Technique: Adventures in Social Media
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A College Newspaper’s Adventures in Social Media Arcadiy Kantor Outreach Editor [email protected] et
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A presentation about how the Technique, Georgia Tech's student newspaper, has started to use social media and where we're going with our online presence. Presented at BarCamp Atlanta, Oct. 18, 2008.
Transcript of Technique: Adventures in Social Media
• Georgia Tech’s Student Newspaper• Circulation of 10,000 copies/week• Published since 1911
Our Web Presence
20002000
20022002
20052005
TodayToday
Currently
• Stories from the print newspaper.• Visitors can add “slivers.”• Poll• Letters to the Editor• Boringness
Hits/Statistics
Ballpark figure:20-200 uniques/day, maxing out on
Fridays and Mondays.
That sucks.That sucks.
Meanwhile, elsewhere…
• Twitter• Facebook
• @the_nique• 52 followers since August 29• Only 27 updates
Facebook Stats
• 14 “fans”• 3/14 people not part of or
somehow related to staff • 1/14 Editor-in-Chief’s mother
In the works
• Integrating Twitter feed into the site.• Comments on every article.• Slideshows of photos for articles.• Short weekly podcast news
summaries.
Challenges
• Staff uptake• Consistent transition• Volunteerism
What do you expect from a newspaper in today’s tech-driven world?
More
• http://nique.net• Twitter: @the_nique
![Adventures With Social Media [ Video in Slide2]](https://static.fdocuments.in/doc/165x107/54bba16d4a79596e738b4573/adventures-with-social-media-video-in-slide2.jpg)