Tep Brand Book
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Transcript of Tep Brand Book
A Brand Book for
TEP
Myspace For TEP
Brand Obituary Technology Entrepreneurship Program, born in 2000 to the happy parents of Lundquist Center for Entrepreneurship (LCE), died of massive inter-nal failure. Though it always suffered from inher-ited defects, he was able to live a full and healthy life thanks to several brave transplant donors. Sadly, the transplant donations weren’t enough to stop the internal hemorrhaging, which killed him late last spring.
He will be remembered for being the tough-est, most competitive, little guy in the business school. TEP was an active member of the communi-ty, looked forward to his MBA fellowship, and was always trying new things. TEP worked hard and put outstanding effort towards all aspects of his life. He was always bringing something new to the table and getting people excited. His enthusiasm was conta-gious and that’s why we’ll miss him.
TEP is survived by his next of kin, New Venture Champions, who will take his place in the family business. As we mourn the passing of TEP there is a lot to be grateful for. The time we spent working with TEP has made us better entrepreneurs, more innova-tive individuals and brave businessmen. His support and contributions will impact many for years to come.
If TEP were a
rainbow...What colorwould it be?
Real-world experience
Leading-edge technology
Innovations
BusinessPlan Busin
ess Potent
ial
UO
Team
wor
k
PNNL
Money
Sense of Naming
Public Relations
Relationship with Other schools
Logo
Things in TEP’s Brain
TEPIncrea
sing A
warene
ss
Attractive design for New look
NewName
Maketing catch-phrases
Team
New Logo
Grade
Blogging
Other Classes
Weekends
sleep
Things in J.AD.E’s Brain
TEP as a personUniversity
of Oregon
(Support) MBA Students(Brain)
Graduate Students from Humanities (Heart)
Business Plan& Technology
Graduate studentsfrom Science (hands)
Teamwork(Legs)
PR & Marketing(Foot)
Name, Logo&
Attractive Look(Suits)
Law Students(eyes & mouth)
TEP Tree
I&EP
UVDF
TEPTranslationalResearch Grants
Venture Launch Grants
SummerFellowship
NewVenturePlanning
Venture LaunchNew venture Championship
Companies
music:
music:
heroes/heroes/heroes/heroes
heroes/heroes/heroes/heroes
Pierre OmidyarSteve Jobs
James Rouse Ray Anderson
Jeff BezosBill Gates
Walt DisneyHenry Ford
Anita Roddick Steve Wazniak
Thomas EdisonSergey Brin & Larry Page
David Filo & Jerry Yang Ph.D.
INNOVATION UNIVERSITY OF OREGON DIFFERENTIATION INTERDISCIPLINARY BUSINESS CREATION CAREER TOOLS TECHNOLOGY ENTREPRENEURSHIP INVENTION
INNOVATION UNIVERSITY OF OREGON DIFFERENTIATION INTERDISCIPLINARY BUSINESS CREATION CAREER TOOLS TECHNOLOGY ENTREPRENEURSHIP INVENTION