Telus tech meetup - bootstrapping to success - 2015
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Transcript of Telus tech meetup - bootstrapping to success - 2015
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Hussein Fazal
Telus Tech MeetupBootstrapping to Success
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Brief History
2008 – Started AdParlor. Facebook Advertising Company
Grew it to $100M revenue run rate without taking any funding
2011 – Sold to AdKnowlege
2015 – Completed 3-year earn-out. Ready to start something else
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What we did at AdParlor
Create hundreds of AdsOptimize towards best performing Ads
NETFLIX EXAMPLE
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5 Tips for Bootstrapping success
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#1 – Work your ass off. Everybody.
Co-Founders: 18-7-365
Set the tone for early employees.
Employee option pool
10 people – got work of 30 done
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#2 – Innovative approach to getting PR
1. Create a Google Alert for specific topics in which you are an expert
2. When someone writes about that topic, give them intelligent comments/data about their article
3. Eventually they will begin to ask you for your opinion/data for future articles
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#3 – Tactical Advertising Dollars
Facebook employees were our biggest source of leads/credibility. 1. Blogged content FB employees would like2. Posted it on our Facebook page3. Bought Advertising and specifically targeted
Facebook employees4. They would share with their friends (other
Facebook employees + clients)
VP of Advertising & Global Operations
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#4 – Get things for FREE
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#5 – Spend time in the Valley
Canadian Technology Accelerator
Lived for 6 months in Palo Alto. Worked out of P&P Center in Sunnyvale
Game Changer