Rebuilding Toastmaster Clubs Club Coaching Workshop
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Transcript of Rebuilding Toastmaster Clubs Club Coaching Workshop
Rebuilding Toastmaster ClubsClub Coaching Workshop
Jim Heeren, DTMRegion Advisor
January 28, 2011
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[email protected] (m)703-791-3547 (h)
Mission of the Club
The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth.
Vision
Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.
A Toastmaster’s PromiseAs a member of Toastmasters International and my club, I promise . . .To attend club meetings regularly;To prepare all of my speech and leadership projects to the best of my ability, basing them on projects in the Competent Communication manual, Advanced Communication manuals or Competent Leadership manual;To prepare for and fulfill meeting assignments;To provide fellow members with helpful, constructive evaluations;To help the club maintain the positive, friendly environment necessary for all members to learn and grow;To serve my club as an officer when called upon to do so;To treat my fellow club members and our guests with respect and courtesy;To bring guests to club meetings so they can see the benefits Toastmasters membership offers;To adhere to the guidelines and rules for all Toastmasters educational and recognition programs;To maintain honest and highly ethical standards during the conduct of all Toastmasters activities.
Request a Club Coach from the District
A member that is appointed by the District Governor or Lt Governor Marketing
Knowledge of Toastmaster programsProvides guidance to clubTerm of office
What skills, abilities and qualities should you bring?
Enthusiasm Knowledge of Toastmasters Keen interest in helping other Toastmasters Leadership Your testimonial speech A plan to get the club back on track?
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Attend meetings and club executive meetings.
Listen Learn Observe Demonstrate Persuade Get Commitment! Motivate Team Build
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Introducing the Coach to the Club
Club welcomes the supportExplain the role of the coach to the club
and set expectationsDistrict leadership can make the
introduction as well as the coachThe Testimonial Speech
Developing a 3 Month Plan for Club Success
Club Assessment Improve the Club Meetings MarketingHolding an Open HouseFinding and Establishing Partnerships Provide a Service to capture new
members
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Characteristics of Successful Clubs
Characteristics of Successful ClubsDistinguished every year
Characteristics of Successful ClubsDistinguished every yearOfficers attend training
Characteristics of Successful ClubsDistinguished every yearOfficers attend trainingMembers and officers are committed
Characteristics of Successful ClubsDistinguished every yearOfficers attend trainingMembers and officers are committedClub executive meets monthly
Characteristics of Successful ClubsDistinguished every yearOfficers attend trainingMembers and officers are committedClub executive meets monthlyGuests are welcomed and recognized
Characteristics of Successful ClubsDistinguished every yearOfficers attend trainingMembers and officers are committedClub executive meets monthlyGuests are welcomed and recognizedAgenda
Characteristics of Successful ClubsDistinguished every yearOfficers attend trainingMembers and officers are committedClub executive meets monthlyGuests are welcomed and recognizedAgendaFriendly, Fun and ……
Characteristics of Struggling Clubs
Low membershipLow attendance at TLIIncomplete agendaMembers do not fulfill commitmentsFew educational completions
Month 1 – Club Assessment
Evaluate strengths and weaknesses of the club Answer the questions in Moments of Truth and
determine the clubs weaknesses. Ask the question, “Why should we save the club?” What are the strengths? Who does the club appeal to, who would be attracted to
joining the club? What is this club’s market? (Profile demographic, ages,
occupations, geographic)
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Club Troubleshooting Guide and Moments of Truth
Month 1 – Improve Club Meetings
Improve Club Meetings so much that people will be compelled to join the club.
Using the Club Assessment from work immediately to improve the club meetings.
Focus on meeting planning and meeting execution. A well planned, well run meeting is the club’s best
marketing tool.
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Create Interest – Special Theme Meetings
Invite a guest speakerStudy the Art of DebateBorrow the District copy of the World
Championship of Public Speaking Invite Corporate Executives/Military Officers Display the World Champions Entertain and continued organization support
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How Can I Attract Guests to our Club Meetings?
Month 2 – The a-b-c’s of Tapping into your Market
Business Cards provided to friends, acquaintances and coworkers.
Inexpensive Advertising – Flyers posted in the right places. Creating a club identity on a website.
Public Service Announcements placed in newspapers, newsletters, radio, and local cable.
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Promoting Your Club
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Promote Toastmasters in the Community
1. Newspapers2. Broadcast Media3. Social Media and Blogs4. Local Government5. Chamber of commerce6. Libraries7. Company Publications
and Websites8. Employee Orientations9. Community Packets
10. Universities and Community Colleges11. High Schools12. Community Events13. Billboards14. Websites and Newsletters15. Offer Speechcraft and Youth Leadership16. Create Club Business Cards17. Display Toastmaster Products18. Wear Your Toastmasters Pin
Websites
• FreeToastHost 2.0• Google• WordPress
Guerrilla Marketing Tactics
1. Members throw a flash mob skit promoting the club, dressed as pirates on Talk Like a Pirate day.
2. Door hangers (like do not disturb at hotels) that you hang on door knobs to promote your club.
3. Pay it Forward – Buy movie tickets for the person behind you in line. Ask ticket agent to pass them your club business card.
4. Doctors Office Magazines – Drop off your old Toastmaster magazines with contact and meeting information on them.
Find more of these ideas at www.bootstrappingblog.com
Resources
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Holding an Open House
Promote to fill seats Provide guest package Refreshments Demo meeting Toastmaster themes Question and Answer Socialize after meeting
Turning Your Guests into Members
Welcome your guests and have sign guest book
Introduce guests at the start of the meeting and promise that Toastmasters is Fun, Friendly and the best place to develop communication and leadership skills
Before close of meeting ask guests if the meeting was Fun, Friendly, and a great learning environment
Relationship Visits
Planned meeting between a Toastmaster representative (experienced district leader, RA, ID) and high-ranking official of a corporation or organization that sponsors a Toastmaster group
Purpose
Reinforce the relationship between Toastmasters and the sponsor
Enhance understanding of how membership in Toastmasters contributes to their organizational success
Enhance understanding of the communication and leadership skills individuals gain
Reaffirm the organization’s high level support for Toastmasters
Month 3 – Finding and Establishing Partnerships
What organization(s) in the proximity have members that need what they have?
Create a Community Contact Team Plan and hold demonstration meetings.
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Month 3 --- Provide a Service to capture new members.
Promote and schedule educational sessions that people in the market attend.
Success/Leadership modules and Speechcraft serve this function.
Provide the course for the cost of becoming a member of the club.
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Show Your Leadership! What types of things can you do?
Lead and facilitate, “Moments of Truth” Present an improving club meetings educational session. Presenting “From Guest to Member,” educational
session. Coaching the club to create marketing materials and a
Club Community Contact team. Recruit a Toastmaster (working on AC Gold) to present
Speechcraft or other Success/Leadership module.
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ARE YOU READY?
What additional training do you need?Find a club rescue buddy or mentor.Execute your rescue with a High
Performance Plan and recruit a guidance committee that has master-minded guidance
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District Support
Mentor CoordinatorCoach Coordinator