Teapresentation Group 3 090427065649 Phpapp01

7/29/2019 Teapresentation Group 3 090427065649 Phpapp01

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Tea contains caffeine and fewer miligrams of caffeine per equal-sized cup thandoes coffee, but more than cocoa.

Tea contains small quantities of tannic compounds technically called polyphenols

(not tannic acid used in tanning leather), vitamin A, B2, C, D, K, and P, plus a

number of minerals in trace amounts and also aromatic oils

Tea plant (capable of growing naturally to almost 10 meters) is grown to a height

of about 1 meter

Herbal tea

Anise tea, Bissap, Catnip, Chamomile,

Chrysanthemum, Citrus, Echinacea,Essiac, Fennel, Ginger, Hibiscus,

Honeybush, Gentian, Horehound, Kava,

Labrador, Lapacho, Lemon, Licorice, Lime

blossom, Mate, Mint, Nettle, red Raspberry,

Rooibos, Rose hip, Sage, Sassafras,

Skullcap, Thyme, Tulsi, Valerian, Vetiver,

Wong Logat, Woodruff, Yarrow, Yuen Kut

Lam Kam Wo Tea from Hong Kong) and

Tan Ngan Lo Medicated Tea.

Black tea Green tea

CTC(cut, tear and curl)

Orthodox tea


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Picking only 2

leaves and a bud

Remove as much moisture as

possible from the Tea

Withering

Rolling

Oxidation

Drying

Plucking

Put leaf info roller

machines which

twist, turn & break it.

Leaf is oxidise by exposing it to

air in large tray till it eventually

turns Black

Leaf is exposed to hot

air from air blowers

1 2

3

4

5


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Before we proceed lets learn some thing interesting

about the history and origin of this wonderful herbcalled tea. Story of tea began in ancient China over

5,000 years ago. According to legend, the Shen

Nong, an early emperor was a skilled ruler, creative

scientist, and patron of the arts. His far-sighted edicts

required, among other things, that all drinking water

be boiled as a hygienic precaution. One summer day

while visiting a distant region of his realm, he and the

court stopped to rest. In accordance with his ruling,

the servants began to boil water for the court to drink.

Dried leaves from the near by bush fell into the boiling

water, and a brown liquid was infused into the water.

As a scientist, the Emperor was interested in the new

liquid, drank some, and found it very refreshing.

Therefore, according to legend, tea was created.

breaks down into three basic types: Black, Green,

and Oolong.


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Top Five Tea Producing Countries

Sri Lanka

9%

Kenya

10%

Indonesia

5%

China

21%

India

30%Others

25%

Top Five Tea Consuming Countries

India23%

China

16%Russia / CIS

6%U K

6%

Japan

5%

Others

44%

India is the largest tea producing and consuming country in the world.


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Assam valley and Cachar

region in Assam; parts if the

states of Tripura, Arunachal

Pradesh, Sikkim, Meghalaya,Mizoram, Nagaland, Manipur,

Orissa and Darjeeling,

Dooars, Terai regions of West

Bengal.

Kangra valley in Himachal

Pradesh, Dehradoon region

in Uttar Pradesh

The hilly regions and plains

(Annamalai) of Tamil Nadu,

parts of the states of Kerala

and Karnataka.


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Hindustan Lever Ltd.

Tata Tea Ltd.

Duncans Industries

Wagh Bakri Ltd.

Private Label

Goodricke Group Ltd. Golden Tips Tea Pvt.

Hasmukhrai & Co

Girnar Food &

Beverages P ltd

Sapat Packaging

Industries


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CTC i.e. cut tear and curl accounts for 82% of Tea market followed by TeaBags and specialty Tea. (Refer pie chart above for shares)

: Tata Tetley dominates the market with 56% market share rest is

contributed by Taj Mahal (25%) & Twinnings (11%).

: Parivar (60%) and Lipton (21%) are two key players in this

segment.

: FB Fresh & Pure is available in loose as well as packed form.


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West accounts to 30+ % of tea sales rest is

distributed between North & East markets.(These are according to the stores located in various

parts of the country)


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Pricing / per Kg Hindustan Lever Tata Tea Ltd.

Premium leaf tea market

(Rs 200-220/ kg)Taj Mahal, Yellow Label and

Green Label Tetley TemptationsPremium dust category

(Rs 180-200 per kg) Three Roses and Top Star Chakra GoldMedium leaf sector

(Rs 140-180 per kg Red Label and Taaza Tata Tea Premium

Medium dust category

(Rs 130-180 per kg) Taaza, SuperTata Tea Premium, Kanan

Devan and GeminiPopular or economy

category

(Rs 120-140 per kg) A-1 and Tiger Agni SholayEconomy dust teas

(Rs 120-130 per kg) A-1 and Ruby Agni and Leo


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Tata has come out with an CSR (corporate social

responsibility) in Jaaga Raho. Campaign.

Sania Mirza drives double digit growth of Tata Tea


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Questions :

1. Do you drink tea or Coffee ?2. Which type of tea do you drink ?

3. Do you take your tea with milk or lemon ?

4. Do you want that your tea must be branded or it being ofany normal brand ?

5. What would happen if you do not get the same brand oftea you are using ?

6. In day how many cups of tea do you drink ?

7. What makes you so desperate that you want that samebrand of tea ?

8. If you do not drink tea in morning, do you get a headacheor some kind of laziness ?

9. Do you think that black tea reduces the fatness of body ?

10. What do you prefer Cost price or Type of Brand ?


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Interview :Name Age Sex Brand Frequency Likingfortea?

Mihir Desai 27 M Girnar 3 times Provides freshness

Darshan Kulkarni 45 M Tata Tea 2 times Just to give myself

morning kick

Bhavin Pandey 21 M Taj Mahal 5 times Only because I have

habits to drink

Abdul Majid 43 M Girnar 2 times Makes you feelenergetic

Heena Shah 29 F Taj Mahal 3 times To start good morning

Rajesh Kale 18 M Red Label 2 times Only because I do not

like plain milk so I

prefer tea

Divesh Gandhi 49 M Girnar 4 times Habitual to drink

Monika Jain 16 F Red Label 1 time It is an antioxidant

Amisha Shah 26 F Sapat 2 times For freshness

Riddhi Karnik 21 F Wagh Bakri 2 times Childhood habit


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Some inferences:Mumbai Cutting Chai - Dunkins Vannilla Chai - Starbucks

Chai Tea Latte

Tea is sold mostly in packs of more than 250 Grams.

It is consumed throughout the year with marginal increase in

consumption in the month ofDec Jan possibly due to winters setting in during this time of

the year.

Tea is bought on weekends or mid week (Wednesday).


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Tea A Healthy Drink

Tea is an important part of the daily routine of everygenuine from celebrity to low class labor every oneneed it at least once in a day

Rush to chai tapari (tea stall) to have cutting with unfold

collars and water before the first sip. (Mumbai istyle)


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Dilmah

Godrej

Terai TeaJay Shree Tea

Duncans

New Entrants :

0.099977439

0.137723286

0.226166834

0.200676319

0.144040495

0.191415627

0

0.05

0.1

0.15

0.2

0.25

12-14 years 15-19 years 20-29 years 30-39 years 40-49 years 50 years+

Brands

Spends(000

s)

BROOKE BOND 385456.4494

TATA TEA 114403.4943

WAGH BAKRI 63488.19456

MOHANI 50822.12267

GIRNAR 41451.09921

502 PATAKA TEA 18092.65948

PATAKA TEA RANGE 14267.99687

SAPAT TEA 12292.55965

SOCIETY 11440.80874

MARVEL 9127.007034

If you ever had the misconception that India leads in per capita tea consumption, think again. India falls

behind many nations, including its immediate neighbors like Pakistan and Bangladesh in gulping the

ubiquitous concoction of chai. According to the latest survey done by Org-Marg for the Tea Board, the per

capita consumption of tea is put at 0.8 kg, which is far below the record of the UK, with 2.5 kg and Ireland

with 1.5 kg. Tea Board sources point out that Pakistan (0.95 kg) Bangladesh and Sri Lanka (1.2 kg) are

above the Indian per capita consumption. x

Teapresentation Group 3 090427065649 Phpapp01

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