Digital Media Proposal: Target

By: Elissa Budziszewski

Overview:

Statistics:• 2nd largest discount retailer in the U.S. • #30 in the Fortune 500 • 1,750 Locations as of January 2011• Revenue of $67. 390 Billion

1962

Challenges:

BECOMING THE TOPDISCOUNT RETAILER IN

THE U.S.

CURRENTLY DO NOT HAVE STORES

OUTSIDE THE U.S. OR IN ALASKA, HAWAII

AND VERMONT.

Target Audience:

Why this age group?20-30 Year Olds

Social Media Currently in Use:

Not frequently advertised, page offers ways to integrate their products in your life.

Tweets apologizing to disgruntled customers and tweets about summer products

Videos with Target commercialsOffers check-ins but no perks

What do 20 and 30 Something's Love?

CELEBRITIES

Suggested Social Media Upgrad:Focusing on Celebrities

Advertise clothing designers, musical artists and home goods sold at Target

Tweet about upcoming sales and celebrities spotted with target products

Videos of new seasons fashions and celebs using target products

Offer deals and discounts for check-insGet popular blogger to talk about how great

Target products are

Google Adwords:

Keywords:“Bargain Shopping”“Trendy inexpensive

clothing”“Great Deals”“Discount shopping”Increase Brand

Awareness and Page Views

Budget:$50,000$10,000

$10,000

$5,000

$15,000

$6,000

$4,000

Timeline:Span: 1 Year Update Multiple

times a day.Add new videos

once a week.New deals and

discounts monthly.Check progress of

weekly and change if not successful.

Measuring Success: