Tales of the Cocktail 2017 Sponsorship Deck

Sponsorship Deck

Craft Your Future! Tales of the Cocktail 2017

Where is your career headed? Join us in New Orleans for the 15th Annual Tales of the Cocktail to find out.

Whether youre new to the business or youve been in the spirits game for some time, theres something you can take home from

Tales. A new technique. A new connection. A new outlook on your business. Craft your future with knowledge and networking at more

than 200 new seminars, tastings, competitions, networking opportunities and other spirited events. Your future is waiting.

Come find it at Tales of the Cocktail 2017.

Join us in New Orleans July 18-23 for the 15th Annual Tales of the Cocktail

Tales of the Cocktail is produced by the New Orleans Culinary & Cultural Preservation Society (NOCCPS), a non-profit organization

committed to supporting, promoting and growing the cocktail industry in New Orleans and around the world. In addition to offering

opportunities to learn and acquire new skills through Tales of the Cocktail events and Tales 365, the NOCCPS invests the proceeds

back into the spirits industry.

Why Participate in Tales of the Cocktail?

The New Orleans Culinary and Cultural Preservation Society, a 501(c)3 non-profit corporation, has invested more than $886,000 into hospitality programs

including the Cocktail Apprentice Program (CAP), tuition reimbursement, the CAP Medical Aid Fund, educational scholarships and a new health and wellness

program for members of the hospitality industry.

NOCCPS In Action B.A.R. Scholarships CAP Medical Assistance Fund CAP Scholarship Program USBG New Orleans

From July 19-24, 2016, cocktail professionals and enthusiasts from around the world descended on New Orleans for the 14th Annual Tales of the Cocktail. For six days, with over 350 events, we caused a stir!

Participants

Registration is your first stop on the six-day extravaganza that is Tales of the Cocktail. Pick up your wristband for the weeks events and let our Tales staff help you get headed in the right direction!

General Registration Royal Sonesta: Evangeline A & B

Tuesday through Friday

We bring the shops to you! Features an expansive and unique collection of cocktail-themed barware, apparel, bags and more!

The Market at Tales Royal Sonesta: Regal Suite Tuesday through Saturday

After a year of planning and prepping, Tales of the Cocktail has finally returned and were ready to kick things off in a big way at Toast to Tales. Join us in front of the Hotel Monteleone as Ann and Paul Tuennerman cause a stir with a series of special announcements including The Seal of the Sazerac recipients and Official Cocktail Competition winner. Its the perfect way to

start off a spirited week in New Orleans.

Toast to Tales of the Cocktail Hotel Monteleone: Front Steps

Tuesday

Sponsorship

The Tales team might coordinate all the weeks 300+ events, but its the sponsors and partners that make Tales of the Cocktail a reality every single year. Its only with their support that we can bring all the educational Seminars, Tasting Rooms, networking

events and more to cocktail professionals from around the world. Sponsor a Tales of the Cocktail 2017 event and showcase your

brand on the industrys biggest global stage.

Brand Hosted vs. Tales of the Cocktail Hosted Events

Brand Hosted Events in which the content is

curated by the host brand. Tasting Rooms, Spirited

Dinners, and Dynamic Duos *Your dedicated Tales team member will facilitate coordination between your hotel, restaurant and/or bar contact and you.*

Tales of the Cocktail Hosted

Events in which we curate the content and manage all logistics.

Seminars, Happy Hour Series and the Spirited Awards

*Tales of the Cocktail will manage event execution. Some events require feedback and participation from your brand team.*

Who handles event execution?

Sponsorship Benefits and Features

Sponsor Credentials* Access to all Tasting Rooms and use of standby line

for all seminars

Guaranteed seating in seminars sponsored by your brand

Discounts 20% discount on event tickets (some exclusions

apply) Discounted hotel rates at partner hotels

Brand Recognition Brand logo prominently displayed at

TalesoftheCocktail.com on your specific event listing and sponsor page with direct links to your site

Event schedule integrated into the 2017 Tales of the Cocktail app

On-site signage

* Credential allocation based on event or activation sponsored

Media Outreach Access to credentialed media list to use to promote your

events and schedule interviews Key events included in Tales of the Cocktail press

materials

Activation Support Dedicated Tales Team Member assigned to your event

upon confirmation On-site staffing support

Tales 365 Partnerships Opportunity to partner for access to members

Tax-Deductible Sponsorships NOCCPS is a 501 (c)(3), EIN 84-1701381, donations and

sponsorships are tax deductible to the fullest extent of the law

Presented by Octavia Books The Tales of the Cocktail Bookstore will be serving up some of the greatest pieces of cocktail literature and the people who wrote them. At the Bitter Market, youll be able to find the right bottle of bitters for any cocktail, even the ones that havent

been invented yet.

The Shots of Inspiration Bookstore & Bitter Market

Royal Sonesta: Regal Suite Tuesday through Saturday

Seminars Hotel Monteleone and Royal Sonesta

Wednesday through Saturday

There will be 84 Seminars in 2017. Sponsored Seminars include brand and cocktail integration.

Types of Seminars Traditional Seminars

Hotel Monteleone & Royal Sonesta 90 minutes

Cocktail service executed by the Cocktail Apprentice Team 80-200 attendees

Traditional Seminars can also include: Technique Seminars, Point/Counterpoint Seminars (Debate Style) & #SEDTalks

Technique Seminars are limited to 50 attendees and are true hands-on seminars let by an expert or brand team.

#SEDTalks are 90 minutes with different speakers talking for 12-14 minutes. No tastings or cocktails served.

Exclusive Tasting Seminars Hotel Monteleone Bonnet Carre Room

90 minutes Cocktail service executed by the Cocktail Apprentice Team

Limited to 20 attendees and can be led by a brand team

Seminar proposals are accepted between September 1st and December 1st. Submissions are then reviewed by the committee and acceptances are sent in

early February. We will pair any unsponsored seminars mid-February.

Please notify the Tales of the Cocktail Team if you are interested in sponsoring a seminar.

Traditional Seminars Hotel Monteleone and Royal Sonesta


Exclusive Tasting Seminars Hotel Monteleone


Cocktail Apprentice Program

All Seminar Cocktails & Tastings are Executed by the

CAP Team

Tasting Rooms Hotel Monteleone and Royal Sonesta

Tuesday through Saturday

The Tasting Rooms are a very popular feature of Tales of the Cocktail. They allow brands to bring their brand story and personality to life for our attendees.

Tasting Room Options Hotel Monteleone: 4 room options Royal Sonesta: 1 room option Hotel Monteleone Pool Tasting Room Morning Bars (Hotel Monteleone & Royal Sonesta) The Corner Bar Grab and Geaux Brand Education Media & Presenter Hospitality Suite Cocktail Apprentice (CAP) Breakfast

Traditional Tasting Rooms Hotel Monteleone and Royal Sonesta


Pool Hotel Monteleone

Tuesday through Friday

Everyones looking to cool off so no bells and whistles are needed to pull off this refreshing tasting.

The Morning Bars Hotel Monteleone & Royal Sonesta


Attendees start their mornings right with a complimentary eye-opener.

The Corner Bar Hotel Monteleone

Tuesday through Saturday 10 Sponsor Sessions Available

Everyone has their go-to neighborhood bar. At Tales of the Cocktail 2017, The Corner Bar is that place. Located in a corner of the Hotel Monteleone Lobby, this pop up will feature different brands twice a day as they serve up

cocktails, tastings and other refreshments. *The Corner Bar will have a new and improved look for 2017!*

Grab and Geaux Hotel Monteleone: Bagatelle

In New Orleans were proud of our go-cups. Those ubiquitous plastic cups that allow you to take your drinks with you wherever youre headed. At Grab and

Geaux well have a rotating selection of drinks throughout Tales of the Cocktail 2017 that you can sample on your way to your next event.

Located in the Hotel Monteleone lobby, its the perfect spot for you to grab a drink and get on with your day.

Tuesday through Saturday 13 Sponsorship Sessions Available

NEW!

Brand Education Hotel Monteleone: Vieux Carre


How can you get attendees from all over the world in one room for an intimate and hands-on workshop? Brand Education is your opportunity to dig deeper and host workshops that are part seminar, part

demonstration and part tasting with each featuring a combination of your flagship spirits and new releases. Let Tales of the Cocktail 2017 be your launch pad!

Media & Presenter Suite Hotel Monteleone: Hemingway Suite


For Tales presenters and members of the media, having a little peace and quiet is critical to getting work done throughout the week. Our Hospitality Suite is their sanctuary away from the cocktail-crazed crowds. As the

sponsor of this suite, youll be making this quiet space possible while having your brand in front of a select group of the most influential members of the cocktail industry.

Before all the shaking, stirring and muddling starts for our Cocktail Apprentices each day, we want to send them off on a full stomach. The CAP Brand Breakfasts will offer and assortment of breakfast foods and coffee provided by spirits brands from around the world to help fuel the hardest working bartenders

at Tales of the Cocktail 2017. Brands will have a chance to share a coffee and a quick chat with the Apprentices before they head off to take on the rest of the day.

CAP Meals Hotel Monteleone: Ursuline Room

Wednesday through Saturday 4 Breakfast Sponsor Sessions Available

What is included with the Tasting Room Sponsorship Fee?

What IS included 4 cases of Mountain Valley

Spring Water Two Hotel Banquet Servers Hotel Linens Kold Draft Ice Cocktail Napkins Daily Signage 5 oz. Tasting Cups Tables (choice of size and layout) List of preferred vendors

What is NOT included AV Equipment Bartenders Bar Tools Bus Tubs Spirits or Cocktail Ingredients Dcor, models, talent or musicians Food Plates, utensils, burners, glassware,

etc. Photography Transportation Pool Tasting Room requires an EMS

team

Tales of the Cocktail has a list of recommended vendors we work with locally who can provide an array of needs for your events. We

support local!

Tales of the Cocktail 2017 Preferred Vendors

Please inquire about our 2017 list of Preferred Vendors. We have contacts that can fulfill your event planning needs locally. We encourage you to use our local vendors as it benefits the local economy and the environment.

The Economy Spend $100 with a local business and $68 of that stays in our community. Independent businesses obey the law and collect state sales tax, which is reinvested in communities and bolsters state budget deficits.

The Environment Buying local means less packaging, less transportation, and a smaller carbon footprint.

Tales Dining & Drinking In addition to all of the seminars, tastings, and special events, an important part of Tales of the

Cocktail is experiencing the world famous cocktails and cuisine of

New Orleans. Partner with one of our local bars

or restaurants for an unforgettable night of food and cocktails.

Over the years, Spirited Dinners have become a Thursday night tradition at Tales of the Cocktail. On Thursday, July 20th, restaurants located throughout the city will welcome cocktail lovers to enjoy one-of-a-kind dinner pairings of cocktails and cuisine. Each restaurant will combine the talents of at least one of the worlds best mixologists with some of the citys most renowned chefs to create imaginative and

innovative culinary pairings. Reservations for Spirited Dinners must be made directly through the restaurant.

Each location is a collaborative affair between restaurant and brand.

Thursday 8:00 PM 11:00 PM

Spirited Dinners

When cocktails are your passion, tending bar hardly feels like work. Thats why a handful of the worlds most renowned bartenders will be picking up extra shifts at

bars around New Orleans during Tales of the Cocktail 2017. But they wont be doing it alone. Local bartenders will be joining them behind the stick to form dynamic bartending teams. Stop by for a drink to see these teams work their

delicious magic as you drink in a bit of the local flavor.

Tuesday, July 18 Sunday, July 23, 2017

A guest bartender collaborates with a local bartender to feature a specialty menu of the partners spirit cocktails.

Shifts vary on time and date depending on host location.

Open to the public with cocktails for purchase.

Dynamic Duos

Special Events

Happy Hour The Sheraton Hotel

Thursday

2017 Happy Hour: Meet the Distillers

Happy Hour The Sheraton Hotel Thursday, July 20

Meet the Distillers Meet the Distillers is our annual homage to the people behind the spirits that make the world such an interesting place to drink. In

2017, this annual event returns to the Sheraton Hotel. More than 50 distillers from across the country and around the world will be serving up their creations neat so you can appreciate every note.

Join us for light bites and some lively music as distillers share some of their secrets behind their spirits.

The Spirited Awards Ceremony The Sheraton Hotel Saturday, July 22

Since 2007, Tales of the Cocktail has recognized the cocktail industrys best bars, bartenders, ambassadors, writers and distillers at the annual Spirited Awards. This past year, awards were handed out in 25 categories to give members of the

spirits business the recognition they deserve.

The 11th Annual Spirited Awards The Sheraton Hotel Saturday, July 22

If you are interested in being a sponsor at our 2017 Spirited Awards Ceremony, please contact us at

[email protected]

Additional Sponsorship Opportunities

Official Cocktail Competition Shake and Stir Us

The Bitter Market Digital Marketing Co-Branded Giveaways In Hotel Room Features

Have another idea? Tell us about it at [email protected]

Official Cocktail Competition Shake and Stir Us

Is there a cocktail more classic than the Martini? It was a favorite of the Rat Pack. It inspired the most famous bar call of all time Shaken, not Stirred. Its a drink. Its

a glass. Its a true icon. And at Tales of the Cocktail 2017 were finally going to honor it.

This year were challenging bartenders from around the world to reimagine what

this legendary drink can be for the chance of having their Martini names the Official Cocktail of Tales 2017. The rules are few but the possibilities are endless.

You just need a base spirit and vermouth. From there its your call.

The winning bartender will receive a cash prize and be honored throughout Tales of the Cocktail for giving us a new way to enjoy a Martini.

This competition is open to multiple spirits categories.

The Bitter Market

What started as a cure for indigestion has grown into one of the most hotly debated topics in the cocktail world- Bitters. With the growing intrigue into these herbal elixirs, theres been a boom of bitters on the market. Where better than Tales of the Cocktail to give them a try? Stop by our Bitter Market to browse a wide selection of bitters from around the world. There youll be able to purchase rare and hard-to-find bitters that are sure to fuel the ongoing bitter debate.

Royal Sonesta: Regal Suite Tuesday through Saturday 9:30 AM to 6:00 PM

Digital Marketing Facebook Twitter Instagram Newsletter TalesoftheCocktail.com App

Custom Multi-Outlet Packages Available

In Hotel Room Features Room Drops Custom Towels Custom Shower Curtains Bathrobes Door Hangers Dark Channel on Hotel TV

How can your brand get involved in Tales of the Cocktail?

No matter what size brand youre with, we have opportunities for everyone.

Sponsorships start as low as $250. Our attendees come from over 32 countries.

Why Participate in Tales of the Cocktail?

Our New Orleans event is our largest fundraiser for the New Orleans Culinary and Cultural Preservation Society. Sponsorship dollars and product donations will be a tax free

donation for NOCCPS, a 501(c)3 non-profit corporation.

Weve invested over $886,000 back into the spirits community through the Cocktail Apprentice Program, various scholarship programs, educational grants and in-kind

contributions. Tales of the Cocktail is the most important educational platform in

the world of mixology, not just because it is the largest and the smoothest-running, but because it continues to innovate and

improve. We refuse to rest on our laurels. - Philip Duff,

Director of Education at Tales of the Cocktail

What makes a successful Tales of the Cocktail event?

We are first and foremost an educational event and your concept should be fresh and new!

Target the bartender and do not dumb it down.

Just a well made cocktail is not enough.

Your event description should highlight what the attendees will get to learn, taste, see, touch or do.

Make it interesting!

Important questions to ask: Who and what will be there

that I cannot get anywhere else?

What will the attendee take away?

What hands-on activities are there, if any?

Is there a competition or special announcement?

Does the attendee get to try a new product?

Interesting and memorable can be accomplished without breaking your budget.

ATC Guidelines All products used must be listed with a Louisiana

Distributor. No alcohol can be self-supplied. What if I do not have distribution in Louisiana?

We can assist in getting temporary distribution for the length of the event.

Contact [email protected] Distribution/Listing must be secured by March 31, 2017.

Please be sure to read the Updated ATC Guidelines document sent out to

all Sponsors.

Important Deadlines We will be offering many of the sponsorship opportunities at special Early Bird Prices. Events must be confirmed by February 15th to qualify. We recommend booking your event before March 1st for maximum promotion. To be included in the initial schedule launch, your event details are needed by March 13, 2017. Monday, May 1st All sponsorships confirmed and outstanding information is due. All spirit orders and recipes must be turned in to Christina Sudderth.

For additional questions about Tales of the Cocktail

2017 Sponsorship Opportunities, please contact: [email protected]

(504) 948-0511

@TOTC

Connect with us! www.TalesoftheCocktail.com

Facebook.com/TalesoftheCocktail

@Tales_Of_The_Cocktail

Youtube.com/user/TOTCNOLA

Tales of the Cocktail 2017 Sponsorship Deck

Business

Transcript of Tales of the Cocktail 2017 Sponsorship Deck