Talking Inpiration
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TALKING INSPIRATION “Television has a huge amount to learn from advertising.” Bazalgette set out to ‘steal the clothes of the ad industry’ at Endemol, structuring its creative department along agency lines and making himself the first creative director in British TV. Sir Peter Bazalgette on what TV and Advertising have learned from each other www.campaignlive.co.uk/go/talking_i nspiration
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At Kitcatt Nohr Digitas, we have long been fascinated by the power of ideas. So we have developed an exclusive new series with Campaign magazine called ‘Talking Inspiration’. Presented by our very own CEO, Marc Nohr, the interviews explore the most personal and powerful creative influences on leaders who have enjoyed outstanding success in the business of ideas. Our second guest is Sir Peter Bazalgette, one of the UK’s most influential creative leaders. A pioneer in the evolution of the UK’s independent television production sector, Sir Peter was the creative force behind Endemol – the producers of a string of hit TV formats, including Big Brother, and has recently become Chairman of the Arts Council England. Sir Peter explores his most personal and powerful creative influences and examines how inspiration can be harnessed within creative organisations. He also reflects on the vibrancy of the arts scene in the UK, celebrating what he says will be remembered as a creative ‘renaissance’ in the early 21st century. So, if you believe in the power of ideas, why not Talk Inspiration with us?
Transcript of Talking Inpiration
TALKING INSPIRATION
“Television has a huge amount to learn from
advertising.” Bazalgette set out to ‘steal the
clothes of the ad industry’ at Endemol, structuring its creative
department along agency lines and making himself the first creative
director in British TV.
Sir Peter Bazalgette on what TV and Advertising have learned from each other
www.campaignlive.co.uk/go/talking_inspiration
TALKING INSPIRATION
“Advertising’s content ambition is limited by
its 30 second mindset.” Bazalgette claims that although advertising and TV are moving
closer, adland still lacks the capacity to create
credible long-form content.
Sir Peter Bazalgette on the blurringof TV and Advertising
www.campaignlive.co.uk/go/talking_inspiration
TALKING INSPIRATION
Bazalgette claims agencies understand
the ad revenue potential of interactive
TV better than broadcasters. Data
collected from second screen usage could have
‘immense financial significance’ for broadcasters.
www.campaignlive.co.uk/go/talking_inspiration
www.kitcattnohrdigitas.comTALKING INSPIRATION
Bazalgette hits back at critics of Arts Council appointment. “‘I think you can make and enjoy popular TV and still be an enthusiast for the arts. I don’t think there is any clash.”
www.campaignlive.co.uk/go/talking_inspiration
TALKING INSPIRATION
“Britain is enjoying an arts renaissance.”
Despite ‘serious problems and
arguments surrounding funding of the arts in
Britain’ Bazalgette feels that Britain has an
extraordinarily vibrant arts scene.
www.campaignlive.co.uk/go/talking_inspiration
