Target Audience Research Objective I.pptx

8/14/2019 Target Audience Research Objective I.pptx

1/24

Target Audience Research

Objective I

Created by: Jordan Crichlow

Subject: Media

Class: 12A/Me1

Teacher: Mr Becker


2/24

Distribution


3/24

Who distributes social realism films?

IFC Films

Icon Film Distribution

ThinkFilm

United Artists

Anglo-Amalgamated

Optimum Releasing

Pathe Pictures International

Continental

Bryanston Films

Northern Arts Entertainment

Skouras Films
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2OScyO0nlYY9jM&tbnid=K4EpehroTEZVVM:&ved=0CAUQjRw&url=http://www.pictureville.net/2013/09/icon-will-return-to-uk-film-distribution.html&ei=mciDUsSWH5Py7Aaf6oDoDg&bvm=bv.56343320,d.ZGU&psig=AFQjCNHtTPsX_m6Ycs6efZUzzRcVH7xrpw&ust=1384454677748591http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2OScyO0nlYY9jM&tbnid=K4EpehroTEZVVM:&ved=0CAUQjRw&url=http://www.pictureville.net/2013/09/icon-will-return-to-uk-film-distribution.html&ei=mciDUsSWH5Py7Aaf6oDoDg&bvm=bv.56343320,d.ZGU&psig=AFQjCNHtTPsX_m6Ycs6efZUzzRcVH7xrpw&ust=1384454677748591http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2OScyO0nlYY9jM&tbnid=K4EpehroTEZVVM:&ved=0CAUQjRw&url=http://www.pictureville.net/2013/09/icon-will-return-to-uk-film-distribution.html&ei=mciDUsSWH5Py7Aaf6oDoDg&bvm=bv.56343320,d.ZGU&psig=AFQjCNHtTPsX_m6Ycs6efZUzzRcVH7xrpw&ust=1384454677748591http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2OScyO0nlYY9jM&tbnid=K4EpehroTEZVVM:&ved=0CAUQjRw&url=http://www.pictureville.net/2013/09/icon-will-return-to-uk-film-distribution.html&ei=mciDUsSWH5Py7Aaf6oDoDg&bvm=bv.56343320,d.ZGU&psig=AFQjCNHtTPsX_m6Ycs6efZUzzRcVH7xrpw&ust=1384454677748591


4/24

Distribution Channels

These are just some of the examples of

distribution channels, and some of the films

they have distributed. These are the main film

distribution channels.

BBC

ITV

Made in Britain

Channel Four Films

My Name is Joe
http://en.wikipedia.org/wiki/File:Film4.svg


5/24

Overview

The style of the promotion and publicity of the

film tells us about its main target audience.

Usually, these films are made to target a

specific age group, but occasionally, there will

be films which are targeted at numerous

audiences.
http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=wQ3gAt8jsQVOKM&tbnid=BelSg8OrRdnQGM:&ved=0CAgQjRwwAA&url=http://a1churchbuckden.wordpress.com/about/&ei=W_SDUqXcEKOR7Abu1oCwBw&psig=AFQjCNGFkfKIcsiCTBTm8FxnI3a_5MaRTA&ust=1384465883371982http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=wQ3gAt8jsQVOKM&tbnid=BelSg8OrRdnQGM:&ved=0CAgQjRwwAA&url=http://a1churchbuckden.wordpress.com/about/&ei=W_SDUqXcEKOR7Abu1oCwBw&psig=AFQjCNGFkfKIcsiCTBTm8FxnI3a_5MaRTA&ust=1384465883371982


6/24

Types of target audiences

Age groups Young Children

Teenagers

Adults

Elderly people

Gender groups Male

Female

Genre groups Comedy Horror

Action

and many more.


7/24

Promotion and Publicity

Promotion is an important part of the film

release, as it involves high financial risk, as

film studios will invest in expensive marketing

to maximize revenue in the release cycle.

Publicity is usually handled by the distributor

and exhibitors.
http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=opDe8KEX6R41aM&tbnid=vcv0rdb34YN_EM:&ved=0CAgQjRwwAA&url=http://www.bishopfm.com/2011/01/one-step-closer-to-a-new-cinema-in-bishop-auckland/&ei=9viDUr-qLsmr7Abx8YBg&psig=AFQjCNEWfnntHzuKo_Soxe7QzgTjCF4mVg&ust=1384467062908802


8/24

Example

In a poster of the film Transformers, Dark of theMoon, it shows a huge robot standing in front ofburning buildings, with two people standing in frontof the robot, looking up at the sky in dismay andwonder, with a number of spaceships in the sky. Thewords Earths Last Stand are printed on the poster.

It is clear from this poster, and the many details on it,that this film is targeted at a young male audience,aged between perhaps 7-18, as this type of genre isdirected at this particular group, who enjoy action andthrill.


9/24


10/24

Other Format Examples

A4 Magazine Page

A5 Magazine

Billboards (size) Bus advertising

NEW MOVIE

COME AND SEE

NOW!


11/24

Theatres

Trailers a preview of the movie, which tells the story in a highly

condensed fashion.

Film posters

Slideshows Trivia

Stills

Trivia games

Standees freestanding paperboard life-size images of figures from

the film.


12/24

Television and Radio

Commercials

Product placement

Extended placement (chat/talk shows) Advance trailers

Longer previews
http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=T5kUn8OYGQGAnM&tbnid=Sgm_ayaBC2zZjM:&ved=0CAgQjRwwADgS&url=http://www.dreamstime.com/photos-images/tv-commercial.html&ei=sPeDUrrII--e7AaF64A4&psig=AFQjCNF68z3wVhWwgPXXVFnskq3wb0nV-w&ust=1384466736659991


13/24

Internet

Hyperlink marketing

Online digital film screeners

Virtual marketing Free distribution of film trailers on

Movie orientated websites

Video user-generated content websites

Links via

Emails

Blogs


14/24

Print

Paid advertisement in

Newspapers

Magazines

Inserts in books

Cross promotion of original books or novels.

Comic special editions or special episodes.


15/24

Merchandising

Paid co-branding or co-advertising of a

product with the film.

Promotional giveaways:

Branded

Drink cups

Toys

Food combinations at fast food chains


16/24


17/24

Audience research (involvement)

When audience research is conducted for domestic theatricalrelease, it involves these areas: Testing of audience response to advertising materials.

Test screenings of finished or nearly finished films; this is the most

well known. Exit surveys questioning film goers about their demographic makeup

and effectiveness of marketing.

Tracking surveys of audience awareness of a film starting six weeksbefore premiere.

Positioning studies versus other films that will premiere at the sametime.

Concept testing that would occur in development phase of a film beforeit is produced.

Title testing in an early stage.


18/24

Exhibition and

Consumption


19/24

Consuming exhibition

Films can be consumed via:

The art house

Independent cinemas

Which screen social realism films.
http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=kRR7VRiw_OMPEM&tbnid=3nrdjD25DNQzmM:&ved=0CAgQjRwwAA&url=http://swilsonwhatisgood.blogspot.com/2011/06/places-cinema.html&ei=R_mDUoyfBciJ7AaD04GoBQ&psig=AFQjCNEre_BC-bhMQzdA49WxWgv7y2zIAQ&ust=1384467143163257


20/24

National Theatre Live

National Theatre Lives project is to broadcast the best ofBritish theatre live from the London stage to cinemas acrossthe UK and around the world.

Each live broadcast is filmed in front of a live audience in atheatre, with cameras carefully positioned throughout theauditorium.

Satellites allow the productions to be broadcast live, withoutdelay, to cinemas throughout the UK as well as many otherEuropean venues.

This tells us they are trying to attract an audience who areinterested in modern drama, as it is a theatre project. They aretrying to attract people from overseas to take notice of their

productions, for recognition and for a gain of wider interestfrom around the world.


21/24

Arnolfini, Bristol

Arnolfini is a Space For Ideas, and is a fantastic watersidelocation at Bristols harbourside, and is a registered charity,which is core funded.

Arnolfini is one of Europes leading centers for thecontemporary arts, performance, dance, film, music and events,

and much more. There is a theatre/cinema auditorium, Reading Room and

Light/Dark Studios, and art bookshops.

Arnolfini exchanges programmes, ideas and skills with the PlusTate network of visual arts organizations across the UK.

This tells us they are trying to attract an audience interested inart and dance, and tries to focus on helping many audiences,seeing as it offers music and different events, and educationalactivities.


22/24

LoveFilm

It is the most popular screening site and film rentalsite.

Users can purchase movies, able to watch them onlineor they can get films delivered to their house directly.

After watching the film, you can express your view ofit by ratings and comments online and can contrastyour opinions with other users within the site. Thewebsite is very successful as it shows popular and

recent movies and has top comments about the films. From this, we can understand that these film watchers

are perhaps critics of the films they watch, eager togive their feedback, including praise and criticism.
http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=WQ1xz0Ti9TOYEM&tbnid=8kR38qwbKWUByM:&ved=0CAgQjRwwAA&url=http://en.wikipedia.org/wiki/File:Lovefilm_logo.jpg&ei=gPmDUv2aA-He7Aa3soHYCw&psig=AFQjCNG-HCj0V_AgptcMeKvZCxDKis9gig&ust=1384467200130202


23/24

MUBI

It is a social networking site made for film streamers.

Films to watch on this website are some of the best classicalfilms, independent and foreign films.

The website isnt too dissimilar to LoveFilm, but MUBI isnt

as popular. You can share your opinions and comments on MUBI as well

as there being a lot of detail about the films on the website.

From this, we can understand that these film watchers are fans

of low budget films, and are interested in international films,eager to explore the ways in which films worldwide are made,or how they are similar or dissimilar to British films.
http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=m7EeLHqLdPGK5M&tbnid=CNb3mhwrlxB1dM:&ved=0CAgQjRwwAA&url=http://mubi.com/topics/mubi-fan-art-logo-competition&ei=qPmDUsvOIcWy7Abhu4GgBA&psig=AFQjCNFDHDxyHBFBR15ajtROKaX536U5xQ&ust=1384467240668945


24/24

IMDB

This site is used as a reading source for films.

IMDB is different to LoveFilm and MUBI as you cancreate yourself an account to the website and beinvolved with it.

You can also share your comments and views. From this information, we can understand that the

these film watchers are eager to express theiropinions, and perhaps add to the existing film

information, because they have watched the film, andlove to add information about the film, in their ownwords.
http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=yhBW6aoGJ1oQpM&tbnid=95sS68ciG2E4MM:&ved=0CAgQjRwwAA&url=http://www.imdb.com/pressroom/images_logo&ei=HvuDUuvVD4iM7AbErICQDA&psig=AFQjCNHBYgSQ0MajDdqL_ryRsZW32-4Ojw&ust=1384467614328534

Target Audience Research Objective I.pptx

Documents

Transcript of Target Audience Research Objective I.pptx