talkSPORT Media Pack- Dec 2009
-
Upload
talksport-sport-sales-uk -
Category
Business
-
view
898 -
download
4
description
Transcript of talkSPORT Media Pack- Dec 2009
![Page 1: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/1.jpg)
![Page 2: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/2.jpg)
MEDIA BRANDOF THE YEAR
![Page 3: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/3.jpg)
WHAT IS talkSPORT?
Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, 3 months PE Dec 2009
…the UK’s first and only commercial sports radio station
…the UK’s biggest male targeted media brand
…official broadcaster of major mainstream sporting events
![Page 4: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/4.jpg)
One of the UK’s biggest media brands with wide-ranging appeal
ON AIR
ON LINE
IN MAGAZINE
WHAT IS talkSPORT?
![Page 5: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/5.jpg)
THE talkSPORT FORMULA
Expert analysis
Debate & fan interaction
Live sports rights
2.5 million listeners
Source: RAJAR Q4 2209
![Page 6: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/6.jpg)
OFFICIAL FIFA BROADCASTER
Top Talent
• Big names in sports broadcast
• 2nd Year of Official World Cup rights• Every game LIVE• More dedicated time to World Cup
editorial
World Cup
• New Signing – and more to follow??
• Official rights to the big sporting events including the Premier League, and the 2010 Fifa World Cup
Broadcast Rights
![Page 7: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/7.jpg)
TARGETED BROADCAST MEDIA
Source: RAJAR/IPSOS MEDIA/RSMB PE Dec 2009/Mediate Jan 2010l
Efficiently male 2 million men
Loyal audience – 8.2 average hours
1.3 million ABC1
SK
Y S
PO
RT
S 1
71%
BB
C R
5 74
%
DA
VE
60%
AB
SO
LU
TE
58%
BR
AV
O 5
5%
EU
RO
SP
OR
T 5
7%
C5
41%
talk
SP
OR
T 7
9%
C4
41%
ITV
1 3
8%
Male Profile %2.5 million weekly listeners
637,000 15-34 Men (index 157)
![Page 8: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/8.jpg)
DIGITAL INVESTMENT
Source: COMSCORE
Unique visitors: 300,000 per month
Page impressions:3 million per month
900,000 hours of listening per month
![Page 9: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/9.jpg)
talkSPORT FORMULA
Source: ABCE
176,407
New record circulation figure of
![Page 10: talkSPORT Media Pack- Dec 2009](https://reader038.fdocuments.in/reader038/viewer/2022102710/54c36edd4a79599f7e8b45a5/html5/thumbnails/10.jpg)
talkSPORT has become one of the biggest success stories in the media, picking up numerous awards in recent years. 2009 was no different…
Sales team of the year – 2009
AWARD WINNING CONTRIBUTIONS
Gold award winners ‘BRAND OF THE YEAR’ – 2009
Silver award winners for Sales Pitch Niche (Sony Pictures) - 2009
Bronze award winners for Sales Pitch Large (Strongbow) - 2009
Also Nominated for Sales team of the year - 2009