The 3 Facebook Advertising Metrics That Matter
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Transcript of The 3 Facebook Advertising Metrics That Matter
Impressions
Reach
Social Impressions
Frequency
Cost
Clicks (all)
Click-through Rate (CTR)
Cost per Click (CPC)
Cost per Mille (CPM)
Link Clicks
Engagement
People Taking Action
Relevancy
Focus on these 3
Focus 1. CPA
Focus 2. CTR
Under 2% CTR = Poor
~2% CTR = Average
Aim for x2-5 the avg!
Focus 3. Frequency
Frequency <5 = Safe
Frequency 5-10 = Ok
Frequency 10 = Danger
1. CPA 2. CTR
3. Frequency