Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire...
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Telling the Public Health Story
Telling the Public Health StoryHow to Affect Policy, Engage Elected
Officials, and Inspire Citizens
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This is my story. (in 3
minutes)
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MeDick & Jane
(not their real names)
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Fun, creative work
environment“Dinosaur
s”
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Swirling, sucking vortex of despair
“The Nanny”
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Environmental Media
Association
EMAEMA
Reduce!
Reuse!
Recycle!
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Typical Client(ARTIST’S RENDERING)
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Y’know, we’re real goodat what we do. We’re justnot so good at talking
about it.
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Oh, well, we work with at-risk youth from underserved communities withmultiple risk factors and
blah, blah, blah…
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A story? Oh, youshould talk to Sue whoruns our communications.
She’s got plenty ofstories…I think.
Executive Director
Board Chair
Program Head
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They couldn’t tell me a good
story.
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OMG
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Why is narrative so powerful?
What kinds of stories should you tell?
What makes a good story?
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Storytelling is an integral part of our history, identities, how we remember, and why we give.
Why is narrative so powerful?
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Why is narrative so powerful?
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Why is narrative so powerful?
Peter Pan“I don’t know any stories.”
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The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” StoryIDENTITY
Why is narrative so powerful?
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“…the collection of stories we have compiled is, to some extent, who we are.”
from Tell Me a Story (Roger Schank)
Why is narrative so powerful?
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The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
STORIES YOU WANT TO TELL
- STORIES NOBODY WANTS TO HEAR
STORIES YOU TELL (YOU)
Why is narrative so powerful?
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Why is narrative so powerful?
MEMORY
Memory Study (1976)5 year olds
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++
soap and shoe
1 out of 21
Why is narrative so powerful?
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soap and shoe in a sentence
8 out of 21
““...”...”
Why is narrative so powerful?
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soap and shoe in a question
16 out of 21
““ ?? ””
Why is narrative so powerful?
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++ 1 out of 21
16 out of 21““ ?? ””
8 out of 21
““...”...”
Why is narrative so powerful?
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“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004
Deborah Small, Paul Slovic, et al.
$1.14 $2.38
Why is narrative so powerful?
GENEROSITY
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“It’s going to be okay, Jennifer.”
What makes a good story?
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GOAL
RESOLUTION
What makes a good story?
INCITING INCIDENT
PROTAGONIST
BARRIER
BARRIER
BARRIER
ACT I ACT II ACT III
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JOURNALISTIC STORYTELLING
NARRATIVE STORYTELLING
Story Structure: Journalistic vs. Narrative
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Story Structure: Journalistic vs. Narrative
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Story Structure: Journalistic vs. Narrative
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Story Structure: Journalistic vs. Narrative
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• Child psychologist shot by former patient.
• Starts working with child who sees dead people.
• Psychologist turns out to be dead all along.
Story Highlights
Story Structure: Journalistic vs. Narrative
THE SIXTH SENSETHE SIXTH SENSEWITH BRUCE WILLISWITH BRUCE WILLIS
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While an occasional disinclination to exercise is exhibited by all age
cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the
more imperative.
What if a public health official had written Nike’s slogan?
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What kinds of stories should you tell?
Identify your organization’s “core stories” and make sure every staff and board member knows them by
heart.
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The “How We Met” Story
The “Why I Never Eat Sushi” Story
The “Why I Prefer Dogs over Cats” Story
The “My Annoying Teenager” Story
The “I Should Be on American Idol” Story
The “Why I Do What I Do” Story
IDENTITY
What kinds of stories should you tell?
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The “Nature of our Challenge” Story
ORGORG
ORGANIZATIONAL IDENTITY AND CULTURE
What kinds of stories should you tell?
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The “Nature of our Challenge” Story
The “How We Started” Story
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
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The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
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The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
ORGORG
What kinds of stories should you tell?
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The “Nature of our Challenge” Story
The “How We Started” Story
The “Emblematic Success” Stories
The “Performance” Stories
ORGANIZATIONAL IDENTITY AND CULTURE
The “Where We Are Going” Story
The “Striving-to-Improve” Story
ORGORG
What kinds of stories should you tell?
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BGSU & NALBOH
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Dr. David OldsDr. David Olds
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Dr. David Olds
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Baltimore (1970)
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Baltimore (1970)
“Suddenly I was talking from my heart, and not just from the mind.”
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The EndThe EndDefinitely NotDefinitely Not
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Questions & Comments