Atos Brand Book



At Atos we strive to create the firm of the future. We believe that bringing together people, technology and business is the way forward. Every day we power sustainable progress for our clients and partners, the wider community and ourselves.It is our unique approach as business technologists that makes this possible.


Introduction – definitions Belief

Heritage

Vision

Values

Ambition

Positioning

Differentiators

Brand

Descriptor

Signature

The way we see our environment

Where we come from, our history

The future we want to create

The principles guiding our way of working

What we want to achieve

How we want to be perceived

What make us different

Our name and badge

Our description of who we are collectively

Our main message


Overview- our brand ingredients

Belief Heritage Vision Values Ambition Positioning Differentiators Brand Descriptor Signature

Information Technology is the engine of sustainable progress for companies, organizations and society at large We are technologists with business and industry expertise People, technology and business working together to accelerate progress Working in accordance with principles of accountability, trust, operational competitiveness, service to clients, innovation and social wellbeing to achieve excellence To be a trusted partner for organizations creating their firm of the future, and the best place to work for employees and recruits We power tangible and sustainable business progress through technology We are business technologists delivering on our commitments with a passion for IT innovation The drive and ability to write history, for our clients, the wider community and ourselves Your business technologists Powering progress


Sustainable progress from technology with insight

Information Technology is the engine of sustainable progress for companies, organizations and society at large

We‟re living in a time of constant change and changes on a political, economical, environmental and social level mean businesses must be agile and transparent.

In recent years, we have seen many changes. From cloud applications to hackers. From budget cuts in the public sector to sustainability issues in manufacturing and safety concerns in nuclear energy. We are at the edge of a new era of information technology.

And businesses are having to make investment decisions for their technology strategy in this period of uncertainty. At the same time, the way IT supports businesses is changing, business units are becoming increasingly involved in IT decisions, the way in which IT is delivered is being redefined by cloud-based services and consumer IT is raising expectations as to the usability of IT in the workplace.


Our heritage

We are technologists with business and industry expertise

With over 30 years of history, we master technology and have built a deep understanding of the challenges and business opportunities in each industry.

Our strong European heritage gives us the understanding and the flexibility to adapt easily to our clients‟ culture and way of working wherever they are in the world.

Everything we do - advising, designing, implementing, integrating, coordinating and managing - we do with a unique talent for technology and a deep understanding of our clients‟ business.

We orchestrate successful business ecosystems that add value to our clients.


Better future through a unique approach

People, technology and business working together to accelerate progress

A new IT era is beginning: the era of business technology, the age of connectivity, ecosystems and communities with ever greater transparency and accountability.

Progressive organisations are coming to the understanding that business doesn„t have to be about profit at the expense of others or the environment. Companies are finding that

they need to reinvent their business model for the post-crisis world.

At the intersection of technology, people and business, we believe there are insights and innovations that can lead to positive steps forward.

We want to contribute to a future where businesses demonstrate responsibility towards society and the environment, and technology is used to improve people„s lives.


Principles for positive working

Working in accordance with principles of accountability, trust, operational competitiveness, service to clients, innovation and social wellbeing to achieve excellence

Accountability Trust Operational competitiveness Service to clients Innovation Social wellbeing Excellence

As a business, we are accountable for our actions and the impact they will have on the people around us and the environment in which we operate. We believe in trust, we value it highly. We encourage open and honest feedback. This means we always act with transparency and integrity, demonstrating mutual respect and team spirit. We strive daily to add value and achieve excellence, to be pro-active and power sustainable progress for ourselves and our clients. We believe in being of service to clients. We respond to and anticipate client needs and expectations. Working in partnership we aim to write business history together. We embrace change and have an entrepreneurial attitude, seeking to improve and innovate every day. We take social responsibility very seriously and strive to lead by example. Our aim is to become the best place to work, nurturing talent and encouraging development and training. Not just for ourselves, we also want to do all we can to sustainably improve conditions for the wider community. We strive to be best in class, to achieve external recognition, attracting and retaining the best people.


Trusted partner and top employer

To be a trusted partner for organizations creating their firm of the future, and the best place to work for employees and recruits

We want to be recognized by our customers as a top global IT player with outstanding people and a rich, yet simple, portfolio.

We are already the leader in managed services in Europe and we„re developing our innovative and sector-specific services to enable our clients to progress. Our expertise covers a wide range of specialties and we„re always seeking new market opportunities. Our 78,500 business

technologists are encouraged to develop and grow, finding their unique path and we attract and nurture young talent to create a dynamic and diverse working environment.

We aim to lead by example so our clients know to trust us to help them transform into a successful and sustainable firm of the future.


Writing history together for all

We power tangible and sustainable business progress through technology

We want to be seen as visionaries for our clients.

To best use the skills we have, we need to envision opportunities made possible by technology and describe them in engaging ways.

And once a client has decided on the future they want to create, we can bring experience and talent to the project to help them write their history: to ensure that their aims are attainable and ambitious, that the firm of the future they are plannning is well-placed to succeed and to guarantee that all projects deliver what is needed of them - functionality, a sense of accomplishment, a business that‟s fit for the future.


Unique approach designed for clients

We are business technologists delivering on our commitments with a passion for IT innovation

In a competitive environment like ours, we need to be clear about how we are different:

We put ourselves in our clients‟ and partners‟ position – we never approach from a point of view that we are above them.

We work within an extensive partner ecosystem – but we don‟t try to do everything by ourselves.

We adapt to the business culture of our clients - we never impose a “one size fits all” approach.

We address clients‟ needs with flexibility whilst incorporating tried and tested tools – we don‟t customize everything.

We select our best people / engineers according to our clients needs.

We provide outstanding value for our clients‟ money and the highest quality output - we don‟t compete only on price.


Our brand

The drive and ability to write history, for our clients, the wider community and ourselves

We want to be known as a brand that is forward-looking. We want to be seen as a company that envisions opportunities made possible by technology and describes them in engaging ways to help our clients.

We want to be recognised for helping clients picture the future they want to create, and bringing experience and talent to their projects so they can write their history.

Creating firms of the future, that are well-placed to succeed, ethical and sustainable and giving all the people involved a sense of accomplishment is what we most want to achieve.

We want people to think of us as a company that helps clients write their history when they see our brand.


Delivering strategy with technology

As your business technologists, we bring technology that delivers on business strategy and consultants that understand how

We think that a dynamic and changing business environment requires a unique type of professional - one that doesn‟t presume to know the answers. A professional that really listens and comes up with innovative answers to our clients‟ business challenges - working with them to create the firm of the future.

Business technologists aren‟t just techies or techies that lack business understanding. Or consultants that aren‟t truly accountable for delivery. We consider the entire value chain.

And we don‟t believe in technology for technology‟s sake. Its only purpose is to deliver on business strategy. Our outlook is global and we are constantly searching for the practical innovations and business trends that make our clients more competitive and drive their business

transformation.

We understand that successful change needs a human touch. So we listen carefully to understand our clients‟ challenges. Then we deliver unique holistic solutions with confidence; orchestrating ecosystems, providing teams of skilled consultants and industry experts to define and deliver

an end-to-end blueprint that meets your objectives.


Aiming higher and reaching further

Powering progress

We want to work on projects with clients that are striving to create the firm of the future – powering progress for them, their customers, their stakeholders and employees.

We believe that what we do with our clients has positive effects that go further than our clients' businesses - that‟s real progress. We think it's so important that we're declaring our commitment to go even further.

And by declaring this to the world, we hope to inspire others.

Atos Brand Book

Technology

Transcript of Atos Brand Book