Sponsorship Deck

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Cause a Stir! Tales of the Cocktail 2016

The cocktail industry is filled withpioneers, rabble-rousers and trailblazers. People with the courageto change the way the world

drinks. Nextsummer, were inviting everyone back to New Orleans to shake things up once again at the 14th Annual Tales of the Cocktail. Join us as wecauseastirwith more than 200 brand new seminars, tastings, competitions, networking opportunities and other spirited events. After Tales of theCocktail 2016, the industry

will never be the same. Join us in New Orleans July 19-24 for the 14th Annual Tales of the Cocktail

where for five days the cocktail reigns supreme.

Tales of the Cocktail is produced by the New Orleans Culinary & Cultural Preservation Society (NOCCPS), a non-profit organization

committed to supporting, promoting and growing the cocktail industry in New Orleans and around the world. In addition to offering

opportunities to learn and acquire new skills through Tales of the Cocktail events and Tales 365, the NOCCPS invests the proceeds

back into the spirits industry.

Why Participate in Tales of the Cocktail?

The New Orleans Culinary and Cultural Preservation Society, a 501(c)3 non-profit corporation, has invested more than $625,000 into hospitality programs

including the Cocktail Apprentice Program (CAP), tuition reimbursement, the CAP Medical Aid Fund, educational scholarships and a new health and wellness

program for members of the hospitality industry.

NOCCPS In Action B.A.R. Scholarships CAP Medical Assistance Fund CAP Scholarship Program USBG New Orleans

The Tales of the Cocktail Team Ann Tuennerman

Founder & Executive Director

Kandyse Aub Digital Marketing & Membership Manager

Emily Britton

Sponsorship & Dining Manager

Michelle Dunnick Spirited Awards & Guest Relations Senior Manager

Alex Smith

Sponsorship & Logistics Manager

Christina Sudderth Presenter Relationships & Sponsorship Senior Manager

Melissa Young

Business & Logistics Senior Manager

Participants

From July 15-19, 2015, cocktail professionals and enthusiasts from around the world descended on New Orleans for the 13th Annual Tales of the Cocktail. For five days, with 349 events, the spirits were calling.

Registration is your first stop on the five-day extravaganza that is Tales of the Cocktail. Pick up your wristband and passes to the weeks events and let our Tales staff help you get headed in the right direction!

Registration Hotel Monteleone/Royal Salons A & B

Tuesday through Saturday

We bring the shops to you! Features an expansive and unique collection of cocktail-themed barware, apparel, bags and more!

The Market at Tales Hotel Monteleone/Royal Salons A & B

Tuesday through Sunday

Toast to Tales of the Cocktail Hotel Monteleone/Front Steps

Wednesday

After a year of planning and prepping, Tales of the Cocktail has finally returned and were ready to kick things off in a big way at Toast to Tales. Join us in front of the Hotel Monteleone as Ann and Paul Tuennerman cause a stir with a series of

special announcements including the next destination for Tales of the Cocktail on Tour. Make sure you stick around to get your complimentary token to try the winning Mule from the Official Cocktail competition. Its the perfect way to start off a

spirited week in New Orleans.

Sponsorship

The Tales team might coordinate all the weeks 200+ events, but its the sponsors and partners that make Tales of the Cocktail a reality every single year. Its only with their support that we can bring all the educational Seminars, Tasting Rooms, networking

events and more to cocktail professionals from around the world. Sponsor a Tales of the Cocktail 2016 event and showcase your

brand on the industrys biggest global stage.

Sponsorship Benefits and Features

Sponsor Credentials* Access to all Tasting Rooms and use of standby line

for all seminars

Guaranteed seating in seminars sponsored by your brand

Discounts 20% discount on event tickets Discounted hotel rates at partner hotels

Brand Recognition Brand logo prominently displayed at

TalesoftheCocktail.com on your specific event listing and sponsor page with direct links to your site

Event schedule integrated into the 2016 Tales of the Cocktail app

On-site signage Event inclusion in the Official Tales of the Cocktail

Program

* Credential allocation based on event or activation sponsored

Media Outreach Access to credentialed media list to use to promote your

events and schedule interviews Key events included in Tales of the Cocktail press

materials

Social Networks Official events documented and shared on Tales of the

Cocktail social media outlets Event integration with Facebook, Instagram, etc.

Activation Support Dedicated Tales Team Member assigned to your event

upon confirmation On-site staffing support

Tales 365 Partnerships Opportunity to partner for access to members

Tax-Deductible Sponsorships NOCCPS is a 501 3, EIN 84-1701381, donations and

sponsorships are tax deductible to the fullest extent of the law

Presented by Octavia Books The Tales of the Cocktail Bookstore will be serving up some of the greatest pieces of cocktail literature and the people who wrote them. At the Bitter Market, youll be able to find the right bottle of bitters for any cocktail, even the ones that havent

been invented yet.

The Shots of Inspiration Bookstore & Bitter Market

Hotel Monteleone/Lobby Tuesday through Saturday

The Morning Bars Hotel Monteleone/Carousel Lounge

Wednesday through Saturday

Complimentary Cocktails, Coffee and Smoothies for attendees with a Tasting Room Wristband.

Seminars Hotel Monteleone and Royal Sonesta

Wednesday through Saturday

There will be 84 Seminars in 2016. Sponsored Seminars include brand and cocktail integration.

Types of Seminars

Seminar proposals are accepted between September 8th and December 1, 2015. Submissions are then reviewed by the committee and acceptances are sent in

early February. We will pair any unsponsored seminars mid-February.

Please notify the Tales of the Cocktail Team if you are interested in sponsoring a seminar.

Traditional Seminars Hotel Monteleone & Royal Sonesta

90 minutes Cocktail service executed by the Cocktail Apprentice Team

80-200 attendees

Exclusive Tasting Seminars Hotel Monteleone Bonnet Carre Room

90 minutes Cocktail service executed by the Cocktail Apprentice Team

Limited to 20 attendees and can be led by a brand team

Technique Seminars Hotel Monteleone Iberville Room

90 minutes Cocktail service executed by the Cocktail Apprentice Team

Limited to 50 attendees and is a true hands-on seminar led by an expert or brand team

Traditional Seminars Hotel Monteleone and Royal Sonesta

Wednesday through Saturday

Exclusive Tasting Seminars Hotel Monteleone / Bonnet Carre Room

Wednesday through Saturday

Technique Seminars Hotel Monteleone / Iberville Room

Wednesday through Saturday

Cocktail Apprentice Program

All Seminar Cocktails are Executed by the CAP Team

Tasting Rooms Hotel Monteleone and Royal Sonesta

Tuesday through Saturday

The Tasting Rooms are a very popular feature of Tales of the Cocktail that allows brands to bring their brand story and personality to life for our attendees.

Hotel Monteleone: 2 room options Royal Sonesta: 2 room options Hotel Monteleone Pool Tasting Room Cocktail Apprentice Breakfast or Lunch The Corner Bar- Increase in availability! The First Sip On the House- New in 2016! Interview Lounge- Back in 2016! Brand Education- New in 2016!

Tasting Room Options

Traditional Tasting Rooms Hotel Monteleone and Royal Sonesta

Wednesday through Saturday

Pool Hotel Monteleone

Tuesday through Friday

Throughout their week of non-stop slicing, juicing, stirring and shaking, the Tales of the Cocktail apprentices can work up quite an appetite. The CAP Meals are their chance to take a quick break and grab a bite before heading back out to do what seems like the

impossible. As a brand sponsor, you can help fuel the hardest working bartenders at Tales of the Cocktail 2016 while also having the opportunity to quick chat with them as they come and go throughout the day. Be a part of the CAP Meals to support the people that

make Tales of the Cocktail such a great place to drink.

CAP Meals Hotel Monteleone/ Ursuline Room

Wednesday through Saturday 4 Breakfast and 4 Lunch Sponsor Sessions Available

The Corner Bar Hotel Monteleone

Tuesday through Saturday 10 Sponsor Sessions Available

Everyone has their go-to neighborhood bar. At Tales of the Cocktail 2016, The Corner Bar is that place. Located in a corner of the Hotel Monteleone Lobby, this pop up will feature different brands twice a day as they serve up cocktails, coffee or other refreshments. Its a place where you can learn more about these brands and sample their products while catching up with old friends and making new ones before heading off to your next event. Stop by The Corner Bar during Tales of Cocktail and by the end of the week it may

just be that place where everyone knows your name.

The First Sip Royal Salon B/ Hotel Monteleone

Tuesday & Wednesday 4 Sponsor Sessions Available

At Tales of the Cocktail 2016, you will never forget your first. Your first drink, that is. When you check in at registration at this years festival, you will be greeted by our talented staff and a welcome tasting of a spirit brand making its Tales of the Cocktail debut. The First Sip is poured neat so you can savor every bit of flavor before heading out for the adventures that await you at

the 14th Annual Tales of the Cocktail.

On the House Royal Salon B/ Hotel Monteleone

At Tales of the Cocktail, we think everything goes better with a drink. Even registration is made better when you have something to sip on. So whenever you stop in to what we consider to be the home base for

tickets, to ask a question or just do a little shopping, make sure you grab a drink thats On the House. Our On the House drinks are poured

neat so you can savor every bit of flavor before heading out for the adventures that await you at the 14th Annual Tales of the Cocktail.

Thursday, July 21 and Friday, July 22 2 Sessions a day

4 Sponsor Sessions Available

NEW!

Interview Lounge Hotel Monteleone/ Hemingway Suite

Tuesday through Saturday 5 Sponsor Sessions Available

With thousands of attendees and more than 200 events at Tales of the Cocktail, its not always easy to find a quiet space. At Tales 2016, were creating an outlet to give all the hard-working members of the media a dedicated place to get some work done or just relax for a bit. This intimate space is perfect for doing interviews, writing, editing photos or just taking a quick break to recharge your devices and yourself with some light snacks. Join us throughout the week so you can keep up the good work all Tales long.

Brand Education Riverview Room/ Hotel Monteleone

During Tales of the Cocktail youll experience countless spirits brands at seminars, tasting rooms, and happy hours. Our new Brand

Education is your chance to get to know brands and their spirits on an even deeper level. During the week, eight different brands will host

workshops that are part seminar, part demonstration and part tasting with each featuring a combination of their flagship spirits and new releases. Join us for these special events to come away with new

insights into the brands we love. Wednesday through Friday

2 Sessions a day 8 Sponsor Sessions Available

NEW!

What is included with the Tasting Room Sponsorship Fee?

What IS included 4 cases of Mountain Valley

Spring Water Two Hotel Banquet Servers Hotel Linens Kold Draft Ice Cocktail Napkins Daily Signage 5 oz. Tasting Cups Tables (choice of size and layout) List of preferred vendors

What is NOT included AV Equipment Bartenders Bar Tools Spirits or Cocktail Ingredients Dcor, models, talent or musicians Food Plates, utensils, burners,

glassware, etc. Photography Transportation Pool Tasting Room requires an

EMS team

Tales of the Cocktail has a list of recommended vendors we work with locally who can provide an array of needs for your events. We

support local!

Tales of the Cocktail 2016 Preferred Vendors

Please inquire about our 2016 list of Preferred Vendors. We have contacts that can fulfill your event planning needs locally. We encourage you to use our local vendors as it benefits the local economy and the environment.

The Economy Spend $100 with a local business and $68 of that stays in our community. Independent businesses obey the law and collect state sales tax, which is reinvested in communities and bolsters state budget deficits.

The Environment Buying local means less packaging, less transportation, and a smaller carbon footprint.

In addition to all the seminars, tastings and special events, an important part Tales of the Cocktail is experiencing the world famous cocktails and

cuisine of New Orleans. During the week, look for the Tales Dining and Drinking logo in the windows of bars and restaurants throughout the city

for special Tales menus and events like our Spirited Dinners, Tales Restaurant Week and Dynamic Duo bartending teams. Its the best way to get a taste of the food and drinks that have made New Orleans a culinary

destination.

Tales Dining & Drinking

Tales Dining & Drinking 2015 Success Stories

Tales of the Cocktail hosted

31 Spirited Dinners

94% Sold Out

Barrel Proofs busiest week of the year

Over 1,400 attendees

visited Cane & Table

throughout the week

High Hat quadrupled sales on the night of the Freret St. Block Party

Beachbum Berrys Latitude 29s busiest

day week of the year & up 30%

compared to other events throughout

the year

The Freret St. Block Party was the 4th biggest sales day in the history of

Company Burger

Over the years, Spirited Dinners have become a Thursday night tradition at Tales of the Cocktail. On Thursday, July 21st, restaurants located throughout the city will welcome cocktail lovers to enjoy a one-of-a-kind dinner pairings of cocktails

and cuisine. Each restaurant will combine the talents of at least one of the worlds best mixologists with some of the citys most renowned chefs to create

imaginative and innovative culinary pairings. Reservations for Spirited Dinners must be made directly through the restaurant.

Local Restaurants Paired with Sponsored Spirits

Thursday 8:00 PM 11:00 PM

Spirited Dinners

New Orleans has legendary cuisine. Thats no secret. But with five days in this gastronomic city, figuring out where to eat can be a little overwhelming.

Throughout the week youll be able to sample a special price-fixed tasting menu (with a recommended spirit cocktail, of course) at some of the citys most

legendary and talked about restaurants. Stop in for lunch or dinner and youre guaranteed the kind of meal that only New Orleans could produce.

Monday, July 18th through Monday, July 25th

Lunch 2 Courses + Tasting or Cocktail

Dinner 3 Courses + Tasting or Cocktail

Open to the Public

Tales Restaurant Week

When cocktails are your passion, tending bar hardly feels like work. Thats why a handful of the worlds most renowned bartenders will be picking up extra shifts at

bars around New Orleans during Tales of the Cocktail 2016. But they wont be doing it alone. Local bartenders will be joining them behind the stick to form dynamic bartending teams. Stop by for a drink to see these teams work their

delicious magic as you drink in a bit of the local flavor.

Tuesday, July 19 Sunday, July 24, 2016

Guest bartenders paired with local bartenders with a featured sponsor cocktail

Shifts vary on time and date depending on host location

Open to the Public with cocktails for purchase

Dynamic Duos

Special Events

Happy Hour The Sheraton Hotel

Thursday

2016 Happy Hour: Meet the Distillers

Happy Hour The Sheraton Hotel

Thursday, July 21

Meet the Distillers is our annual homage to the people behind the spirits that make the world such an interesting place to drink. In

2016, this annual event returns with a display of spirits thats bigger and better than ever before. More than 50 distillers from across the country and around the world will be serving up their creations neat so you can appreciate every note. Join us for light bites and some

lively music as distillers share some of their secrets behind their spirits.

Meet the Distillers

The Spirited Awards Ceremony The Sheraton Hotel Saturday, July 23

Since 2007, Tales of the Cocktail has recognized the cocktail industrys best bars, bartenders, ambassadors, writers and distillers at the annual Spirited Awards. This past year, awards were handed our in 26 categories to give members of the

spirits business the recognition they deserve.

One for the Ages: The 10th Annual Spirited Awards

The Sheraton Hotel Saturday, July 23

In 2016, were celebrating 10 years of the Spirited Awards with a bar crawl through time. Well travel to the cocktails greatest decades from the classics of the roaring 20s to the martinis hay day of the 60s to, yes, even the over-the-top drinks of the 80s. Were going to explore them all. Come dressed in attire from your favorite decade as we recognize the best bars, bartenders, distillers, writers and more from the past year. Its a cocktail party

thats been a decade in the making.

If you are interested in being a sponsor at our 2016 Spirited Awards Ceremony, please contact us at

Partners@TalesoftheCocktail.com

Official Cocktail Competition The Year of the Mule

The Bitter Market

Additional Sponsorship Opportunities

The Year of the Mule

Official Cocktail Competition

Tales of the Cocktail 2016 will be the year of the mule. The Moscow Mule to be exact. This classically refreshing cocktail has been kicking bar

patrons right in the taste buds since the 1940s. This year were challenging bartenders from around the world to reimagine what this

drink can be for the chance of having their creation named the Official Cocktail of Tales 2016. Your recipe just needs to have a base spirit

(doesnt need to be vodka), ginger and some sort of effervescence. From there its up to you. The winning bartender will receive a cash prize and be honored throughout Tales of the Cocktail 2016 for teaching this old

mule some new tricks.

This competition is open to multiple spirits categories.

The Bitter Market What started as a cure for indigestion has grown into one of the most hotly debated topics in the cocktail world- Bitters. With the growing

intrigue into these herbal elixirs, theres been a boom of bitters on the market. Where better than Tales of the Cocktail to give them a try? Stop by our Bitter Market to browse a wide selection of bitters from around the world. There youll be able to purchase rare and hard-to-find bitters that

are sure to fuel the ongoing bitter debate.

Hotel Monteleone Lobby Tuesday through Saturday

9:30 AM to 6:00 PM

How can your brand get involved in Tales of the Cocktail?

No matter what size brand youre with, we have opportunities for everyone.

Sponsorships start as low as $250. Our attendees come from all over the world.

Why Participate in Tales of the Cocktail?

Sponsorship dollars and product donations will be a tax free donation for the New Orleans Culinary and Cultural Preservation Society, a 501(c)3 non-profit corporation.

Weve invested over $625,000 back into the spirits community through the Cocktail Apprentice Program, various scholarship programs, educational grants and in-kind

contributions. Tales of the Cocktail is the most important educational platform in

the world of mixology, not just because it is the largest and the smoothest-running, but because it continues to innovate and

improve. We refuse to rest on our laurels. - Philip Duff,

Director of Education at Tales of the Cocktail

Brand Hosted vs. Tales of the Cocktail Hosted Events

Brand Hosted Events in which the content is

curated by the host brand. Tasting Rooms, Spirited

Dinners, Tales Restaurant Week and Dynamic Duos

Tales of the Cocktail Hosted Events in which we curate the

content and manage all logistics.

Seminars, Happy Hour Series and the Spirited Awards

If you already have an idea for a brand hosted event, you can submit it via the Event Submission form today. This includes all types of Tasting Rooms or Spirited Dinners.

All other events can be confirmed through the Sponsorship Team by emailing Partners@TalesoftheCocktail.com. A Tales of the Cocktail Team Member will connect with you to

confirm your participation.

What is my next step?

What is Tales of the Cocktail looking for in my event submission?

We are first and foremost an educational event and your idea should highlight what the attendees will get to learn, taste, see, touch or do.

Think of your submission as what the attendee will read on the event schedule and make their decision to attend.

Target the bartender and do not dumb it down.

Be as specific as possible. Just a well made cocktail is not

enough.

Important questions to ask: Why should I attend this tasting

room? Who and what will be there that I

cannot get anywhere else? What will the attendee take away? Is there food? Is there music or an artist

performing? What hands-on activities are there,

if any? Is there a competition? Does the attendee get to try a new

product?

Bring out all of the bells and whistles!

Tales of the Cocktail Official Media Coverage Partnerships Imbibe Magazine Chilled Magazine

Tales of the Cocktails Lead Media Sponsor, Imbibe Magazine, is once again producing the 2016 TOTC Event Guide.

This is a fantastic opportunity to promote your brand. Brands that advertise in the

May/June issue of Imbibe (which is distributed at Tales) receive a special

discount on ads in the TOTC Event Guide.

For placement options, email: Karen Foley Karen@ImbibeMagazine.com

The July issue of Chilled will be devoted to Tales of the Cocktail: a look back at the history, people and the brands that have

made it the most important spirits festival in the world. The issue will also take a look at

the innovation and activations of participating brands in 2016.

For advertising opportunities, email: Jeff Greif

Jeff@FreeAgentMedia.com

Media partnerships are only available to sponsors of Tales of the Cocktail

2016

All products used must be listed with a Louisiana Distributor.

No alcohol can be self-supplied. What if I do not have distribution in Louisiana?

We can assist in getting temporary distribution for the length of the event.

Contact Partners@TalesoftheCocktail.com Distribution/Listing must be secured by April 6, 2016.

ATC Guidelines

Please be sure to read the Updated ATC Guidelines document sent out to

all sponsors.

Tasting Rooms, CAP Meals and the Interview Lounge

Based on your recipes you can calculate the total amount of product needed. This includes all brands even if you are using another brands product.

Your order must be placed with Tales of the Cocktail on or before April 29, 2016.

We will invoice the event sponsor for a monetary donation equal to the amount of product purchased, inclusive of tax.

Your product will be delivered to your event location two hours prior to the event start time.

ATC and Brand Hosted Events

Spirited Dinners, Tales Restaurant Week and Dynamic Duos

Product orders will be placed by the venue and the costs will be covered by the price of the meal or drink

Please work closely with your restaurant partner to allow enough time for the restaurant to receive the order and be aware of any products they may not carry regularly.

ATC and Restaurant/Bar Events

Seminars, Happy Hour Series and the Spirited Awards

Tales of the Cocktail will purchase all spirit product needs for these events.

We will invoice the event sponsor for an additional sponsorship fee amount for the dollar amount of your product purchased, inclusive of tax.

Note: Traditional and Technique seminars include the cost of product already and no additional fees are due from the sponsor brand.

ATC and Ticketed Events

Event submissions are approved on a rolling basis. The recommended submission date is Friday, April 1st.

Wednesday, April 6th

All distribution/listing must be secured in Louisiana. All sponsorship contracts must be signed. All spirit orders and recipes must be turned in to

Christina Sudderth.

Important Deadlines

For additional questions about Tales of the Cocktail

2016 Sponsorship Opportunities, please contact: Partners@TalesoftheCocktail.com

(504) 948-0511

@TOTC

Connect with us! www.TalesoftheCocktail.com

Facebook.com/TalesoftheCocktail

@Tales_Of_The_Cocktail

Youtube.com/user/TOTCNOLA