Your Blog, Your Brand - WordCamp Sydney Presentation - Kate Carruthers
TBU - Caliberi: Blog to Brand
-
Upload
caliberi -
Category
Technology
-
view
569 -
download
0
description
Transcript of TBU - Caliberi: Blog to Brand
![Page 1: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/1.jpg)
From Blog to Brand
Ross BurnsContent Manager
![Page 2: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/2.jpg)
O wad some Power the giftie gie us
To see oursels as ithers see us!
“
”
![Page 3: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/3.jpg)
![Page 4: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/4.jpg)
“O would some Power the gift to give us
To see ourselves as others see us!
It would from many a blunder free us,
And foolish notion.”
![Page 5: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/5.jpg)
Why is this so important and what does it have to do
with travel blogging?
![Page 6: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/6.jpg)
![Page 7: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/7.jpg)
Every minute:
• 347 New WordPress blog posts are published
• 3,125 Flickr images are uploaded
• 48 hours’ worth of YouTube footage is uploaded
![Page 8: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/8.jpg)
By the end of our hour together:
20,000+ new WordPress blog posts will have been published.
And that is just WordPress.
![Page 9: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/9.jpg)
The good news is
You already have your brand
You already have your niche
You just need to emphasise it at every opportunity so that you stand out.
![Page 10: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/10.jpg)
Authoritative
Informative
Fresh
Engaging (and engaged)
A successful blog is
![Page 11: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/11.jpg)
Google+ is becoming important and is your friend
Authoritative
• Use rel=“author” tags
• Fill out your profile in full
• Use a profile image consistent with your other social channels that will show up on SERPs
![Page 12: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/12.jpg)
Facebook Graph Search is coming soon
Authoritative
![Page 13: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/13.jpg)
Authoritative
• Complete your Facebook profile with as much information as possible
The more you have in there, the more people will come across you
![Page 14: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/14.jpg)
Make your brand voice consistent
Authoritative
• Tone of voice
• Spelling
• Pay particular attention if accepting guest posts
![Page 15: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/15.jpg)
Authoritative
Informative
Fresh
Engaging (and engaged)
A successful blog is
![Page 16: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/16.jpg)
Solve people’s problems
Informative
• Know what people are searching your site for
• Use your blog to help answer these common queries and as inspiration for posts
pubs rotterdam
![Page 17: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/17.jpg)
Curate your knowledge to provide guidance
Informative
• If you’ve already done something, compile the resources
• “How to” posts are incredibly popular
• Become an authority not just an inspiration
![Page 18: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/18.jpg)
If you help people, they will come back, boosting your figures
Informative
Useful posts will be
• Bookmarked
• Re-visited
• Shared
![Page 19: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/19.jpg)
Authoritative
Informative
Fresh
Engaging (and engaged)
A successful blog is
![Page 20: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/20.jpg)
Fresh
Use an editorial calendar
![Page 21: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/21.jpg)
Fresh
Stick to deadlines
• Deadlines keep you disciplined
• Offline publishing governed by deadlines – online publishing should be no different
![Page 22: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/22.jpg)
Fresh
Automate on social channels
• Buffer
• Hootsuite
![Page 23: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/23.jpg)
Fresh
Recycle/reuse/repackage
• You already have a wealth of information and resources (photos, etc)
• Don’t be afraid to reuse this in a different format as an easy way of keeping your blog fresh
![Page 24: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/24.jpg)
Fresh
Adopt the 80/20 rule
Doing what you always do
Trying something new
![Page 25: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/25.jpg)
Fresh
• Before and After image sliders require little code and lend themselves to travel photography
![Page 26: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/26.jpg)
Fresh
• Interactive timelines offer a more interesting way of showing details of a trip or a location – can also be used to repackage existing content
![Page 27: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/27.jpg)
Fresh
• Polls can be an interesting way of engaging your readers and the results offer material you can build on and publicise
![Page 28: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/28.jpg)
Fresh
• Building a Google map is quick, straightforward and a good resource
![Page 29: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/29.jpg)
Fresh
• Video is easier than ever to shoot and upload
• YouTube is the second largest search engine on the internet
![Page 30: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/30.jpg)
Authoritative
Informative
Fresh
Engaging (and engaged)
A successful blog is
![Page 31: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/31.jpg)
Engaging (and engaged)
Be socially active (offline & online)
![Page 32: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/32.jpg)
Engaging (and engaged)
Know what’s going on in your sphere
![Page 33: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/33.jpg)
Engaging (and engaged)
Know what people are looking for
• Google AdWords is quite addictive and strangely fun to play with
![Page 34: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/34.jpg)
Authoritative
Informative
Fresh
Engaging
A successful blog is
![Page 35: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/35.jpg)
How many hours of YouTube video is
uploaded every minute?
Have you been listening?
Yes, 48. Have a stag!
![Page 36: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/36.jpg)
Introduction
• To A Louse (read by Robert Caryle)
• That scary infographic
Authoritative
• How to use Google+ author tags• Facebook Graph Search
Engaged (and engaging)
• Trendsmap• Google AdWords
Fresh
• Buffer• Hootsuite• Simple image slider• Interactive timelines• Polling plugin• Google Maps• Vine (iOS app)• Tout (iOS & Android app)• YouTube (you probably know wh
ere this one is!)
Essential
• The Caliber Blog
Those resources
Let me know how you get on: [email protected] / @caliberi
![Page 37: TBU - Caliberi: Blog to Brand](https://reader038.fdocuments.in/reader038/viewer/2022102922/546f6e01af7959ce0c8b459c/html5/thumbnails/37.jpg)