A College Newspaper’s Adventures in Social Media

Arcadiy KantorOutreach Editor

outreach@nique.net

• Georgia Tech’s Student Newspaper• Circulation of 10,000 copies/week• Published since 1911

Our Web Presence

20002000

20022002

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TodayToday

Currently

• Stories from the print newspaper.• Visitors can add “slivers.”• Poll• Letters to the Editor• Boringness

Hits/Statistics

Ballpark figure:20-200 uniques/day, maxing out on

Fridays and Mondays.

That sucks.That sucks.

Meanwhile, elsewhere…

• Twitter• Facebook

Twitter

• @the_nique• 52 followers since August 29• Only 27 updates

Facebook Stats

• 14 “fans”• 3/14 people not part of or

somehow related to staff • 1/14 Editor-in-Chief’s mother

In the works

• Integrating Twitter feed into the site.• Comments on every article.• Slideshows of photos for articles.• Short weekly podcast news

summaries.

Challenges

• Staff uptake• Consistent transition• Volunteerism

What do you expect from a newspaper in today’s tech-driven world?

More

• http://nique.net• Twitter: @the_nique