Powerful TechnologyPowerful Technology ●● Proven SystemsProven Systems ●● Successful ResultsSuccessful Results

9 0 4 . 6 3 7 . 0 2 8 5 * T e a m K n a p p . c o m

Sel lersagenda

I am looking forward to the opportunity to meet you and learn more aboutyour goals. It is my job to educate you about the market and help you toestablish a competitive position that will create a favorable response fromtoday’s buyers.

Please know that my mission is to get you where you want to go on time!This booklet is for your review. I will pick it up when we meet. It has somedisclosure forms that you can review and fill out along with informationabout me and our service. This prelisting presentation is designed to helpyou better understand me, Team Knapp, my company and the process ofmarketing and selling your home. Reviewing this information, in advance,will help you to know what questions to ask and what needs to be clarifiedwhen I arrive.

Our appointment should be about 1 hour, during which time we shouldaccomplish the following:

Tour your home to discover the most marketable features

Review your needs, goals and any concerns you may have

Discuss current market conditions and how they may affect you

Answer any questions you have about hiring me to represent you in thesale of your home

If this time frame does not work for you, or if you have other thoughts onthe agenda, please let me know so that I may customize this appointmentto meet your needs...

Born and raised in the Midwest (Danville, Illinois) I learned hard work at a young age. Being theoldest of 6 children learning to be responsible was not an option. At the same time growing up in a smalltown my memories are grand. Great friends and great times. When I moved to Upstate NY I met myhusband of 20 years working for Delco. We both worked there until it was time for Tom to retire and herewe are, sunny Florida!

With the help of a team I have built a remarkable referral base and created innovative outreachprograms in the community that encourage a symbiotic relationship between the real estate communityand the neighborhoods they serve. These efforts have helped land the team in the top ten REALTORS inJacksonville year after year.

From the very first year I was blessed to be a top producer . What did I learn? That old fashionedhard work, networking with fellow professionals and most importantly - remembering that if mycustomers had a remarkable experience they would refer me to friends and family is what makes a realestate professional successful.

Welcome to the wonderful world of real estate!

This is a very exciting time and we want you to feel comfortable and knowledgeablethroughout the entire process.

I will listen to your needs, keep you informed, help you through the negotiation process, andensure you achieve the most marketable price for your home. I welcome you to communicateyour feelings to me. After closing I will still be there to assist you if needed.

Thank you for choosing Team Knapp to help you with one of yourmost valuable assets! We hope you will be so pleased with theexperience that you will want to refer us to your friends andfamily!

Kim KnappCEO/Realtor

Kim@TeamKnapp.com904.334.7425

About Kim...

• We will hold your interest paramount at all times and pledge honesty and truthfulness in alldealings.

• The service you receive from me will be caring, compassionate and timely. We will listen toyour needs and concerns and will treat them as if they were my own.

• We will provide advice and counsel regarding your sale, including information and input aboutprice and suggestions to enhance salability.

• We will be positive and enthusiastic about your property and promote it vigorouslythroughout our personal networking sources as well as within all other marketing avenues.

• We will keep you informed on a weekly basis and will provide you with updates of currentmarket activities that affect your property, reports on other agent showings, and the status ofour marketing efforts.

• We will answer your phone calls the same day, assist in finding answers to your questions,and find solutions for you.

• We will advise you and then negotiate on your behalf with potential buyers to secure the bestprice.

• We will follow through from now until closing---and beyond; we will be with you every stepof the way in this process. If there is an issue with any aspect of the transaction before orafter the closing, we will do all in our power to assist you in finding a solution.

• You have our promise that your real estate experience with Team Knapp will be as seamlessas possible. We will follow up and do all we say we will do, that is why we put it in writing!

As you know, many Real Estate agents are unwilling to offer this level of service. We choose toperform this way because we truly believe that when someone receives this type of personal servicethey feel compelled to refer the people they care about to such a professional.

I am that professional, and I want to be your REALTOR---for life.

We believe our success depends on your success.

When you win, we win.

Our Commitment to You

Less than 4% of all Real Estate Agents worldwide are CRS designated

Kim Knapp, REALTOR®, CRS904.334.7425

Kim@TeamKnapp.cpm

On-Line Market ing

On-Line Market ing

The Best Market ing Tool for Yourhome is the Internet

*88% of buyers begin their home

search On-l ine .

*91% of those buyers use a Realtor®

to complete their home purchase as do

*70% of non- internet users .*According to a study published in November 2011 by the National Association of Realtors® Profile of Home Buyers and Sellers

Your Homes First Showing i s Onl ine

The Leaders in Mobile Coverage

50% of all Real Estate Searches aredone on a Mobile Device

IPad IPhone Smartphone Blackberry

The first national real estate brand to customize our site forsmartphone screens such as the Blackberry, Android andiPhone allowing search for home values.

The first to have listings on GPS.

Offers iPhone and Android apps that use GPS technology tosearch for recently sold homes and homes for sale in their areaor users can initiate a search.

A listing distribution strategy:

We’ve got that Covered!

The Leaders in Mobile Coverage

Internet Dist r ibut ion

Work with us and we wi l l have your propertyplaced on dozens of real estate search s i tes .

Internet Dist r ibut ion

Internet Market ing

Internet Market ing

Internet Market ing

Internet Market ing

Trulia.com has more than 23 million visitors to their site every month.Of those 42% are prequalified for a mortgage—that means buyers!

Internet Market ing

Approximately 9 millionpeople zoom to ZILLOW eachmonth!

7 Million people visit YahooReal Estate, which is now fed byZillow!

Marketing for your home onthese sites includes:

Multiple photos

Creative home description

Pricing information

Open House details

Premier Placement on Both SitesAs a Premier Agent, Team Knapp’s Featured Listings are moved to the top of

search results. On average, Featured Listings generate 3x more traffic from Buyers!

Over 30 million visits in 2012Average visitor spends more

than 9 minutes on the site

Internet Market ing

The Power of Our BrandThe Power of Our BrandThe Power of Our Brand

Internet Market ing

Coldwell Banker On Location is the dedicatedColdwell Banker On Location is the dedicatedvideo real estate channel onvideo real estate channel on YouTubeYouTube..

Video topics include andVideo topics include andVideo topics include andcan be found atcan be found atcan be found at

youtube.com/teamknapp.youtube.com/teamknapp.youtube.com/teamknapp.Agent videos, OfficeAgent videos, OfficeAgent videos, Office

videos, Property videos,videos, Property videos,videos, Property videos,Community videos, &Community videos, &Community videos, &

Property Preview videos.Property Preview videos.Property Preview videos.

Internet Market ing

Referral Network

$95 million in relocationsales in 2011!

Coldwell Banker Vanguard Realty is affiliated withthe market leader in Relocation Services, Cartus®.That means we have the ability to bring buyersfrom all over the globe right to your door.

Connecting You ToConnecting You ToThe World Of BuyersThe World Of Buyers

Up-to -Date Market Data

We provide Sellerswith an Enhanced Listingbook account

Virtual Tours

Buyers love pictures and Relocating buyers,really love pictures! Since the first ’showing’ is

on-line, we provide plenty for them to see!

The web is now by far the most important advertising medium for RealEstate and that’s becoming more true everyday. Team Knapp will help

you stay ahead of this trend by creating outstanding virtual tours .Putting your property in front of more online buyers.

Print Market ing

We create brochures forinside the home to give

visitors even moreinformation about the

property and area!

Hyperlocal Market ing

Part 1

Part 2Part 3

Announce Your L ist ing

...and we share with ours!

Webpages with media rich content, notjust e-flyers or postcards!

Showing Feedback

Weekly & Monthly Feedback

Weekly Trulia Report

Listingbook Reports Daily

Feedback Follow-up completeddaily and emailed to you weekly!

Five Cr i t ical Elements of a Sale

This is the number one factor in the sale of your home. Our sales andmarketing program provides exposure to a large segment of potentialbuyers. The actual market value is then determined by what a buyer iswilling to pay.

The second most important factor in the buyer’s mind is location. Theproximity to area amenities and schools is typically a concern. In addi-tion, street traffic, proximity to expressways and public transportationare considerations.

Buyers look at the structural and mechanical integrity as well as theupkeep and cosmetic appeal of a property. Neutral décor, includingfloor and wall covering, appliances and fixtures, offer the broadestappeal to potential buyers.

Interest rates, competition from other properties, the economy andconsumer confidence all influence the sale of your home. Each of thesefactors is beyond our control, so we must respond to these conditionswith the appropriate marketing and price considerations.

The terms of a sale can make or break the contract. House sale contin-gencies, closing dates, and exclusions of accessories or fixtures shouldalways be handled clearly up front in order to avoid any confusion thatcould affect the sale.

Pric ing Your Home

FACTORS THAT DON’T AFFECTTHE VALUE OF YOUR PROPERTY

More on Pric ing It Right

There is a lot to consider when pricing your home...There is a lot to consider when pricing your home...There is a lot to consider when pricing your home...

I Will Help You Position Your Home Effectively

Price is a RANGEDon’t believe anyone who has the RIGHT PRICEThe objective is to get to the top of the RANGE

The Price i s… Not Up to You

Positioning Your Home Successfully Requires aProven Strategy.

About Pr ice

Get Ready to Show. . .

INSIDE

Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniturerestricted to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer mentally “move in”with their own things.

Rearrange or remove some of the furniture in your home, if necessary. Many times home owners have too muchfurniture in a room. When it comes to selling your home, thin out overcrowded rooms to make the rooms appearlarger.

Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away!Clear refrigerator of messages, magnets, pictures, etc.

In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keeponly the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels inone or two colors only.

Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary.

Review the house interior, room by room, and”

1. Paint any room needing paint.

2. Clean carpet and draperies that need it.

3. Clean windows.

If you need room to store extra possessions use the garage or rent a storage unit.

Leave on certain lights during the day (your agent will show you which ones). During showings turn on ALL lightsand lamps.

Before you show your home to any potential buyer be sure to gothrough your entire house with your agent to finish the staging process.Meanwhile, here are some quick tips to help you start. Follow thesegeneral tips and your home will look better than the completion. StagedHomes sell faster and /or for more money!

Get Ready to Go. . .

OUTSIDE

Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials,etc., to the garage or, if applicable, take them to the dump.

Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned.

Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blockingwindows: “You can’t sell a house if you can’t see it.”

Remove any dead plants, weed all planting areas and put down fresh mulching material.

Keep your lawn freshly cut, edged and fertilized during the growing season.

Clear patios or decks of all small items, such as little planters, flower pots, charcoal, barbeques, toys, etc.

Check the condition of the paint on your home, especially the trim and the front door. The first impression, or “curbappeal” is very important.

IN GENERAL

Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise willhelp you see what needs to be done. Any time and money invested on these items will usually bring you the return ofmore money and a quicker sale.

The Road to Get t ing Your Home on the Market

Step1:HomeStagingFirstImpressionsareeverythingandyouonlygetonechancetomakeagoodone!Haveyouno-ticedthatbrandnewhomesseemtosellnomatterthemarket?That'sbecausebuilderscreatebeautifulmodelhomeswithstrongvisualandemotionalappeal.Buyersaredrawntothesefresh,well-decoratedandwell-maintainedhomes. Thegoalistopresentyourhomeatitsverybestinordertosellquicklyandforthehighestprice.(SeetheGuidetoHomeStagingformoreinformation)Step2:SchedulePhotography -linesophotographsmeanevery-thing! TheNationalAssociationofRealtorsstatedina2010studythat84%ofhomebuyerssaid thatphotosanddetailedpropertydescriptionsarethemostimportantfeaturewhensearchingforhomeson-line.Everydaybuyersmakedecisionsaboutwhichhomestoseeand-whichtoskip–Ifyoucan’tgettheminthehousethenyoucan’tsellthehouse…Inthiscase,picturesareworthalotmorethanathou-sandwords–(thinkdollars!)Step4:ResearchCovenants&Restrictions

Step5:CoordinateShowingInstructions

Step6:TestKeyonDoorandPlaceLockbox

Step7:PlaceSigninYard

Step8:EnterListingintoMultipleListingsSystem(MLS)a. -tagforaddressmappingb.c. Createdescriptionthatsellsd.e.f. Uploaddocuments–HOADisclosure,Survey,Floorplan,SellersDisclosure,Covenants&Re-strictions,SpecialFeaturesSheet(ifneeded)Step9:EditandUploadProfessionalPhotos

Step10:SyndicateListingtoOver500Websites

Foreclosure and Short Sale Process

Our Service Speaks For It se lf

Performance, Pride, and Professionalism are only a few of the words that describe Team Knapp. My family and I have moved

eam

Knapp. Her team of Sara, Katrina, and Judy form a coalition that performs at the highest of levels day-in and day-out. Their

phone lines, email accounts, and persons are open 24 hours a day. Team Knapp met and exceeded my expectations from the

nothing but become better each customer at a time. Reason being, they care about you and your family. Yes, this is a business

but Team Knapp is much more, in my opinion. I felt like a son, brother, and friend the past two months because Kim has built

her business on a foundation of caring about the client. Thank you Team Knapp... my family is safe and sound because of your

hard work and dedication. With much respect ~ The York Family

Kim Knapp is the best agent I have ever known. She is honest, dependable, and works harderthan any realtor I have ever met. I will be using Kim again in the future to buy and sell. I wouldgive her 10 stars if I could! ~ Dr. Stephanie Mapp & Dr Gary Scarlett

My husband and I will always be grateful to Kim Knapp and her team. Extremely

professional, knowledgeable kind and understanding at the same time. Never have

we been in such capable hands. ~ Pam & Jim Rowe

We just want to thank Kim and her staff for all their help throughout. We felt they treatedus as more than customers and that they truly cared about us as friends. Thank you somuch. ~ David & Sally Clark

And Then Some. . .

Team Knapp was so helpful in making sure everything was taken care of, and

Kim is always great, we have continued to work with her whenever we needed an

agent, let it be a testimony to her dedication that our house sold in 11 days! And even

after our move she continued to follow up with us, and take care of things, it’s an

ongoing relationship. She’s not just an agent she’s a friend.” ~ Paul & Kristti

Cari and Team Knapp are the best. They have been more than realtors.

They have always put our interest and needs above their own and are

more than what we could ever have expected. We recommend them as

often as the opportunity presents itself.” ~ Tom and Janet

Laci went above and beyond what was expected of her. She is very honest and easy to work withand we feel very for tunate to have met her. Laci truly listens and works with your needs and is veryconscious of your time. She was extremely patient with us and we couldn’t be happier with the serviceshe provided! ~ Carlos and Felicia Garcia

We were amazed at the thoroughness of the process because of the experience of oursales associate. Many things we would not have thought about were discussed. Themain result is what speaks the loudest... We listed, negotiated, and closed within 2 1/2weeks! We have another home that we will be selling within the next few months. Noquestion about who will be our realtor. ~ George & Nell Nightingale

Creating Customers For Life

Our business at Team Knapp is built on creatingone satisfied customer at a time & being yourrealtor for Life!Our goal is that after the transaction you will be sopleased with our service you will feel confidentreferring us to family and friends.

Let’s Get Started!

So You Can ~ Start Packing!

3168 Hwy. 17 S., Suite AFleming Island, FL 32003

904.334.7425TeamKnapp.com