Interactive Brand Book

‘FUN WHILE YOU FLI’

BRANDING GUIDELINES

MAY 2013

INTRODUCTION

FUNDIVERSEFRESH

ENTERTAINMENT

Fli is an airline that has been created around the ever-growing clubbing holiday experience. Flying to nine islands with consistent affordable fares we highly appeal to our target audience of 18 to 30 year olds. Fli is dedicated to providing our passengers

with a fun insight to their holiday whilst on-board the aeroplane, providing outgoing activities that encourage passengers and holiday reps to interact with each other hence the airlines quote ‘Fun While You Fli”. Our main goal is to provide our customers with a

memorable holiday.

TARGET AUDIENCE

OUTGOINGENERGETIC

VIBRANT FREE SPIRITED

Students and young adults.

Groups of friends going on their first holiday together.

Customers looking for popular short breaks between the months of June to September.

MALIA ZANTE MAGALUF

IBIZAAYIA NAPACORFU

FALIRAKIKOSBULGARIA

DESTINATIONS

LOGO

The logo is a representation of movement, we wanted our airline to refelect our passngers free

sprited mentality of go with the flow.

LOGO


Main Fli Logo

ABCDEFGHIJKLMNOPQRSTU

VWXYZabcdefghijklmnopqrstuvwxyz0123456789


VWXYZabcdefghijklmnopqrstuvwxyz

0123456789Primary Typeface:

Lane NarrowSecondary Typeface:

Aldo Semibold

TYPOGRAPHY


VWXYZabcdefghijklmnopqrstuvwxyz

0123456789Secondary Typeface: KG Eyes Wide Open

WhiteC: 0 M: 0 Y: 0 K:0R: 225 G: 255 B: 255HEX: FFFFFF

YellowC: 1 M: 16 Y: 99 K:0R: 254 G: 209 B: 10HEX: FED10A

Cherry RedC: 6 M: 100 Y: 56 K:1R: 221 G: 26 B: 84HEX: DD1A54

Mint GreenC: 61 M: 0 Y: 34 K:0R: 89 G: 195 B: 184HEX: 59C3BB

Tabriz Blue C: 76 M: 22 Y: 2 K:0R: 5 G: 157 B: 213HEX: 059DD5

COLOUR


X

X

X

X

The logo has an exclusion zone.This means that no imagery nor type can be placed within this zone.

It must be left blank at all times.

LOGO- EXCLUSION ZONE

LOGO

The logo can be used with the ‘Fun While You Fli’ Qoute


LOGO - COLOUR


Alternative logo colourways only to be used when on a coloured background as shown.

‘FUN WHILE YOU FLI’ ‘FUN WHILE YOU FLI’

LOGO - DON’TS




‘FUN WHILE YOU FLI’ ‘FUN WHILE YOU FLI’

LOGO APPLICATION


GATES//B05-10

GATE//

B09

BAGGAGECLAIM

ARRIVALFLIGHTS

FOODHALL

DEPARTURES// ARRIVALS//

LOGO APPLICATION

BOARDINGPASS

BOARDINGPASS

BOARDINGPASS

BOARDINGPASS

BOARDINGPASS

BOARDINGPASS

CARRIER FLI A IRLINESPASSENGERLEEANNECLARKEBOOKING CODEFALD34589RESERVED SEATN/A

FLIGHT FA 82FROMLGW

DATE 26 JULTOIBZ

SEAT

CARRIER FLI A IRLINESPASSENGERLEEANNE CLARKEFLIGHT DATE FA 82 26 JUL

FROM TO LGW IBZ

24JSEAT

24J

BOARDINGPASS

CARRIER FLI A IRLINESPASSENGERFUSCHIAWINTBOOKING CODEFALD34589RESERVED SEATN/A

FLIGHT FA 82FROMLGW

DATE 26 JULTOIBZ

SEAT

CARRIER FLI A IRLINESPASSENGERFUSCHIA WINTFLIGHT DATE FA 82 26 JUL

FROM TO LGW IBZ

14BSEAT

14B

BOARDINGPASS

CARRIER FLI A IRLINESPASSENGERMARKROSSBOOKING CODEFALD34589RESERVED SEATN/A

FLIGHT FA 82FROMLGW

DATE 26 JULTOIBZ

SEAT

CARRIER FLI A IRLINESPASSENGERMARK ROSSFLIGHT DATE FA 82 26 JUL

FROM TO LGW IBZ

14BSEAT

14B

BOARDINGPASS

CARRIER FLI A IRLINESPASSENGERLEEGILBERTBOOKING CODEFALD34589RESERVED SEATN/A

FLIGHT FA 82FROMLGW

DATE 26 JULTOIBZ

SEAT

CARRIER FLI A IRLINESPASSENGERLEE GILBERTFLIGHT DATE FA 82 26 JUL

FROM TO LGW IBZ

28FSEAT

28F

LOGO APPLICATION

STILLHUNGOVER? SICK BAG

STILLHUNGOVER?

SICK BAG

LOGO APPLICATION

IKINIS

spee os'fun while you fli'

c cktailsmin le“HI”

mus csh ts

'fun while you fli' 'fun while you fli'

r laxZZZ

t nSWI

B ATSqua ssc ba

'fun while you fli'


SEARCH

FLIGHT + HOTEL FLIGHTS ONLY

DEPART FROM

SELECT CITY

GOING TO

SELECT CITY

DEPART DATE

7/04/2013

RETURN DATE

14/04/2013

ADULT(S)

1

SHOWN BY RESULTS

PRICE & SCHEDULE

SCHEDULE

FLIGHTS

HOTELS

DESTINATIONS

GROUP DEALS

CONTACT | LEGAL | PRIVACY POLICY | CAREERS | FAQ | CUSTOMER SERVICE PLAN | COPYRIGHT | RSS

HELLO FUSCHIA | MY ACCOUNT | HELP | LOG OUT |


IBIZA

27O

SUNNY

MON

TUES

WEDS

THURS

FRI

24262424

27

O

O

O

O

O

BOARDING PASS

PASSENGERFUSCHIA WINT

FLIGHT NO. DESTINATION DATELDN>IBZFA82 26 JULY

SEAT

14BGATE

B09TIME

14:10

LOGO APPLICATION

AEROPLANE LIVERY

Interactive Brand Book

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