Tell Me What I Tell Me What I WantWant

Advertising

&

Shopping

First Period

advertisement

ObjectivesObjectives

Listen for detailed informationUnderstand the coded

language of adsCarry out oral activities

related to ads

Pre-listening tasks:Pre-listening tasks:vocabulary Matchesvocabulary Matches

Advertisement, ad

Cheer up

Fashion

Like a kid in a candy

store

Window shopping

Commercial

Make happy

Style Like a child in a place with lots of good or appealing things Shopping without spending any money

Leading-inLeading-in

Where do people see or hear the ads?

What are some of the themes that advertiser use?

What do many ads suggest?Why do some people think that

advertising is a good thing?

Listening 1: An Listening 1: An introduction to advertisingintroduction to advertising

Q1Q2Q3Q4Q5

Task: listen to the passage and choose the best answer to each question you hear.

Listening 2: the influence Listening 2: the influence of adof ad

Task : listen to the dialog twice and fill in the blanks with the information you hear.

Listening 2: the Listening 2: the influence of ad (keys)influence of ad (keys)

1. Shoes 2. look funny3. there is a lot of life 4. ad5. give him extra spring6. as much money7. need extra spring8. millions of dollars

9. wearing those shoes 10. wear 11. for nothing 12. reach the top 13. because of 14. sth else

15. hard work, dedication

16. focus on his studies 17. forget

the influence ofthe influence ofaadd

Listening 3: AListening 3: A radio radio advertisementadvertisement

Task: listen to the passage and answer questions with your own words

Listening 3: AListening 3: A radio radio advertisementadvertisement

1. What is the name of the store in the ad?2. What products does the store sell?3. What, according to the ad, can help you if

you are “low on cash”?4. What service does the store provide if you

buy some major items?5. Where is this store?6. When is the store open?

Frontier furniture

All kind of appliances and furniture. Everything you need for your home.

An easy rent-to-own plan.

Free delivery

Downtown two blocks east of city-hall across from union square.

Open daily from 10:00 am to 9:30 pm.

AA radio advertisementradio advertisement

Listening 4: Visual AdsListening 4: Visual Ads

– Why is the little girl’s mother angry?

– Why is the man making angry gestures

while talking to the hairdresser?

– What does the man want the hairdresser

to do?

– What is the commercial for?

Advertising & SloganAdvertising & Slogan

A. Intelligence everywhere.

B. Good to the last drop．

C. Obey your thirst．

Advertising & SloganAdvertising & Slogan

D. No business too small,

no problem too big.

E. Feel the new space

F. Take time to indulge

What’s in a good What’s in a good slogan?slogan?

What other famous slogans do you know?

Discuss with your partner to find out what characteristics do all the slogans have?

What’s in a good What’s in a good slogan?slogan?

OriginalSimpleMemorableIncluding a key benefitDifferentiate the brandArousing positive feelings for the

brand

SimpleSimple

-- Inventors and scientists make dream come true; the insuranceman keeps nightmares from happening. (Fireman’s Fund Insurance)

-- Cash if you die. Cash if you don’t. (Lloyd’s Life Insurance)

a. coined words

--Everywear (Burton Men’s wear)

--Pure snacking. Pure snacktivity (KP peanuts)

b. puns in the slogan

--We’ll do the homework. (Bendix appliances)

-- Taste, not waist (Weight Watchers Frozen Meal)

MemorableMemorable

Including a key benefitIncluding a key benefit

-- If you want to go ahead, get a hat. (Hat Council)

--The fun develops instantly. (Polaroid)

-- If it’s on, it’s in. (Radio Times)

-- The best way to get music out of your system. (Philips)

Differentiate the brandDifferentiate the brand

-- Heineken refreshes the parts other beers cannot reach. (Heineken Beer)

-- A newspaper, not a snooze paper (Mail on Sunday)

Arouse positive feelings Arouse positive feelings for the brandfor the brand

-- Feel 95 point great. (Capital FM)

-- If smoking isn’t a pleasure, why bother? (Newport Cigarette)

Assignment Assignment

Work in groups of four. Set up a company and for your product, you are to work out the promotion strategies. You must

1. Decide the target customers.

2. Design a poster with a slogan.

3. Create a radio or TV commercial for the product.

Thank You!Thank You!