Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level –...

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Leading global excellence in procurement and supply Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing Director

Transcript of Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level –...

Page 1: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Taking Procurement to the Next Level –Unlocking the power of marketing and emotional intelligence

Cath HillGroup Marketing Director

Page 2: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

A Real Competitive Advantage

Procurement at the heart of business

Influence business leaders to demonstrate that P&SM gives a real competitive advantage 

Licensing the Profession

The Profession Comes of Age

RAISE YOUR GAME

RAISE YOUR VOICE

Page 3: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Raise Your Game

RAISE YOUR GAME

Page 4: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Fortune Favours the Brave

Operational: long term negative impact ‐ Loss of revenue /Brand reputation

Behavioural: greatest short term impact  

Corporate: fastest resolved

Informational: Low effect on share priceModern Slavery Act 

CRISIS TYP

E

Page 5: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Get Out of Your Comfort Zone

Page 6: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Getting to The Next Level

C SUITE

Page 7: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Be Commercial

Page 8: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Be Creative

Procurement at the Heart of Business

Page 9: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

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Raise Your Voice

Modern Slavery

Page 10: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

5 Basic Rules of Building a Brand:

USP

Know your USPsMarket ResearchBuild your own styleTake on tasksDrive strategy

Page 11: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Be Communicative

Page 12: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Be a Code Breaker

Page 13: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

‘Emotional intelligence is the capacity of individuals to recognize their own, and other people's emotions, to discriminate between different feelings and label them appropriately, and to use emotional information to guide thinking and behaviour.’

Be in Control

Page 14: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

…Persuading and Influencing

Page 15: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

USP

Build Relationships

Page 16: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Can You Identify Your Personality Type?

Page 17: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

• 90% of top performers are high in EI• Managers trained in EI deliver twice the profit• EI is a top predictor of high potential• 67% of competencies essential to effective leadership 

performance are EI related• The quality of an organisation’s leadership has a direct 

impact on long term growth and success

Find out morewww.cips.org/ei 

Benefits of Strong EI

Page 18: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

5 Top Tips for Building Influence 

Establishyour 

credibility

Understand the businessgoals

Be atrustedadviser

Be brave 

Be passionate& 

confident

Page 19: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

And if You Can’t Remember All That:

Becommercial

Becreative

Be communicative

Bein control

Page 20: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Take Procurement to the Next Level

Be more than just procurement

Page 21: Taking Procurement to the Next Level - CIPS and Events...Taking Procurement to the Next Level – Unlocking the power of marketing and emotional intelligence Cath Hill Group Marketing

Leading global excellence in procurement and supply

Thank you

Cath HillGroup Marketing Director