Teaser Poster Analysis'

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This character is the main feature of the poster which suggests that he’s important within the film. His facial expression is serious and he appears to be a fantasy character as a result of his beard, giving an impression that it will be of the fantasy genre. This character is also featured in the main poster, suggesting he’s a main character. However, he is in the background and doesn’t have the same significance as he does in this poster. The man is wearing the same costume as the main poster, which also suggests olden age, fantasy genre and battle; as it did in the main poster. The weapon is more apparent in this poster than the main poster, suggesting it is related to this character. It gives the impression of battle and fantasy as well. Unlike the main poster, a star name has been used as a unique selling point. The title is also grey/silver (the same as the main poster) but is in a different font which looks more suited to the fantasy genre. I think it s better than the other. There is a website link which is a standard poster feature of a teaser poster. This gives the audience the opportunity to research the film. The background (cloudy) is different to the main poster (a planet). This poster suggests there will be darkness, however doesn’t give anything away about other planets. There is no hint of a villain in this poster, dissimilar to the main poster. The character could be considered a villain though as it isn’t clear what his role is. The overall colour scheme is very dull, also similar to the main poster. This doesn’t create excitement and thus suggests the target audience are of an older age. The bright hint of colour from the sparks is similar to the green glow of the main poster. It draws attention and interest. This poster is average in my opinion as I don’t think it’s particularly eye catching. To improve, I think there could be more This is a typical teaser poster that is primarily visual.

Transcript of Teaser Poster Analysis'

Page 1: Teaser Poster Analysis'

This character is the main feature of the poster which suggests that he’s important within the film. His facial expression is serious and he appears to be a fantasy character as a result of his beard, giving an impression that it will be of the fantasy genre.

This character is also featured in the main poster, suggesting he’s a main character. However, he is in the background and doesn’t have the same significance as he does in this poster.

The man is wearing the same costume as the main poster, which also suggests olden age, fantasy genre and battle; as it did in the main poster.

The weapon is more apparent in this poster than the main poster, suggesting it is related to this character. It gives the impression of battle and fantasy as well.

Unlike the main poster, a star name has been used as a unique selling point.

The title is also grey/silver (the same as the main poster) but is in a different font which looks more suited to the fantasy genre. I think it s better than the other.

There is a website link which is a standard poster feature of a teaser poster. This gives the audience the opportunity to research the film.

The background (cloudy) is different to the main poster (a planet). This poster suggests there will be darkness, however doesn’t give anything away about other planets.

There is no hint of a villain in this poster, dissimilar to the main poster. The character could be considered a villain though as it isn’t clear what his role is.

The overall colour scheme is very dull, also similar to the main poster. This doesn’t create excitement and thus suggests the target audience are of an older age.

The bright hint of colour from the sparks is similar to the green glow of the main poster. It draws attention and interest.

This poster is average in my opinion as I don’t think it’s particularly eye catching. To improve, I think there could be more colour.

This is a typical teaser poster that is primarily visual.

Page 2: Teaser Poster Analysis'

This poster is extremely simple, as is the main poster. However the main feature is the shoe whereas in the main poster, it is the actress.

There is very little depth in the background compared to the main poster. The colour blue is symbolic of Cinderella, however the audience would need a foreknowledge to realise this.

This poster is rare as it has no title, it relies solely on the audience knowing the story of Cinderella. However, this make it intriguing.

The lighter blue shine from above suggests that the shoe is important as it accentuates it. The fact it is also blue gives the impression that the colour is significant. As well as this, it is also the main colour of the film poster.

The glass slipper is the main feature of the poster, which suggests it’s significant. However, the audience would need a foreknowledge to understand. It also features in the main poster, again suggesting importance.

The Disney logo is a selling point as many people know of it. However it is rather small and in the corner, whereas it’s central in the main poster. This shows that all attention is intended to be on the slipper.

The font of ‘March’ is similar to that of Disney, this links poster features together. The gold colour suggests royalty and stands out against the dark background. The main poster also uses the same font for the date and logo.

There are no hints of darkness in this poster as there are in the main poster as a result of the cloudy background.

There’s no tagline or star names mentioned, the same as the main poster which could give a negative impression.

The shoe suggests the film will follow the traditional fairy story and hints the fairy tale genre.

The poster is typical of a teaser poster and is primarily visual, in fact there’s next to no writing.

In my opinion, I think this is a good poster despite it relying on foreknowledge. However, I prefer the main poster.

This poster suggests the intended audience is young people, particularly girls as it is bright and based on a fairytale.

Page 3: Teaser Poster Analysis'

Star names are used as a USP, the two names are also used in the main poster (along with another). The fact there’s another name on the main poster is typical as not much is given away in a teaser poster.

The tagline of this poster hints at the storyline. It is different to that of the main poster and doesn’t give as much information away.

The same image of the man is used on both posters. This suggests that he (and the other) are to be important within the film and are the main features of the movie.

The actual title is not apparent on this poster, only the word ‘neighbours’. This suggests the film will be about neighbours, however doesn’t suggest conflict like the main poster.

The same fence background is used in both posters. It has the same effect as it does on the main poster; showing the film will be about a neighbourhood.

The poster uses the directors as a selling point, as does the main poster. This suggests that they’re well known and also gives an idea of what the genre may be.

The bright red colour isn’t used on the main poster. This draws more attention as a teaser poster is supposed to do and the font looks almost like vandalism which suggests their may be conflict.

The same image of the man with the baby is used on this poster which suggests he’s also of high importance. The baby also suggests that the fact he is family orientated will be significant.

The woman not being included in this poster gives the impression that she is not a main character.

I think this poster communicates well with the audience as it gives a clear impression of what the film will be about. However, I think the main poster is far too similar to it.

The intended audience for this film appears to be teenagers and young adults as Zac Efron is well known within the age group. Also the poster lacks seriousness.

This poster is primarily visual as the men are the main focus.