11

AutoWeek/Automotive NewsAutoWeek/Automotive NewsSpecialty Vehicle ForumSpecialty Vehicle Forum

Las VegasLas VegasNovember 1, 2004November 1, 2004

Rich RaeRich RaeDirector, MoparDirector, Mopar

22

Taking Mopar to the Next Level…Taking Mopar to the Next Level…

33

Evolution of AccessoriesEvolution of Accessories

One part at a time . . .

Power Running Boards

Chrome Grille Insert

Stainless Steel Tubular Side StepsChrome Wheels

44

Evolution of AccessoriesEvolution of Accessories

Packages …

Appearance PackageChrome Accent Package

Work Truck Package

MSRP$1,849

MSRP$1,465 MSRP

$2,335

55

Upfitting Upfitting

The Evolution Continues…The Evolution Continues…

66

Why Upfitting?Why Upfitting?

Appearance EnhancementAppearance Enhancement

Mass CustomizationMass Customization

Adding Value/ContentAdding Value/Content

Process OptimizationProcess Optimization

77

2003 Dodge Ram2003 Dodge RamThunder Road and Hemi ExpressThunder Road and Hemi Express

88

2003 Dodge Ram2003 Dodge RamThunder Road and Hemi ExpressThunder Road and Hemi Express

Thunder Road/HEMI Express Thunder Road/HEMI Express Plant: Warren TruckPlant: Warren Truck Upfitter: DecomaUpfitter: Decoma

Roseville, MIRoseville, MI Contents and Suppliers:Contents and Suppliers:

• Tonneau CoverTonneau Cover PendaPenda

• Molded Running BoardsMolded Running Boards Algonquin AutomotiveAlgonquin Automotive

• Accent KitAccent Kit Algonquin AutomotiveAlgonquin Automotive

• Fuel Filler DoorFuel Filler Door AMPAMP

• Chrome Exhaust TipChrome Exhaust Tip Borla Borla

Production Run: March-June ‘03Production Run: March-June ‘03 Production Volume: 4,000 unitsProduction Volume: 4,000 units Sales Region: Southeast & WestSales Region: Southeast & West

MSRP: $3,025MSRP: $3,025

99

2003 Jeep Wrangler 2003 Jeep Wrangler Tomb RaiderTomb Raider

1010

2003 Jeep Wrangler 2003 Jeep Wrangler Tomb RaiderTomb Raider

Upfitter: MSX InternationalUpfitter: MSX International Auburn Hills, MIAuburn Hills, MI Contents and Suppliers: Contents and Suppliers:

• Bumper fasciaBumper fascia J-MarkJ-Mark

• Light barLight bar Ground EffectsGround Effects

• Off-road lightsOff-road lights HellaHella

• Rock rails & Tail Lamp Rock rails & Tail Lamp GuardsGuards

Ground EffectsGround Effects• Fender FlairsFender Flairs

BushwackerBushwacker• Fog Light CoversFog Light Covers

Meridian AutomotiveMeridian Automotive

Production Volume: 1,000 unitsProduction Volume: 1,000 unitsProduction Run: July, 2003Production Run: July, 2003Sales Region: Sold nationwideSales Region: Sold nationwide

MSRP $2,995MSRP $2,995

Tomb Raider Tomb Raider Plant: Toledo, OhioPlant: Toledo, Ohio

1111

2004 Dodge Dakota 2004 Dodge Dakota Chrome Accent PackageChrome Accent Package

1212

2004 Dodge Dakota 2004 Dodge Dakota Chrome Accent PackageChrome Accent Package

Dakota Chrome PackagesDakota Chrome PackagesPlant: Warren TruckPlant: Warren TruckUpfitter: DCC SHVTCUpfitter: DCC SHVTC

Sterling Heights, MISterling Heights, MI Contents and Suppliers:Contents and Suppliers:

• Tubular side stepsTubular side steps Ground Effects Ground Effects

• Fuel filler doorFuel filler door AMP AMP

• Exhaust tipExhaust tip• AMG Industries AMG Industries

• Splash GuardsSplash Guards• Power Flow Power Flow

Production Volume: 2,400 unitsProduction Volume: 2,400 unitsSales Region: Sold nationwide Sales Region: Sold nationwide Production Run: Jan. thru May, Production Run: Jan. thru May,

20042004

MSRP $1,495MSRP $1,495

1313

2004/2005 Dodge Ram 2004/2005 Dodge Ram Hemi Sport/RumbleBeeHemi Sport/RumbleBee

1414

Hemi Sport/RumbleBeeHemi Sport/RumbleBeePlant: St. LouisPlant: St. LouisUpfitter: Roush ManufacturingUpfitter: Roush Manufacturing

Fenton, MOFenton, MO Contents and Suppliers:Contents and Suppliers:

• Hood scoopHood scoop Quality MetalcraftQuality Metalcraft

• Body kit/claddingBody kit/cladding Algonquin AutomotiveAlgonquin Automotive

• Tail Lamp GuardsTail Lamp Guards Ground Effects Ground Effects

• Brushed aluminum fuel doorBrushed aluminum fuel door AMPAMP

• Chrome Exhaust TipChrome Exhaust Tip BorlaBorla

• Unique logo appliquéUnique logo appliqué Kay Automotive GraphicsKay Automotive Graphics

Production Volume: 24,000 unitsProduction Volume: 24,000 unitsProduction Run: Jan. thru Nov. 2004Production Run: Jan. thru Nov. 2004Sales Region: Sold nationwideSales Region: Sold nationwide

MSRP $2,600MSRP $2,600

2004/2005 Dodge Ram 2004/2005 Dodge Ram Hemi Sport/RumbleBeeHemi Sport/RumbleBee

1515

Upfitting LineupUpfitting Lineup

Thunder Road/Hemi ExpressTomb Raider

Dakota Chrome Accent Package Rumble Bee

Hemi Sport

1616

What Upfitting is NOT….for What Upfitting is NOT….for Mopar Today…..Mopar Today…..

NOT StructuralNOT Structural

NOT Engine Performance NOT Engine Performance

NOT Oversized Wheels and NOT Oversized Wheels and

TiresTires

NOT Unique Paint Schemes NOT Unique Paint Schemes

1717

Why do we Upfit?Why do we Upfit?

PROFIT ENHANCE THE BRAND

LIFECYCLE MANAGEMENT

1818

What We’ve Learned…..What We’ve Learned….. Facility within 30 milesFacility within 30 miles

Secured storage for 300 – 400 vehiclesSecured storage for 300 – 400 vehicles

Docks and necessary equipment Docks and necessary equipment

Quality inspections Quality inspections

eCommerce/EDIeCommerce/EDI

Inventory Management Inventory Management

1919

What’s Next…. What’s Next….

2020

2121

Premiering at SEMA…. Premiering at SEMA…. The RAM DAYTONA The RAM DAYTONA (Prototype)(Prototype)

w h a t i s a s p e e d s h o p

a r e t a i l “s t o r e w i t h i n a s t o r e”

a s h o w c a s e f o r

a c c e s s o r i e s

p e r f o r m a n c e

m e r c h a n d i s e

a h a n g o u t f o r c a r n u t s

• a n n o u n c e d f e b r u a r y 2 0 0 3

• p i l o t J u n e 2 0 0 3

• p r o g r a m l a u n c h e d o c t o b e r 2 0 0 3

n o w 2 0 l o c a t i o n s n o w o p e r a t i n g

2 2 d e a l e r b u s i n e s s p r o p o s i t i o n s p e n d i n g

o v e r 5 0 d e a l e r s o n l i s t

w h y m o p a r c a n p u l l i t o f f

MUSCLE

STREET

20% of SRT4 OWNERS PURCHASED STAGE 1 and

Mopar Blow Off Valve

Available March 1

Available SEMA 04

Sport Compact Car Magazine

“TOP 20 PRODUCTS FOR 2004”

I will surely trade by black RSX Type S for the new SRT4

Note the Mopar Turbo Upgrade Web Banner

One of the main reasons I traded, Mopar Factory Support

SPEED

MUSCLE STREET SPEED

t h e t h r e e f a c e s o f m o p a r e n t h u s i a s t ‘ s

3535

Thank youThank you