CHILL Adventures Winter Media Pack 2013

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2013 Winter Media Pack Tom Southen @ Temple Basin. Photo: Shane Orchard

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CHILL Adventures Winter Media Pack presents the different options we have available to purchase for advertising in our CHILL Adventures Winter Magazine and on our website - www.chillout.co.nz

Transcript of CHILL Adventures Winter Media Pack 2013

Page 1: CHILL Adventures Winter Media Pack 2013

2013 Winter Media PackTom Southen @ Temple Basin. Photo: Shane Orchard

Page 2: CHILL Adventures Winter Media Pack 2013

STUDIO

We have a number of platforms including:Print : advertising & product reviews CHILL Magazine (seasonal - snow & mountain bike)

Online : advertising & product reviews, www.chillout.co.nz event promotions, e.commerce sales

CHILL Snow Pass : branding opportunity

E.newsletter : advertising & notices

Events : sponsorship and management Contacts CHILL Studio 16 Bealey Avenue, Chirstchurch +64 3 365 6530

Ray Singer Sales . [email protected]

Amber Coubrough Sales & Creative . [email protected]

Stu Waddel Sales . [email protected]

In our 16 year history we have grown to represent supreme value and flexibility within New Zealand’s snow sports and more recently, New Zealand’s mountain bike culture.Adventure in the outdoors is an exciting focus for us. We have experienced growth and progression over recent years, adding value to what we offer to both our partners and customers. Our online and print media is well recognised and respected, providing opportunity for our partners to connect to a growing local and international adventure market.

Kia-Ora!

licence toCHILL Adventures ‘adventurous people championing their passion for snow through outdoor winter activities.’

Ryan & Nic @ Hamilton Peak.

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::

Magazine

“Can I have two please? One for me and one for my friend.” - we’ve lost count of how often we’ve heard this.The magazine has become an essential tool for the snow bound traveller, whether a local or visitor. It’s renowned for its endless supply of information on local activities, extensive imagery and informative articles.

TargetA key informational tool utilised by a wide range of potential and loyal customers when planning and executing their snow trip in the wider Canterbury and Southern regions.

KnowledgeSixteen years of experience in and around the snow sports industry has moulded CHILL into a winter authority, providing the perfect platform to showcase your business to a captive snow focused audience.

YOUR FREE GUIDE TO CHILLING OUT THIS WINTER

YOUR FREE GUIDE TO CHILLING OUT THIS WINTER

YOUR FREE GUIDE TO CHILLING OUT THIS WINTER

YOUR FREE GUIDE TO CHILLING OUT THIS WINTER

:: PORTERS • HANMER SPRINGS • FOX PEAK

BROKEN RIVER • CHEESEMAN • ROUNDHILL

MT LYFORD • TEMPLE BASIN • CRAIGIEBURN

MT DOBSON • MT OLYMPUS • TREBLE CONE

YOUR FREE GUID

E

TO CHIL

LING O

UT THIS

WIN

TER

PORTERS • HANMER SPRINGS • FOX PEAK

BROKEN RIVER • CHEESEMAN • ROUNDHILL

MT LYFORD • TEMPLE BASIN • CRAIGIEBURN

MT DOBSON • MT OLYMPUS • TREBLE CONE

YOUR FREE GUIDE

TO CHILLING OUT THIS WINTER

Summer mags

Highly Targeted AudienceOur customers have a lust for life and are adventurous, loyal and committed skiers and snowboarders. They hail predominately from the wider Canterbury region, however, we have experienced international and extended domestic growth in recent years.

Comprehensive CoverWe distribute 12,000 copies free of charge throughout New Zealand snow sport stores, selected i-Sites, favourite cafes and points of interest surrounding the local ski areas. All pass holders receive a copy and 3,000 copies are also hand delivered at the Melbourne and Sydney Snow Travel Expos as well as 35 Australian snow spots stores.

Print QualityPeople are amazed the CHILL Magazine is free. Aside from the content we’re proud to provide a perfect bound A5 publication printed with non-chemical vegetable based inks on FSC certified paper.

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Chillout.co.nz is our 3rd generation web platform and our face to the world. It’s our primary tool for initial contact, product purchases and snow related information. In 2012 all pass purchases were completed online. As part of continual development, chillout.co.nz will take on a new pass application platform aimed to speed up pass purchases, provide added value to our pass holders and increase the attractiveness of the browsing experience.

EngagementChillout.co.nz had its best year to date (2012) attracting in excess of 42,000 visits and 135,000 page views. Visitors stuck around with a 20% increase in the average time spent on the site per visit. We also received fantastic interaction through social media platforms including 1000+ followers on Facebook, 14,000 views on our event videos and extensive worldwide readership of our magazine digitally published on Issuu.com.

Your promotions can be achieved by:Premium Home Page Advert : This is the largest advert on the homepage and the only advertisement visible when you first enter the site. It rotates between each feature article and can include an inner page dedicated to your offering.

Tower adverts : These can be flash or still adverts and placed on the home page or all inner pages.

Newsletter adverts : Specific adverts incorporated into our weekly email newsletters sent to our 4000 strong database. There is also the opportunity to engage in newsletter competitions and give-aways.

Product features : As chillout.co.nz is blog based there is the opportunity to write product reviews including user stories, imagery and even video clips.

out.co.nz

Tom Brownlee, K2 Big Mountain, Mt Olympus. Photo: Joe Harrison.

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Print : MagazineSize Measurements RateAll rates for the Magazine include an online business listing valued at $95, additional listings $55.

Full Page Premium Back Cover 148mm wide x 210mm deep + 3mm bleed $1,495

Full Page Premium with bleed 148mm wide x 210mm deep + 3mm bleed $1,245(inside front/back cover)

Full Page no bleed 140mm wide x 202 deep $995

Horizontal Double Strip no bleed 2 x (140mm wide x 45mm deep) $750

Horizontal Single Strip no bleed 140mm wide x 45mm deep $480

Vertical Strip no bleed 45mm wide x 134mm deep $550

Half Vertical Strip no bleed 45mm wide x 67mm deep $325

Accommodation Directory Listing with rates & contact details $155

Activity or Business Listing Listing with contact details $155

Product Review* Comparison or full page $300 or $600

Gear Guide* Image & description $295

Rates

Double Page(no bleed)

Full Page(w/bleed)

Full Page(no bleed)

Single Strip(no bleed)

Vertical Strip(no bleed)

1/2 Vertical Strip(no bleed)

Double Strip(no bleed)

A5 size (14.8cm x 21cm)100 pages (to be increased)120gsm - Matt finish

14.8cm

21cm

*Only available in conjunction with other advertising purchased.

Mt Dobson. Photo: Amber Coubrough.

Online : www.chillout.co.nzSize Measurements (Pixels) $/Month $/Month (Oct–Jan) (Feb–Sep)

Home Page Premium Advert 540 wide x 240 deep $250 $350

Home Page Tower Advert 180 wide x 296 deep $175 $275

Inner Page Premium Tower 180 wide x 296 deep $175 $275

Product Review (per review) n/a $250/annum

Newsletter Banner Advert 600 wide x 180 deep $75 $105

File specs and delivery (web)Display files must follow the sizes (pixels) as outlined.

• StillfilesasJPEGandoptimisedforweb.• FlashfilesasSWF,linksembeddedtoflashandallimagesoptimisedforweb.

Email any queries and file delivery (preferably zipped) to [email protected]

File specs and delivery (print)All Artwork files need to be 300DPICMYK:TIFF,JPEG,PDF(fontsaspaths).

Artwork up to 5mb, email to [email protected]. Larger files can be sent through FTP server, please enquire.

If your requirements are not met in the designated criteria, talk to us about a solution that best suits your needs. We’re flexible, you know!

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Big Mountain CHILL Series – K2 Big Mtn and Black Diamond Big Mtn

The CHILL Series is a well-respected series of big mountain events that are held at Mt Olympus, Craigieburn and Temple Basin. They currently have two star status with the World Freeride Qualifier (WFQ) Tour. The events are run at capacity in terms of entries. There is extensive coverage online through social media and with a series of webisodes.

Dynastar CHILL Gromfest

An entry level series of events run at Mt Cheeseman, Porters and Roundhill Ski Areas. It’s open to kids aged 6 – 12years old and is free. It’s all about participation, with kids put into age groups and racing against each other. The day is normally fuelled with a dual race through gates, a BBQ lunch and a free style event in the afternoon. The kids all receive a prize for competing.

CHILL Jr Free-Ride Champs

A junior event for keen skiers and snowboarders who are competent riders in steep terrain and wanting to compete in a freeride big mountain event. The riders are judged on their ability to ski the terrain in a flowing, controlled and athletic style. Two events are proposed at two different ski areas.

CHILL Film Feast

2012 was the inaugural year for the CHILL Film Feast. We had 185 people watch a collection of shorts films and two feature snow films at the Dome in Hagley Park, Christchurch.

EventsWe have an extensive range of cool events available to sponsor and support throughout winter.

Gromfest,MtCheeseman.Photo:GeoffBrowne.

FREERIDECHILL JUN IOR

CHAMPS

We welcome expressions of interest for a series sponsorship partner keen to establish online branding exposure through an internationally recognised freeriding snow sports series.

We’re looking for a sponsor that complements Dynastar and is keen on connecting with the family ski market.

We welcome sponsors on-board who would like to be associated with the growth of freeriding in New Zealand.

We’d like to extend the Film Feast into more films in cool locations and we’re keen to talk with possible partners.