Techi2 tyconahemdabad ver1
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Transcript of Techi2 tyconahemdabad ver1
Demystifying Mobile Apps Ecosystem
Co Founder : Signals
Co Founder : Mobile Monday Delhi
Part of Team at Spice Labs, Monsoon Multimedia.
Ideation
What this talk is about ?
Techies To
Tycoon
• No Silver Bullet
• Hindsight Wisdom: This is What Worked for us
• My Views Not of My Company or Our Partners
IdeationHow to pick up the right idea to work upon ?
Pre requisite:
Team : Technology MUST be in-house . Never Outsource.Operating CASH for One Year
Live In Problem Space for few months.
A Case Study in Need Estimation
Need Estimation
Observation :News Volume = User Interest
Conclusion : Demand is universal. All User are App Savvy.
Observation :Nokia Rich Countries Search for Nokia App
Need Estimation
Other Technique:
Ask the OEM App Store Guys for Gap in Content.Google Predictive Search Suggestion.
BAR Test .( Difficult to do in Ahmedabad) Online Survey Geographic Clone & Platform Clone are good ideas.
Need Identified?
Test Assignment
Instagram For Windows Phone ?
Instapaper For Windows Phone ?
Flipboard For Windows Phone ?
Product ManagementHow to pick right feature & ship the damn thing .
Decision FrameworkYour Decision Framework don’t give you answer. It’s a forcing
function which put a process in place to think about product.
Qualities of Good Roadmap
Based On right mix of DATA & Believes. Cohesive with Team Skill and Resources.
Responsive to Market Dynamics. Clear about bets you are making.
NO Knee Jerk Reactions
© Kenton Kivestu
© Kenton Kivestu
What Customers are doing in
your product?
What Competition Is doing right ?
What Customers Are asking For ?
What you want to Build ?
And Why ?
© Kenton Kivestu
Case Study
Pinterest Vs Facebook Wall
There are no Right Answer in Product Management
Test Assignment
Should Facebook Introduce Dislike Button?
Discovery and DistributionBuild it and Will They Come ?
App Store Dynamics
In Plain English .
Case StudyFree Vs Paid App Featuring Priority
How Bloon Made it to Top5 ?
MonetizationThinking of Pricing Model and Price Point
Four Quadrant of PricingHow to Monetize Vs When to Monetize ?
Four Quadrant of PricingQuadrant 1 : Games, Studio /portfolio approach,
Four Quadrant of PricingQuadrant 2 : Platform and Advertisement
Four Quadrant of PricingQuadrant 3: Utility Quadrant
Four Quadrant of PricingQuadrant 4: Branding Quadrant
Lessons Which I Learned Hard Way
What We Believe at Signals
There is no substitute of having a good product.There is a fine line between perseverance and being stupid.
Learn from everyone but contextualize it for your product .Avoid cynics .Their Advise is actually their biography.
Between Culture and Competency . Culture always win.
Take Risk :Mediocrity kills you by thousand cuts .
Prashant Singh Co-Founder, Signals.Email :[email protected]: +91-9910270434Skype /Gtalk/Twitter: pacificleo
Feel Free to contact me at
Thanks .