TATHAASTU SYSTEMS AND SERVICES LTD.

MARKETING STRATEGY REPORT

-Priyanka Manchanda

KEY AREAS: Developing

Leadership

Provide social

service

Promote Education and Jobs

Promote Tourism

Digital MarketingDigital Marketing

Search Engine Optimization

Search Engine Marketing

Google Display Network

Social Media

Search Engine Marketing:  Its a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings.

Tathaastu Systems and Services Ltd. Can use SEM strategy to gain visibility on search engines like google,bing etc.It can also provide advertising of famous brands on their website for monetary returns or buddy marketing where the same brands will publish its advertising on their website

Strategy

Phase 1

Phase 2

Phase 3

Display Network

Social Media App/GameCampaign

Display Network:The first step to successful marketing online is an official website or a blog or a combination of both.

Tathaasthu’s website www.tathaastuglobal.com is a convenient way of referring to the services provided by it for the people, even if they don't sell anything online directly, the website provides the basic vision,mision of the company and what all activities they are conducting.

They should also maintain a blog stating about their ongoing activities like their rural programmes and adventure camps to share the experiences of people and attract the youth.

Social Media:SOCIAL MEDIA:

The social media platforms Tathaastu can use are-

Facebook

Youtube

Twitter LinkedIn

LinkedIn

Reddit

CAMPAIGN

Ad Concept (TV)

Posters / Hoardings

Viral Marketing

Promotional event

Viral Marketing1.Share Video: Viral marketing technique can be used by TSS ltd by taking a team of doctors and youngters to a rural area(infected region),setting up medical camps and recording videos of how the children and their parents feel about the medical benefits provided to them.Making such videos go viral on facebook and mails and creating a buzz about our services.

2.Tweet about tours: Awareness about the tours and adventure camps can be created on facebook and twitter.Discounts can be provided to the first 20-30 people who re-tweet the promotion about the tour.Thus creating a bizz about our event and making it go viral

Promotional Events:Medical Camps in rural areas: Medical benefits cab be

provided to the poor people and disaster struck regions.Adventure Camps(Goa and Rishikesh): Apart from

Goa and Rishikesh,new locations can also be discovered to conduct tours and adventure camps and attract the youth

Global Leadership Programs and seminars: Eminent personalities can be called upon to conduct seminars and inspire the youth to achieve what they desire&enhance their leadership skills.

College Fests: Banners and hoardings of Tathaastu can be put up during the college events by the college representatives and they can promote about the company and being a socially responsible citizen to students.

Online Engagement

Online Registeration for Internship

Gamification-Online games people and application for mobiles can be created on the website to retain the attension of people

Youth Connect Program:They can join hands with TedX and other youth oriented programs and post the videos on their website

Brand EvolutionGuidelines & toolkits should be released

Conference launches, global education, templates & role modeling should be

provided

Website launched should be in conjunction with brand

overhaul