Target Audience Questionnaire Results

What is your age?

0

1

2

3

4

5

6

7

8

7

4

2

6

0

6

14-20 21-30 31-40 41-50 51-60 60+

Age

Num

ber o

f peo

ple

In our questionnaire…

We asked a variety of different ages to get a varied response to our questions, in order for our

documentary to appeal to a broader audience.

Are you male or female?

41%

59%

GenderMale Female

There was a general opinion given equally from males and females as we only asked 18% more men, which in our case averages to around 2 more males. This ensured our documentary would appeal to both males and females.

When do you watch television the most?

6am or earlier

6am - 9am

9am - 11am

12pm - 3pm

3pm - 5pm

5pm - 8pm

9pm - 11pm

11pm+0

2

4

6

8

10

12

Time of day

Num

ber o

f peo

ple

To conclude…

The majority of people tend to watch television in the evenings from 5pm until 11pm. More specifically from

9pm – 11pm. Which is why we chose 9pm for our documentary to be aired so that there are more chances of a

broad audience watching.

What channel do you most frequently watch?

BBC 1

BBC 2

ITV 1Channel 4

Five

0

10

20

Series 1

The most popular channels we found from our results was BBC1 and ITV1. However we chose channel 4 because it was

better suited to the broad target audience age range we chose.

Do you watch documentaries?

Yes74%

No26%

Our results show us that almost ¾

of the general public do watch documentaries. Meaning there

was a very highly likely chance of

getting people to watch our

documentary anyway.

What genre of documentaries do you prefer?

Sports

Food/Nutrition

Lifestyle

History

Factual

Other

0

5

10

Series 1

Despite food/nutrition being the least popular documentary genre in our results…

We decided to use that as a reason to create the documentary about fruit and vegetables, to

make it a more popular topic after seeing our documentary.

Our most popular result was history, however we felt that there was so many documentaries at the time with this genre and very little about

food/nutrition. Another reason why we still pursued the topic of fruit and vegetables.

What is your favourite colour?

BlackWhite

Red

Blue

Green

Other: Pink

Other: YellowOther: Purple

Other: Lilac

Other: Turqoise

0

5

Series 1

To conclude…

Our results shown us that the most popular colours were purple, white and

green.As a result of this, we tried to consider

these three colours primarily when creating our draft print advertisements. Which is why the text is written in white

and the back round colour is green.

What gender voiceover do you prefer?

56%41%

4%

Male Female Don't mind

As a result of the response to this question asked, we chose a male

voiceover for the documentary and radio

trailer because it had slightly more preference.

What age voiceover do you prefer?

5

11

7

4

01

20-30 30-40 40-50 50-60 60+ Don't mind

Number of people

Similar to the previous question…

Because of the higher preference toward age 30-40 for over voiceover,

we used this age barrier when choosing over voiceover. To ensure

they were of a matured age, because this is what the audience stated they

preferred in the questionnaire.

Would you watch a documentary about fruit and vegetables?

Yes58%No

42%

Not sure7%

58% of the people we asked said that they

would watch a documentary with the

topic of fruit and vegetables, despite it not being a popular genre in a

previously asked question. Which

reiterates one of the reasons for choosing this

topic, because we want to gain more interest and understanding about

healthy eating.

Do you think that Fruit and Vegetables are too expensive?

Yes68%

No32%

This question was asked to find out some general

thoughts and opinions of the general public, for

conversation topics in our documentary. For example the

idea of the cost for fruit and vegetables being too high.

Where do you shop for your Fruit and Vegetables?

ASDATesco

Sainsbury's

Morrisons

Lidl

Aldi

Other: MarketsOther: Independent shops

Other: Iceland

0

10

20

Again…

This question was asked to find out some general opinions so they can be used within

our documentary. In this case, to find out where people do and don’t tend to shop for

their fruit and vegetables, so we could consider our interviewees.

Are your children fussy eaters when it comes to Fruit and Vegetables? (Answer if

applicable)

33%

37%

30%

Yes No N/A

This allowed us to keep finding out information

about the general public, to then be used in our documentary research,

because it could be considered as a possible conversation topic as to

whether young people are eating healthily enough.

Do you eat your ‘5-a-day’?

Yes74%

No26%

Because our main topic in the documentary is eating

5-a-day, we asked our audience if they eat their 5-a-day on a day-to-day

basis, to help us with some of the research and

statistics we then included in our documentary.

Would you consider yourself to be healthy?

Yes84%

No16%

This was the final question in our questionnaire and was very

interesting because as a result of this we found that 3 out of the 25 people asked do eat their 5-a-day but don’t consider themselves to

be healthy. And 8 out of 25 people don’t eat their 5-a-day

but do consider themselves to be healthy. Therefore this was an

interesting research point for the documentary and it was an interesting fact to point out within our archive material.