Tania Ellis: The New Pioneers
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The New Pioneers Sustainable business success through social innovation and social entrepreneurship
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Transcript of Tania Ellis: The New Pioneers
The New Pioneers
Sustainable business success through social
innovation and social entrepreneurship
Do you want to save the world or do
you want to make money?
Quest for
Meaning
Identity
Happiness
Wholeness
The Silent RevolutionTraditional
Self-realisation
Modern
Recognition
Social needs
Safety
Physical needs
New times create new needs…
Ethics Responsibility Sustainability Meaning
Social enterprise Social entrepreneurship High purpose companies
For-benefit business Values-driven enterprise Social purpose ventures
Affirmative business Social firms Socialøkonomiske virksomheder…..
Private
CivicPublic
”Fourth sector”
…And new needs require new solutions
1. Social mission
Creating social value and social change (social in broadest sense, i.e. incl. environment)
2. Profits as a means
Focus on financial strategies that work
Range from 100 % external funds to 100 % financially self-sustained
Social mission always has first priority – but self-sustained = more social mission
3. Innovative problem solving
Find new solutions to social problems and/or people’s unfulfilled needs
=> social innovation
New solutions that improve people’s lives or solve
societal problems…
New ways of thinking, living, learning, and working…
Source: Presentation by Geoff Mulgan, The Young Foundation
Knowledge sharing Work processes
Organisational forms
Learning
New business models New concepts
• Test of micro credit in 1976. Bank established in 1983.
• Bangladesh today: 1.084 branches, 12.500 employees,
5.6 mio. borrowers, 60.000 villages.
• Average loan 500 kr. 98 % of loans are repaid.Muhammad Yunus
”This is not charity.This is business.
Business with a social purpose.”
Specialisterne
“Specialisterne is more than a business – we want
to change society’s view on the large group of
persons with Autism Spectrum Disorder (ASD).”
Specialist competences: perserverance, learning abilities, error finding, detailed work
Used for data registration, tests, quality management etc.
The business entrepreneur The social entrepreneur
Economic mission (”make a profit”). Social mission (”helping others”).
Meets financial/commercial needs. Meets social/society’s needs.
Creates financial capital. Creates social capital.
Profit-driven, commercial dimension, business
sense.
Socially driven, charitable dimension, sense of
justice.
Profit as goal in itself
- to secure owner’s financial welfare.
Profit as means to succeed with social goals
- to secure financial independence.
Value is measured through financial income
”Financial return on investment”
Value is measured through social effect
”Social return on investment”
Surplus goes to owners/shareholders. Whole/parts of surplus is reinvested in organization
or in new social projects.
Growth. Sustainable growth.
Source: Tania Ellis, De Nye Pionerer, 2006
New times – new business logics
Economy is the goal
Single bottom line
Show me the money
Economy is a means
Double/triple bottom line
Do good and do well
Businesses only have one social obligation:
to increase their profit
The business of business is business
Social responsibility is connected directly to financial
growth
The business of business is staying in business
Capitalism Social capitalism
The corporation as a mechanical system
(money machine)
The corporation as part of larger, living system
(one of society’s contributors)
Create value for owners/shareholders Create value for stakeholders
Growth Sustainable growth
Green goals are big business
There is only one God:the bottom line
From Corporate Social Responsibility (CSR)
to Corporate Social Innovation (CSI)
www.vestergaardfrandsen.dk
”We distinguish between making a profit
and profitting. For us profit must be for a
purpose.”
Winner of the Index:Award 2005, Design to improve life, www.indexaward.dk
”We’re launching ecomagination
not because it’s trendy or moral,
but because it will accelerate our
growth and make us more competitive.”
Companies of the future make business
and do good at the same time
- And it is the social innovators who pave the
way…!
www.taniaellis.com
www.thenewpioneers.biz
CBS special offer
25% discount on
The New Pioneers
until end Sep 2010
Promotional code: VA894
at www.wiley.com
