Technology and the Future Of Health Clubs - Club Industry 2012 Roundtable
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Transcript of Technology and the Future Of Health Clubs - Club Industry 2012 Roundtable
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CONTENT
DATE EVENT10/12/2012 @CLUBINDUSTRY 2012
INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB
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ROUNDTABLE PANEL - BRYAN O’ROURKE FIT-C CHAIRSCLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB
CHUCK RUNYON ANYTIME FITNESSGRAHAM MELSTRAND ACEKEVIN LAFERRIERE FITPRO
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content available @ bryankorourke.com
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BUSINESS IS CHANGING
TECHNOLOGYCONSUMERSGLOBALISM
CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB
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3 KEY DRIVERS
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TECHNOLOGY TRENDS
INTERNETMOBILITY
CLOUD PLATFORMS
CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB
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3KEY DRIVERS
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CONSUMER TRENDS
CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB
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BUYING HABITS & EXPECTATIONS CHANGING
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PHILLIP MILLS - THE FUTURE OF FITNESS WHITE PAPER
“They will want fitness to be shaped around
them. They will ask our industry to become
more people-centric.”
CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB
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MICHAEL BRUNO - CHAIRMAN & CEOOWNER OF STARTRAC & STAIRMASTER BRANDS
"The future will be exciting for those who embrace the
technologies that will revolutionize the health
club business."
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB
HOW WILL THE CLUB INDUSTRY EVOLVE ?
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FIT-C MEANS STANDARDS
INTEROPERABILITY STANDARDS
TCP/IP - INTERNETWIFI - WIRELESSGSM / TDMA - MOBILE
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB
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CLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB
CHUCK RUNYON ANYTIME FITNESSGRAHAM MELSTRAND ACEKEVIN LAFERRIERE FITPRO
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ROUNDTABLE PANEL - BRYAN O’ROURKE FIT-C CHAIRS
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1. What Do You See As The Biggest Change In Clubs Due To Technology In The Past 5 Years ?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: THE INTERNET HAS MADE MANY MEMEBERS SMARTER AND THE
MARKET MORE COMPETITIVE.
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2. Where Is Member Experience And Content Delivery Like Virtual Group Fitness Headed?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: EXPERIENCES WILLNEED TO BE DELIVERED INSIDE AND OUTSIDE THE CLUBS. ANY WAY THEY MEMBERS WANT. VIRTUAL
KIOSKS WILL PLAY A PART.
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3. The “Wellness” Paradigm and Clubs. How Can Technology Help This Become A Reality ?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: LIKE CAR INSURANCE YOUR HEALTH SCORE WILL DETERMINE WHAT YOU PAY FOR CARE.
OUTCOMES WILL BECOME A BIG PART OF THE BUSINESS. A SURGE IN WELLNESS COMPETITION FROM OUTSIDE THE
INDUSTRY (WALLGREENS) IS COMING.
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4. What Challenges Do You See In Clubs Adopting New Technologies?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: COST ARE A BIG BARRIER TO ADOPTION. IT TAKES A LOT OF MONEY TO TRAIN PEOPLE
IN THE USE OF TECHNOLOGY. TECHNOLOGY IS ALSO CHANGING SO FAST THAT INVESTMENTS CAN BECOME
OBSOLETE QUICKLY. ITS A CHALLENGE.
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5. What Do You Think About The Need For Collaboration On Industry Standards And Interoperability ?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: CONSUMERS ARE LOOKING FOR INTEGRATION. ITS A GOOD IDEA BUT WILL BE HARD TO
DO. SO MANY DEVICES EXIST AND SO MUCH IS COMING DOWN THE PIPELINE. VENDORS ARE EACH
TRYING TO DO THERE OWN THING.
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6. What Are Your Thoughts On Smartphone And Tablet Use In Clubs?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: THE USE OF SMARTPHONES AND OTHER DEVICES IS HERE TO STAY IN CLUBS. ITS
WHAT PEOPLE WANT. THERE IS AN ISSUE OF PRIVACY BUT THAT HAS LESS TO DO WITH TECHNOLOGY ITSELF . WE NEED TO BE CUSTOMER FOCUSED.
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7. How Is Professional Education Changing As A Result Of Technology ?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: TECHNOLOGY IS TRANSFORMING THE WAY PROFESSIONALS CAN
LEARN. HOW INFORMATION IS PROVIDED AND HOW CONTENT IS REPURPOSED THROUGH
TECHNOLOGY IS REVOLUTIONIZING TRAINING.
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8. How Are Clubs Using And Going To Use Social Media And Digital Marketing ?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: CLUBS CAN’T HIDE FROM MEMBER SENTIMENTS ANYMORE. PROSPECTS ARE GOOGLING AND SEEING FEEDBACK VIA SOCIAL NETWORKS. EITHER CLUB
BRANDS ARE GOING TO ENGAGE WITH AND ADDRESS IT OR THEY ARE GOING TO HAVE A PROBLEM.
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9. Is Technology An Important Enough Pillar In Most Industry Strategic Thinking ?
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CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY
A GLIMPSE AT TOMORROWS HEALTH CLUB
PANEL CONCENSUS: COACHING AND MOTIVATING ARE THINGS TECHNOLOGY CAN’T DO THAT WELL YET. ITS THE
VALUE PARADIGM FOR CLUBS. THE INDUSTRY HAS LEGGED BEHIND OTHERS AND DISRUPTION FROM TECHNOLOGY
HAS NOT IMPACTED CLUB BUSINESS MODELS AS MUCH AS THEY WILL IN THE FUTURE.
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ROUNDTABLE PANEL - @BRYANKOROURKE FIT-C CHAIRSCLUB INDUSTRY 2012 - TECHNOLOGY AND THE FUTURE HEALTH CLUB
@CHUCKRUNYON ANYTIME FITNESS@GMELSTRAND ACE
@PTONTHENET KEVIN LAFERRIERE
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THANKS !
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CONTENT
DATE EVENT10/12/2012 CLUB INDUSTRY 2012
INFLUENCE OF TECHNOLOGYA GLIMPSE AT TOMORROWS HEALTH CLUB
21