Enhance Your Personal Brand With A Blog
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Easy steps to enhancing your personal brand with a blog.Return to Work CenterApril 14, 2010
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Today’s agenda
For beginners and neophytes More ‘how-to’ than ‘what-to’ Why blog? Relation to personal branding Where to start/models of blogging Cool things you can do Getting started Refining and enhancing
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Why blog?
“A blog can lead to bigger and better things.”
--Personal branding guru Dan Schawbel,
personalbranding.com
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Why blog?
Key component of your personal brand Establish credibility
Maximize SEO
Hone writing and expertise
Update LinkedIn, Facebook, Twitter
Reinforce your website OR
Serve as your website
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Personal branding across platforms Establish your full name,
consistently LinkedIn profile Twitter name Facebook
Purchase domain name Multiple email addresses Your blog and/or website
Make it look right!
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Where to start blogging?
Blogger.com Part of Google, free
Relatively easy to use, many options
Typically ‘blogname.blogspot.com’
TypePad.com Also free (paid options)
Many templates
Good reputation among blogging community
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Where to start blogging?
WordPress More like TypePad than like Blogger
Free and paid options
Highly customizable
Easy to use (in 5 minutes!)
Clean, elegant look and feel
Growing use for both blogs and web pages
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://alis-space.blogspot.com
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://wmubhelpdesk.blogspot.com
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://www.futilitycloset.com
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://us29blog.wordpress.com
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://bit.ly/clevesblog
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://clevecallison.com
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Three models of blogging with WordPress
1) Install WordPress.org Content Management System (CMS) on your own web hosted space
2) Publish as ‘yourname.wordpress.com’
3) Publish as ‘yourname.com’
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
WordPress.org CMS on your space
Domain and web space
Most flexibility and control
Strong personal brand
Cost is reasonable ($50-100 per year)
Greatest refinement of look and feel
Requires some knowledge of HTMLand/or SQL and PHP, at least for now
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Arthur C. Clarke
“Any smoothly functioning technology will have the appearance of magic.”
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
5 cool things you can do with a WordPress blog (automatically) New content on your LinkedIn
profile
Tweet
Update your Facebook status
Maximize SEO For Google, Yahoo and Bing
Post from your cell phone
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
‘yourname.wordpress.com’
Most common
FREE!
Easy to use
Good technical support online
Starts in 5 minutes
Little or no HTML required
Partial personal branding
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Publish blog as ‘yourname.com’
Strong personal brand
Minimal technical requirements(same as ‘yourname.wordpress.com’)
Low cost (c. $50-$100 annually)
Can be made to integrate with your website
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Starting your WordPress blog
••••••••
X
johnsmith
••••••••
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Choosing a look (Theme)
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Navigating the Dashboard
data: posts, pages
data: views
options
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Shaping display contents with Widgets
select
available widgets
drag to sidebar
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Creating and editing Posts
put your post title here
put your post content here
preview
categories
write a brief excerpt here
Twitter and Facebook
publish
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Pages
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Pages
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Creating and editing Pages
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Creating and editing Pages
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Publish blog as ‘yourname.com’ 1) Buy domain name through
WordPress Least complicated
Least expensive (c. $15/year)
Some restrictions (e.g. no Google ads)
2) Use one from another ISP Publish your blog to the domain (or sub-
domain)
Change ISP settings to allow this
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Profile photo
Comments -- allow/ moderated?
Jump posts, or full? PermaLink to full post
Private or public?
Allow search engines?
Other items
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Using your blog as your web site
“Not every website is a blog.
But every blog is a website.”
Easy to update without HTML
Multiple contributors if desired
Automatically creates an archive
Archive is searchable
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Using your blog as your web site
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Using your blog as your web site
Modify blog so structure is minimal Look at entries per page
Modify navigation and other elements
Make a static page the home page Blog can still be one of the alternate pages
Requires careful construction of widgets
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Changing your home page
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Automatic publishing on LinkedIn
excerptmost recent post
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Search Engine Optimization
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Goodbye.
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Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Cleve’s contact info
LinkedIn: linkedin.com/in/clevecallison
Twitter: clevecallison
Blog: bit.ly/clevesblog