talkSPORT Sport Sales UK - Media Pack 2012
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Transcript of talkSPORT Sport Sales UK - Media Pack 2012
2012. THE YEAR OF SPORT
talkSPORT MEDIA PACK
THE HOME OF SPORT
2012 promises to be a mammoth year for sport, with UEFA Euro 2012
and London 2012 Olympic Games as well as international rugby, cricket,
tennis, horse racing and motorsport.
As a dedicated national sport radio station, Sony Radio Academy Station
of the Year 2011 talkSPORT is ready to bring the nation passionate and
informed coverage and news of the most exciting events of the year as
well as interviews with the big names in the sports world.
An official broadcaster of the Barclays Premier League, talkSPORT has
exclusive national commentary of two Premier League matches most
weekends throughout the football season and the station will also be
broadcasting all 31 games of UEFA Euro 2012, kicking off on 8 June.
Boasting a wide selection of different shows talkSPORT is the
destination for sports fans everywhere, covering breaking news, transfer
rumours, big name interviews and encouraging listeners to ring in and get
their voices heard on all the important issues on clubs, players, referee
decisions and the game as a whole.
THE HOME OF SPORT
Sport was the UK's first mass-distribution magazine when it launched in
September 2006 and has gone on to become one of the country's top
sporting publications. Over its 247 issues it has interviewed virtually every
top sportsman in the world, including Tiger Woods, Roger Federer, Pele,
Lionel Messi, Shane Warne, Lewis Hamilton... the list is endless.
Sport magazine is out every Friday and has an impressive 304,700
distribution, withy a very high ABC1 readership. As well as top interviews,
it previews the big sporting events of the week, looks at some of the more
offbeat news in sport, and includes a lifestyle section focusing on areas
such as gadgets, grooming and entertainment.
Source: RAJAR/IPSOS MORI/RSMB / Google Analytics Jan 12
ONLINE & ON-AIR
COMBINED AUDIENCES
732,000 READERS EVERY WEEK
5.5M 900,000+ FOLLOWERS/LIKES ON SOCIAL
MEDIA
MASS AUDIENCE ACROSS ALL
PLATFORMS
COVERING THE BIG SPORTING EVENTS
talkSPORT & Sport magazine will be covering the biggest sporting events throughout 2012.
talkSPORT will broadcast live updates from all the cricket, tennis & golf action this summer and
will be broadcasting live from the biggest football competitions of the year
Live updates, reports &
interviews from this year’s
championship
Carling Cup final broadcast live
from Wembley Live reports, updates & from
all 4 days at Cheltenham
Broadcasting all English clubs’
away matches
Live updates & reports from
England’s summer test & ODI
matches
Championship Playoff Final
broadcast live from Wembley
2012: OUR YEAR OF SPORT
talkSPORT broadcasts 64
games from the Premier
League live & exclusive. The
station covers matches kicking
off on Saturday evening &
Sunday afternoons. So far
talkSPORT has broadcast
games between Man City &
Spurs, Liverpool & Newcastle,
and Manchester United &
Chelsea
talkSPORT will be covering
EVERY game live from the
European Championships
this summer in Poland &
Ukraine. This follows
talkSPORT’s live coverage
of previous international
tournaments; the World
Cups in South Africa &
Germany
talkSPORT is an official
partner of Team 2012 , whilst
Sport magazine has a
partnership with LOCOG. This
means that both talkSPORT &
Sport magazine have unique
access to GB athletes in the
run-up to the Olympic &
Paralympic Games in London
this summer. talkSPORT &
Sport will feature these
athletes on-air & in magazine
As Europe look to retail
their trophy, talkSPORT will
be delivering regular live
updates from the Country
Club in Medinah during this
Autumn’s Ryder Cup.
talkSPORT’s expert golf
correspondent Bob Bubka
will be on course delivering
the latest news as all the
action develops
talkSPORT will continue to
broadcast live matches from
Europe’s premier club
competition. So far this
season talkSPORT has
broadcast Manchester City’s
big clash with Bayern
Munich, Arsenal’s 2nd round
meeting with AC Milan, and
Chelsea’s knockout round
fixture against Napoli
Richard Keys & Andy Gray – Keys & Gray (Mon-Fri 10an-1pm)
Joined talkSPORT in 2011:
Richard & Andy have over 20 years experience in broadcasting live Premier League football on Sky Sports.
With a contact book full of past and present Premier League & England stars, the duo are never short of big
name guests on their mid- morning show
Darren Gough – Drive Time (Mon-Fri 4pm-7pm)
Joined talkSPORT in 2009:
Darren joined talkSPORT after enjoying a career as one of England’s best and well-loved cricketers. Darren
played 58 test matches and 159 England one-day internationals for his country in a career which spanned
more than 20 years
Stan Collymore – Call Collymore (Sat 7:30pm-9pm & Sun 4pm-6pm)
Joined talkSPORT in 2008:
Stan made more than 150 appearances in the Premier League and was capped 3 times by England. He was
recognised as one of the most prolific strikers in the Premier League and in 1996 became England’s record
transfer fee when he moved to Liverpool for £8.5m
CREDIBLE BROADCASTING TALENT
CREDIBLE BROADCASTING TALENT
Alan Brazil – Sports Breakfast (Mon-Fri 6am-10pm)
Joined talkSPORT in 2000:
Former Ipswich and international striker Alan Brazil first staggered into talkSPORT over a decade ago. His
trademark Glaswegian twang, no nonsense opinions and tales of the previous night’s adventures make mornings
bearable for over 1 million listeners every weekday from 6am. He also hosts the Sunday Exclusive, bringing fans
across the nation news and updates from around the grounds.
Ex-Essex cricket captain and international batsman Ronnie ‘Chicken’ Irani has been Alan’s partner in crime on
talkSPORT’s Sports Breakfast since 2007, after injury forced him to retire from a glittering cricket career. Ronnie,
who was made Essex skipper in 2000, made 31 appearances for England's one-day side and also played in the
2003 World Cup.
Ronnie Irani – Sports Breakfast (Mon-Fri 6am-10pm)
Joined talkSPORT in 2007:
Mark Saggers – Kick Off /Weekend Sports Breakfast (Mon-Fri 7pm-10pm/Sat & Sun 8am-12pm)
Joined talkSPORT in 2010:
Mark Saggers has more than 30 years broadcasting experience. He won a Sony Radio Academy Award in 1993
for his report of the false start at the Grand National for the BBC before becoming senior sports correspondent at
Sky. He returned to the BBC to present 5Live’s Sport in 2001 before joining talkSPORT in 2009 and can be heard
gearing up for the day’s matches every Saturday and Sunday morning on the Weekend Sports Breakfast, and he
also regularly presents evening show Kick Off.
talkSPORT SCHEDULE
MON TUES WEDS THURS FRI SAT SUN
FISHERMANS BLUES
(6-8am)
FISHERMANS BLUES
(6-8am)
MY SPORTING LIFE
(10pm-12pm)
OVERNIGHTS
(1am-6am)
OVERNIGHTS
(12am-6am)
OVERNIGHTS
(12am-6am)
RICHARD KEYS & ANDY GRAY (10am-1pm)
PAUL HAWKSBEE & ANDY JACOBS
(1pm-4pm)
DRIVE WITH ADRIAN DURHAM AND DARREN GOUGH
(4pm-7pm)
KICK OFF/MATCHDAY PREVIEW WITH
DANNY KELLY/MARK SAGGERS/STAN COLLYMORE
(7pm-10pm)
SPORTS BAR WITH ANDY GOLDSTEIN AND JASON CUNDY
(10pm-1pm)
WEEKEND SPORTS
BREAKFAST WITh
QUINN & SAGGERS
(8am-12am)
WEEKEND SPORTS
BREAKFAST WITh
QUINN & SAGGERS
(8am-12am)
CALL COLLYMORE
(4pm-6pm)
PREMIER LEAGUE LIVE
(5.15pm-7.30pm)
CALL COLLYMORE
(7.30pm-9pm)
PRESS PASS
(6pm-8pm)
FULL CONTACT
(8pm-10pm)
FOOTBALL FIRST
(9pm-12pm)
MATCHDAY LIVE WITH
ADRIAN DURHAM
(12pm-5.15pm)
SUNDAY EXCLUSIVE
WITH ALAN BRAZIL
(12pm-4pm)
ALAN BRAZIL'S SPORTS BREAKFAST (6am-10am)
DELIVERING BIG RADIO AUDIENCES
3.2 MILLION LISTENERS EVERY WEEK
21 MILLION TOTAL LISTENING HOURS
talkSPORT continues to be the most efficient way within all broadcast
media to target men, reaching 2.6 million men (80% audience profile)
Across all key demographics talkSPORT has recorded record numbers
whilst maintaining its highly attractive audience profile:
Male listening is 2.6 MILLION and accounts for 80% of listeners
1.8 MILLION ABC1 listeners
talkSPORT has more ABC1 listeners than Absolute’s
total audience (analogue)
2.4 MILLION main shopper audience
Source: RAJAR/IPSOS MORI/RSMB
talkSPORT is one of only three national commercial stations in the UK and reaches 3.2 million people every week
AUDIENCE HIGHLIGHTS
London:
738,000
Midlands :
746,000
Ulster:
97,000
South:
503,000
Scotland :
256,000
North :
895,000
However within that there are opportunities to target listeners regionally through one of talkSPORT’s regional Macros
GROWING AUDIENCES ON DIGITAL
2.3 MILLION MONTHLY UNIQUE USERS ON talkSPORT.CO.UK
15 MILLION MONTHLY PAGE IMPRESSIONS
900,000 FOLLOWERS ACROSS ALL TWITTER ACCOUNTS
OVER 105,000 FANS ON FACEBOOK
The station's website, talkSPORT.co.uk, is a one-stop shop for the latest sports news, interviews and features. The site
was re-launched in August 2010 and, with more than 2.7million monthly unique users, is one of the fastest growing in
the UK sports sector
talkSPORT is also one of the market leaders in the social media sphere. More than 150,000 people follow @talkSPORT on
Twitter, while the station’s Facebook page has more than 90,000 likes and generates a far greater level of feedback and
interactivity with its audience than many pages with a considerably larger reach
The talkSPORT iPhone App, meanwhile, has had 400,000 downloads since it's re-launch in August last year and is recognised as
one of the best of its type
OVER 400,000 DOWNLOADS OF IPHONE APP SINCE LAUNCH IN
AUGUST 2011
Source: RAJAR/IPSOS MORI/RSMB / Google Analytics Apr 12
SPORT MAGAZINE
Sport magazine adds to the talkSPORT offering, giving fans and advertisers alike the best in sports media. The
unique style and content of Sport Magazine perfectly complements talkSPORT and targets another type of fan
304,700 WEEKLY CIRCULATION
75% MALE AUDIENCE PROFILE
87% ABC1 AUDIENCE PROFILE
85% 20-45 AUDIENCE PROFILE
Source: YouGov/ABC Jul-Dec 11
WEEKLY TARGETED DISTRIBUTION
Every Friday morning
Unique VIP network as well as commuters
71% DO NOT READ MEN’S MAGAZINES
32% DO NOT READ ANOTHER NEWSPAPER
SPORT MAG iPAD APP
OVER 30,000 APP DOWNLOADS SINCE NOVEMBER 2011
Includes everything from the print products, plus more content for consumers to enjoy and engage with. Exclusive video interviews
with cover stars & behind the scenes video brings to life Sport’s great content
The app exceeded the target of 25,000 downloads in the first 3
months after launch, emphasising the hunger & eagerness of sports
fans to consume the product
The Sport magazine iPad app now allows consumers to enjoy
Sport’s already fantastic content, with audio and visual elements
which help to bring the magazine to life
No other provider exists in the UK which produces this level of high-
quality sports based content, all for free and no other provider has
access to the A-list stars of the sporting world
COMMERCIAL OPPORTUNITIES
talkSPORT & Sport Magazine offer advertisers a range of
opportunities across radio, digital, mobile and magazine
SPONSORSHIP/ACTIVIATION
OF SPORTING ASSOCIATIONS
ALIGNMENT WITH
TOURNAMENTS/EVENTS
BESPOKE EDITORIAL
FEATURES
AD FUNDED PROGRAMMING
INTEGRATED EVENTS
talkSPORT WERE OFFICIAL BROADCASTERS OF THE 2010 FIFA WORLD CUP, AND THE
ONLY UK BROADCASTER TO DELIVER LIVE COVERAGE OF ALL 64 GAMES
As part of the coverage 6 partners became the official sponsors of
talkSPORT’s world cup coverage
As a result, sponsors achieved greater sponsorship awareness than the
majority of official partners amongst listeners
49
28
43 38
35
20
60
53 49
45 44
32
Coca Cola talkSPORT WC Partners
McDonald's Adidas Budweiser Visa
Non listeners Listeners
Source: SPA Research 2010 – talkSPORT brands = average amongst 6 sponsors and 2 partners
Spontaneous and Prompted Awareness (%)
SPONSORSHIP/ACTIVATION AROUND
SPORTING ASSOCIATIONS
ALIGNMENT WITH TOURNAMENTS &
EVENTS: MERCEDES
CATEGORY EXCLUSIVE MOTORS PARTNER OF TALKSPORT’S FIFA WORLD
CUP 2010 COVERAGE
PROMOTION OF THE SPRINTER/VITO VAN RANGE
THE SPRINTER
VAN CHALLENGE
PROMOTION/EXECUTION/FEATURES
WORLD CUP TRAFFIC
AND TRAVEL
VITO MATCH
HIGHLIGHTS
SPONSORSHIP
DIAGNOSTICS
49% OF LISTENERS WERE
AWARE OF THE SPONSORSHIP
COMPARED WITH ONLY 4% OF
NON LISTENERS
ALIGNMENT WITH TOURNAMENTS &
EVENTS: MARS
71% OF NON LISTENERS FELT IT WAS
VERY/FAIRLY APPROPRIATE FOR MARS
TO SPONSOR THE WORLD CUP
THIS INCREASED TO 93% FOR
LISTENERS WHO WERE
AWARE OF SPONSORSHIP
ACTIVATE OFFICIAL ENGLAND PARTNERSHIP
BE THE 12TH
MAN -
WHO SHOULD BE IN
THE SQUAD?
PROMOTION/EXECUTION/FEATURES
POP UP MARS BARS - WIN
A BAR IN YOUR TOWN
MARS BAR OUTSIDE
BROADCAST
AD-FUNDED PROGRAMMES:
LG F1 SHOW
Execution included an ad-funded programme which ran within the Sports Bar Show and bought in F1 legend Eddie Irvine,
which delivered credible F1 comment, whilst still being edgy and rebellious enough to convey the human element
LG wanted to give F1 a more human feel, away from the more technological aspects
The campaign has been a huge success and LG have nominated the
show as F1 sponsorship best practice for an internal cross-territory award
BESPOKE EDITORIAL FEATURES:
GILLETTE
Involve a broad range of sports fans in the Gillette Fusion Red Card campaign and tap into the sports fans
passion behind overly sensitive football players. The campaign needed to become part of the editorial
and engage with the key make target audience
CAMPAIGN OBJECTIVES
To create a campaign that generated and inspired sports fans to interact and discuss the red card campaign.
The campaign needed to empower fans and provide them with a real opportunity to air their views on Overly
Sensitive Players within the world of football
THE PLAN
CAMPAIGN EXECUTION
Trails promoted the microsite and encouraged listeners to comment
Presenters were encouraged to participate & guest panellists interviewed
Weekly feature within the Alan Brazil Sports Breakfast Show
Weekly columns with the views of high profile panellists
Readers were encouraged to contribute via microsite and social media
Interactive microsite where the audience was able to comment
Audio clips also included within stories
Promotion through talkSPORT web subscription platforms such as twitter
ONLINE
IN MAG
ON AIR
A bespoke sports question time event was created and was the heart of the campaign. The event was attended by
some of he big names in sport and was the perfect forum to discuss the hot topics in sport
In the week following the Event, all
material was used to further amplify the
Red Card theme:
talkSPORT: 30 minute highlight show
Sport Magazine: DPS summation report of
the event
Online: Audio and video of the event plus
key soundbites
“I must say thanks to you and your team for a great job on these advertorials, we on the brand side
have been very pleased with the results. It’s been a pleasure working with you on these”
Gareth Baker – Procter & Gamble
INTEGRATED EVENTS:
GILLETTE RED CARD EVENT
FOR MORE INFORMATION ABOUT
ADVERTISING, SPONSORSHIP AND
PROMOTIONAL OPPORTUNITIES ON
talkSPORT & SPORT MAGAZINE PLEASE
CONTACT THE SALES TEAMS ON:
LONDON - 020 7959 7959
MANCHESTER - 01925 403 570