QUANTITATIVE - TARGET AUDIENCE RESEARCH

Tamira Bello

QUESTIONNAIRE•This is the questionnaire I produced to try and find out who my target audience would be

•This is a quantitative questionnaire so I filled it with closed, multi choice questions so that I could get statistics

QUANTITATIVE AND QUALITATIVE

• Quantitative is the use of sampling techniques such as surveys or questionaires where the findings are collected numerically and it can be used to estimate future events or quantities.

• These results help you understand the simple data that can be put into chats

• Qualitative is a wider range of data, collecting the audiences opinions and views on the subject. Qualitative asks open questions whereas qualitative ask closed question. Qualitative data describes whereas quantitative data defines.

• These results help you understand the opinions and views of the audience

PRIMARY AND SECONDARY RESEARCH

• Primary research is experiments, investigations, or tests carried out first-hand, rather than being gathered from published sources.

• Secondary research is second hand information that has already been collected by other sources, e.g. newspapers, internet etc.

ANALYSING MY RESULTS

• The reason people analyse results is to be able to find the:

• Validity

• Reliability

• Recommendations

• by finding these this can help them in future in what to do to be able to address the audience in hand

MY RESULTS

MY RESULTS