the

accelerator

the catalYSt

genuine a

ccessib

ledependable

Predictable f

irmUnmovable

Ratio

nal d

iscreet

Understa

ted

impeccable s

ubtle

Respected

digni e

d s

table

hardworking

observant M

odest

Preventativ

eMello

w o

pen-minded

nonconform

ist

sensitiv

e e

ffusiv

efanatical

nurtu

ring l

oyal

sincere

selectiv

e s

ubtle

Multi-la

yered

expressiv

e s

tylish

visu

ally-orie

nted

dynamic in

clusiv

eengaging

atte

ntive d

edicated

detail-o

riented

dram

atic experim

ental

out-o

f-the-box

the SUBtle

toUch

the

WiSe oWl

the

deadBolt

the

velvet rope

the veiled

StrenGth

the BUllSeYe

the Secret

Weapon

intrig

uing c

omplex

Paradoxical

observant

assu

red U

nruf e

dsteely in

accessib

leintro

verte

delegant a

stute

Unatta

inable

Ratio

nal s

elf-

reliant in

tentio

nal

Precise

sharp

Under-th

e-ra

dar

Unassu

ming iro

nic

independent

the

connoiSSeUr

the

BlUe chip

the

architect

the

laSt W

ord

the victor

the

perFectioniSt

the

avant-Garde

the

rinGleader

the

GUardian

the

MaSterMind

the MaeStro

the Final

aUthoritY

the

WatchdoG

the chanGe

aGent

the

detector

the

Maintainer

the

top Secret

the

BUreaUcrat

the critic

the neUrotic

the careFUl

creative

the

rocKStar

the

artiSan

the

provocateUr

the

trendSetter

the MavericK

leader

the

QUicK-Start

the

anarchiSt

astu

te e

nviable

in-th

e-know

classic

safe

best-in

-class

exactin

g s

killfu

lRestra

ined

deliberate f

rosty

Uncompromisin

g

Results-o

riented

Respected

competitiv

e

driv

en c

ontro

lled

standard-bearer

orig

inal d

istinctiv

etrendsette

r

Motivating v

igorous

compellin

gesta

blish

ed g

enuine

sure-fo

oted

Methodical in

tense

self-R

eliant

ambitio

us

admired f

ocused

dominant f

orceful

emphatic

aggressiv

e a

lert

cautio

nary

entre

preneuria

lvivid Q

uick-witte

d

cautio

nary

Practical P

rotectiv

estric

t consiste

nt

Resista

nt to

change

Priv

ate a

lert

elusiv

edisc

erning h

ardline

contro

lled

authorita

tive

tire

less h

air-trig

ger

harsh

Rigid

vigilant

stra

tegic c

onstric

ted

With

in-th

e-lin

es

Unique a

rtisticUnorth

odox

Measured t

houghtfu

lcraftsm

an-lik

esurprisin

g W

ittyirre

verent

niche e

liteeccentric

Pioneerin

g irre

verent

entre

preneuria

lthorough d

iligent

imaginativ

eintensely creativ

e

Unpredictable

startlin

g


Based on the Fascination Advantage

4Find and circle your Personality Brand and your Alternate Personality Brand on the attached matrix.

SecondarY triGGer

priMarY triGGer

paSSionyou attract through

emotion

trUStyou build

relationships with consistency and

stability

MYStiQUeyou inspire curiosity

preStiGeyou earn respect with higher standards and

performance

poWeryou lead

and control

alarMyou prompt action with urgency and

negativeconsequences

reBellionyou surprise with creative,

untraditional ideas

reBellionyou surprise with

creative, untraditional ideas

alarMyou prompt action with urgency and negative

consequences

poWeryou lead and control


performance


trUStyou build relationships with consistency and

stability


emotion

the aUthentic

the old GUard the vaUlt the diploMat the GravitaS

the Good citiZen

the iconoclaSt

the naKed heart the Beloved the intriGUe the talent

the advocate

the accelerator the catalYSt

genuine accessibledependable

Predictable firmUnmovable

Rational discreetUnderstated

impeccable subtleRespected

digni ed stablehardworking

observant ModestPreventative

Mellow open-mindednonconformist

sensitive effusivefanatical

nurturing loyalsincere

selective subtleMulti-layered

expressive stylishvisually-oriented

dynamic inclusiveengaging

attentive dedicateddetail-oriented

dramatic experimentalout-of-the-box

the SUBtle toUch

the WiSe oWl

the deadBolt

the velvet rope

the veiledStrenGth the BUllSeYe

the Secret Weapon

intriguing complexParadoxical

observantassured Unruf ed

steely inaccessibleintroverted

elegant astuteUnattainable

Rational self-reliant intentional

Precise sharpUnder-the-radar

Unassuming ironicindependent

the connoiSSeUr

the BlUe chip

the architect

the laSt Word

the victor theperFectioniSt

the avant-Garde

the rinGleader

the GUardian

the MaSterMind the MaeStro

the FinalaUthoritY

the WatchdoG

the chanGe aGent

the detector

the Maintainer

the top Secret

the BUreaUcrat the critic the neUrotic

the careFUlcreative

the rocKStar

the artiSan

the provocateUr

the trendSetter

the MavericKleader

the QUicK-Start

the anarchiSt

astute enviablein-the-know

classic safebest-in-class

exacting skillfulRestrained

deliberate frostyUncompromising

Results-orientedRespected competitive

driven controlledstandard-bearer

original distinctivetrendsetter

Motivating vigorouscompelling

established genuinesure-footed

Methodical intenseself-Reliant

ambitiousadmired focused

dominant forcefulemphatic

aggressive alertcautionary

entrepreneurialvivid Quick-witted

cautionaryPractical Protective

strict consistentResistant to change

Private alertelusive

discerning hardlinecontrolled

authoritativetireless hair-trigger

harsh Rigidvigilant

strategic constricted Within-the-lines

Unique artisticUnorthodox

Measured thoughtfulcraftsman-like

surprising Wittyirreverent

niche eliteeccentric

Pioneering irreverententrepreneurial

thorough diligentimaginative

intensely creative Unpredictable

startling



IDENTIFY YOUR PRIMARY AND ALTERNATE PERSONALITY ARCHETYPE

If your primary trigger is PASSION and your secondary trigger is REBELLION, your Personality Brand is THE CATALYST

Your alternate would be the opposite of your primary. So, in this example, PASSION/REBELLION becomes REBELLION/PASSION - or THE ROCKSTAR.

5Now find all of the approaches unique to your archetype on the matrix. Heres how:

THE CATALYST1. Dramatic

2. Experimental3. Out-of-the-Box

THE ROCKSTAR4. Unique5. Artistic

6. Unorthodox



IDENTIFY YOUR APPROACH

SecondarY triGGer

priMarY triGGer


emotion

trUStyou build

relationships with consistency and

stability



performance

poWeryou lead

and control

alarMyou prompt action with urgency and

negativeconsequences

reBellionyou surprise with creative,

untraditional ideas

reBellionyou surprise with

creative, untraditional ideas

alarMyou prompt action with urgency and negative

consequences

poWeryou lead and control


performance


trUStyou build relationships with consistency and

stability


emotion

the aUthentic

the old GUard the vaUlt the diploMat the GravitaS

the Good citiZen

the iconoclaSt

the naKed heart the Beloved the intriGUe the talent

the advocate

the accelerator the catalYSt

genuine accessibledependable

Predictable firmUnmovable

Rational discreetUnderstated

impeccable subtleRespected

digni ed stablehardworking

observant ModestPreventative

Mellow open-mindednonconformist

sensitive effusivefanatical

nurturing loyalsincere

selective subtleMulti-layered

expressive stylishvisually-oriented

dynamic inclusiveengaging

attentive dedicateddetail-oriented

dramatic experimentalout-of-the-box

the SUBtle toUch

the WiSe oWl

the deadBolt

the velvet rope

the veiledStrenGth the BUllSeYe

the Secret Weapon

intriguing complexParadoxical

observantassured Unruf ed

steely inaccessibleintroverted

elegant astuteUnattainable

Rational self-reliant intentional

Precise sharpUnder-the-radar

Unassuming ironicindependent

the connoiSSeUr

the BlUe chip

the architect

the laSt Word

the victor theperFectioniSt

the avant-Garde

the rinGleader

the GUardian

the MaSterMind the MaeStro

the FinalaUthoritY

the WatchdoG

the chanGe aGent

the detector

the Maintainer

the top Secret

the BUreaUcrat the critic the neUrotic

the careFUlcreative

the rocKStar

the artiSan

the provocateUr

the trendSetter

the MavericKleader

the QUicK-Start

the anarchiSt

astute enviablein-the-know

classic safebest-in-class

exacting skillfulRestrained

deliberate frostyUncompromising

Results-orientedRespected competitive

driven controlledstandard-bearer

original distinctivetrendsetter

Motivating vigorouscompelling

established genuinesure-footed

Methodical intenseself-Reliant

ambitiousadmired focused

dominant forcefulemphatic

aggressive alertcautionary

entrepreneurialvivid Quick-witted

cautionaryPractical Protective

strict consistentResistant to change

Private alertelusive

discerning hardlinecontrolled

authoritativetireless hair-trigger

harsh Rigidvigilant

strategic constricted Within-the-lines

Unique artisticUnorthodox

Measured thoughtfulcraftsman-like

surprising Wittyirreverent

niche eliteeccentric

Pioneering irreverententrepreneurial

thorough diligentimaginative

intensely creative Unpredictable

startling

DramaticExperimentalOut-of-the-Box

UniqueArtisticUnorthodox

6Circle 3 words from the list below that best describe what you actually deliver.

INSIGHTSMINDSET AWARDS INNOVATIONEXPERTISE STANDARDS RESULTSATTITUDETHOUGHT-LEADERSHIPPROBLEM-SOLVINGFAMILY

IDEASSKILLSETEXPERIENCECOMMUNICATIONREPUTATIONSOLUTIONSNETWORKINFLUENCECREDENTIALS BRAINSTORMINGSTAMINA



IDENTIFY YOUR ABILITIES

7Based on the Fascination Advantage

A LITTLE WORD PLAY

MY ABILITIES:1. 2. 3.

MY APPROACHES:1. 2. 3. 4. 5. 6.


MY RESULTS:1.

2.

3.

8Now take your results and craft your own elevator pitch. Heres an example based on our previous examples for THE CATALYST:

I AM THE CATALYST. I WOW CLIENTS WITH MY OUT-OF-THE-BOX BRAINSTORMING, ARTISTIC COMMUNICATION AND UNORTHODOX IDEAS.

I help clients create amazing things with my pioneering mindset, irreverent brainstorming, and an entrepreneurial network.

No matter what, I can be counted on for my established reputation, sure-footed influence, and genuine relationships.

With clients, co-workers, and friends, I always deliver astute insight based on my in-the-know expertise.

HERE ARE SOME MORE EXAMPLES:



CRAFTING YOUR ELEVATOR PITCH

Stylish is my standard. For me, every solution must be intensely expressive and visually-oriented.

Clients say my stamina is intense. I call it methodical. But when youre a network of one, the details are everything.

9Ready to craft your own? OK. Lets do this. Heres the formula:



CRAFTING YOUR ELEVATOR PITCH

I AM . I DELIVER

AND .,

Okay, time to get a little creative, and make the elevator pitch authentically yours. Look at your APPROACH and your ABILITIES. Play with them until you have a 9-second pitch that accurately represents who you are, what you do, and how you fascinate.

10

This isnt just about introductions. You can also use your elevator pitch on your business cards, your Twitter Bio, or your even office door. The options are limitless.

Business Cards



JUST FOR FUN EXAMPLES OF WAYS TO USE YOUR ELEVATOR PITCH

EXAMPLE

1

Twitter Bio

EXAMPLE

2

Office Nameplate

EXAMPLE

3

Craig Smith, CFOInternational Management

1233 South Parkway DriveHuntsville, Georgia 30030

I have an established reputation of sure-footed experience that brings genuine results year after year.

Tel: 404-555-8734

Fax: 404-555-8733

Email: [email protected]

http://www.imllc.net

Name Jim BlackLocation NYCWeb http://www.twitte...Bio My ideas are surprising. My communication, witty. Throw in some irreverent problem-solving and I am your dream designer.

I have earned a results-oriented reputation thanks to my ambitious ideas and competitive attitude.

11hoW to fascinate the 9-second elevatoR Pitch


Contact Info

Copyright 2012 by Sally Hogshead and Fascinate, Inc. Not for emailing, copying or posting.

EMAIL

[email protected]

TWITTEr - SHArE Your 9-SECoND ELEvATor PITCH WITH @HoWToFASCINATE, or uSE #9-SECoNDS.@SallyHogshead

FACEbook

Facebook.com/HowToFascinate

YouTubE - LEArN MorE AbouT Your FASCINATIoN ADvANTAgE WITH THE 49 FASCINATIoN ArCHETYPES. vISIT HoWToFASCINATE.CoM

Youtube.com/SallyHogshead

Connect with Fascinate, Inc. to stay up-to-date on our latest research and products. We look forward to continuing to offer you new ways to Fascinate the world around you.

@HowToFascinate

The 9-Second Elevator Pitch

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