Taipei City Color

Taipei

City

Color

Index2

02 Why do We Need to Define Our City Colors?

04 Existing State of Taipei Color

08 Ways of Planning Colors

13 Color Smart

14 Color Tone

15 Let s Embrace Color

22 Big Collection of Taipei Color

24 Taipei Color Issue

INDEX

Color Issue & Action

Color PromotionColor Tools

Color Explore

Color Research

TaipeiCity

Color

Introduction 3

A number of countries featured in designated and dedicated city colors can be found all around the world. The design of city colors has been an essential part of urban planning in Europe ever since 1850s. These cities can be properly identified by a palette of emblematic colors predefined through comprehensive studies. As the cities evolve, their tints and shades change; one of the earliest case in point is Turin in Italy. More than 20 colors were defined as this city’s basic hues during 1800-1850. After a sophisticated progress of urban development and inevitably failing to follow the primary plot for its tones, a new plan to renovate the city’s colorful outlook was then taken place in 1978.

Apart from European cities, Japan has also initiated its color scheme and practice on urban scale since 20 years ago. In accordance with the Landscape Act (2004), a study on colors taken account of the visual harmony between any building and its ambient environment must be conducted before the construction to avoid incongruous tones.

The kaleidoscope of Nature is a genuine blessing to humankind while a city of artistic touch is a revelation of human being’s creative mind. Breeding the citizens’ aesthetic awareness and sense helps in shaping a charismatic Taipei.

Analyze the prospection and explore the possibilities of urban color planning through international case study, the use of Color Smart tools, field trips and status surveys ; and invite industry professionals and designer team and engage the citizens in interactive events to coordinate the idea of theme colors in the reincarnation of the city.

City colors contribute to an integrated cultural image developed in the progress of urban civilization as a result of collective consciousness and individual self-awareness, which illustrate the outlook of a city and carry out its history. It should be covered in the urban reconstruction blueprints in an attempt to depict a city with competing characters. The City Yeast was designated by Urban Regeneration Office Taipei City in 2012 to introduce the Taipei City Colors Plan to the citizens in order to encourage public attention and action, and keep promoting the idea though this publication.

Taipei City Color Plan

WHY DO WE NEED TO DEFINE OUR CITY COLOR ?


EXISTING STATE OF TAIPEI COLOR The variegated landscape of Taipei has been varied as the history moves on and environment evolves since Japanese occupation. Our perception of the city is always affected by the hues chosen by the whole society or individuals either intent ional ly or unintent ional ly. The chromatic codes of Taipei city are collected and organized in a scientific manner through Taipei City Color Infographic to facilitate the public understanding of the status quo.

Taipei Street Tree Color Analysis / Taipei is the city full of green street trees. In

this city, 30 citizens can own a tree together.

Each of street trees stands in Taipei everyday

and already becomes one of the important

colors of Taipei. Illustrate the seasonal

changes of the street trees in Taipei.

5Existing State of Taipei Color

Taipei Landmarks Color / From the historical sites of the Qing Dynasty to the

skyscrapers of the twenty-first century, landmarks

have accompanied Taipei for many years as part of

citizen’s life and visitor’s attraction. Illustrate the color

association with various populations.

Taipei Chain store color/ The chain enterprises are very developed in Taipei.

There are many kinds of chain stores, which invovled

in food, clothing, living, transportation, education and

entertainment. Those industries not only link to daily

life , but also create a special city color tone.


A mark is an important recognit ion of an

identity. We survey the construction of Taiwan

government institution marks and the color

composition, and find an international case from

Melbourne to see how they make a complete

project to design their city marks.

Taipei Government Mark /

Taipei City Color Urban Bridge/A connection between two places, a passage

on safari, a way home, a prelude to meet a city.

Bridge color is the first impression of the city.

Illustrate the tone jump between Taipei and its

outskirts.

台北都市色彩都市橋樑TAIPEI CITY COLORURBAN BRIDGE

台北市Taipei

永和YongHe

三重SanChong

板橋BanQiao

中和ZhongHo

新店XinDian

汐止XiZhi

600M

820M

189M

1 重陽橋

2 台北大橋

3 忠孝橋

297M4 中興橋

797M5 華江橋

550M6 華翠橋

258.4M7 光復橋

1284.3M8 華中橋

106M9 永福橋

400.3M10 中正橋

93M11 景美橋

100M12 萬善橋

181.9M13 景美溪橋

550 M14 環東大道跨越橋

台北聯外橋樑顏色Taipei Bridge Color

台北聯外橋樑分佈Taipei Bridge Color

台北聯外橋梁色相環Case Simulation

三重

SanCho

ng 板

橋 B

anQ

iao 中和ZhongHo

新

店X

inD

ian

汐

止Shi

Zhi

TAIPEICITY

river

area elementarea

element

area element

area element

bridge

river

三重

SanC

hong 板

橋 B

anQ

iao 中和ZhongHo

新

店X

inD

ian

汐

止ShiZ

hi

TAIPEICITY

887M15 福和橋

國際案例：墨爾本International Case: Melbourne

Brandmark :設計後的墨爾本標誌 :

台灣 Taiwan

日本 Japan

政府機關標誌比較 Government Institutions Marks

7Existing State of Taipei Color

Taipei street furniture/We can see lots of furnitures like traffic lights,

barriers and other furnitures. All of these have

an huge influence on the city color.

Taipei taxi /Taxis are the largest mobile color blocks in

Taipei. Illustrate and compare different taxi

colors from other places.

8 Ways of planning colors

This project aims at four principles: passing down the spirit of cultural region, expressing the unique character ist ic of a region, presenting a modern image of a city, and planning a future city development. We will reach international standard and follow the future flow of color development. Take the color of city environment for example, it combines the context of cultural color, and we will offer an efficient plan to manage multiple elements of the color of a whole city view. Then, it will be a system of environment color planning which is suitable for the style of the city and its own development in future, and it will be applied easily by the citizens and the officers to realize our vision of a designed city.

Professional Project of City Color - Environment Color Improvement Plan

It is important to get citizens involved the project. Everyone can make a slight change of the environment. The color planning combines the context of cultural color, and we will offer an efficient plan to manage multiple elements of the color of a whole city view. Later on, it will be a system of environment color planning which is suitable for the style of the city and its own development in future, and it is also easily applied by citizens and officers to realize our vision of a designed city.

WAY OFPLANNINGCOLOR

9Ways of planning colors

3. Analyze the research.

(Environment/ Architecture)

According to the research

result, analyze the features

of the target place, from

space, time and culture areas;

besides, analyze environmental

and architectural color using

from cultural context, and

discuss the possibility of future

color of city.

5. Decide color system

Decide color system basing on

the schematic project.

7. Estimate the project and share experience. a. Invite color experts to estimate the color planning and the effect of the project. b. Elevate local citizens’ identity of color planning by promoting the project and sharing the activity in education.

8. Keep observing. Keep observing and recording and make this experience and information as a document sharing with others.

4. Confirm the plan. a. Make a recognizable color planning which aims at the whole environment, region and community function. b. Finish the schematic project on the computer.

1.Make a plan: according to races, time, space, contexts and methods.

2-1 Collect the information of cultural and environmental resource from a designated place, the methods are to review literature and survey the place.2-2 Find the right problem/ Ask the right question, focus on the designated area and list the specific research topics.2-3 Find the sources of the focused topic/ After determining the focused topic, you start to investigate the place, examine colors of street furniture or operate a survey.

6. Operate the plan. Apply the plan to making a makeover.


City Yeast develops a whole new project- The Rebirth of Color Cells- to discover the familiar city once we have known with a new vision. We believe that the process of this plan would be activating treasures, which are deep down inside our drawers while we are cleaning them up. Let’s create many splendid wonderful colors in our lives!

1. Print out the color dice and the badge of “ The Captain of Color Explorers.2. Find your teammates, and each of you chooses at most 2 colors. 3. Let’s move and take pictures when you find the objects which belong to your colors.4. Within the time limit, the honor of “Captain of Color Explorers” goes to the one who finds out the most.5. The Captain of Color Explorers will take his/her own picture, upload the photos to Taipei City Color Facebook and name the album as “Color Explorers_ Your Name”.

City Color Explore

1. Choose a spot to observe the breathing of your city and take pictures without any editing. 2. Shoot the pictures at different time but at the same place. 3. You will get your own color chart of view from different shooting time and put them in sequent order. 4. Upload the photos to Taipei City Color Facebook and name the album as “Color of Breathing_Your Name / the number of photos you take”.

Color of Breathing You are Color Explorers

11Ways of planning colors

1. Prepare the camera and the note recording the time/ the location/ other descriptions before you take pictures. 2. Choose one material as your topic, observes and shoot it; such as, tile. 3. Categorize your photos by different materials, upload the photos to Taipei City Color Facebook and name the album as “ Color Chart of City Materials_ Material / Your Name / the number of photos you take”.

1. Bring the camera out and hit the road! 2. Shoot the full view of the street at night. 3. Use Photoshop to mosaic the photos. 4. Combine the colors and the map to complete “the Map of City Night Color”. 5. Upload the photos to Taipei City Color Facebook and name the album as “Color of Light_ Location / Your Name / the number of photos you take”.

1. Take your camera and choose a spot. Don’t hesitate, yeah, that’s right, stand still! 2. Divide your body into 12 parts and take pictures clock wise from 30 degrees to 360 degrees. 3. Print out your photos and paste them clock wise on a piece of paper. 4. Write down the location in the middle of the color wheel and you finish your Color Wheel 360 degrees.5.Upload the photos to Taipei City Color Facebook and name the album as “Color Wheel 360°_ Location / Your Name/ the number of photos you take”.

Color of Light Color Wheel 360°My City Material Swatch

Color Tones12

COLORSMART

We collected and sorted a series of color tools which are separated into 6 categories: color app, experience color analyze color, for designing, color game, color knowledge. It can strengthen people's color experience, knowledge, and sensibility through these color tools. It also creates a convenient way while using colors and doing color combination.

color loversShare and discuss colors with people globally by analyzing photos and pictures.

color toycolor toy can help you find your ideal color scheme.

the color of..This is an overlapped image reproduced as the result of random selection.

xue xue colorsVisit the Xue Xue Colors website for color collections, practice, community, events, publications and more.

kulerThe Adobe Kuler mobile app enables you to generate color themes that can inspire any design project.

nippon colors250 Traditional Japanese colors

palettesPalettes is a powerful productivity tool for creating and maintaining color palettes.

color schemerUse fun color tools to create your own palettes , and share them.

brithday colorEach day in a year is represented by distinct colors and characters. What is your birthday color?

coblisSimulate the colors perceived by tritanopes.

color snapUse Color Snap search to find the color name and values, quickly and easily.

color scheme designerAllow users to select colors, match the hues randomly, simulate color blindness, and preview the effect after applying them.

Color smart 13

COLORTONE

Define the city colors of Taipei by adopting its cultural discourse. Collect and analyze the natural environment and human constructions regionally. Summarize the urban tones and their boundaries. Observe the harmony or disharmony of color matching.

earth tone

sky tone

Taipei historical tone

rockycoast tone

Color Events14

Guide the c i t izens through the mind-exploring over city colors. Discover the connection between visual aesthetics and living environment enthusiastically. Sound the revolutionary experiment on colors to enrich everyone’s ideal palette!

LET'SEMBRACECOLOR

Color Events 15

Complete a 4-hour walking in the culturally vibrant Da’an district to explore and gather the tints of both sense and sensibility from a variegated island capital.

Route: Yongkang Park-Xinyi Road-Yongkang Street-Lishui Street-Longquan Street-Wenzhou Street-National Taiwan Normal University

Objectives:1. Observe the hues of everyday life and color details2. Observe the architectural design of wall patterns and floor tiles3. Observe the color association with different shop designs and business types4. Compare the color scheme, plants species and layouts of parks

The Color Field Trip in Da’an District

Color Events16

Just like what the American architect Charles Moore once said, for a house, the significance is , " what it's like to wake up in it" ; the best way to perceive a city is to walk through it. Let’s take a walk in Xinyi district and breathe in the color of Taipei.

Route: Si-si Nan Cun - Wuxing Street-Songqin Street -Songzhi Road - Taipei 101- No Smoking Plaza -VieShow Cinemas Skywalk - Songshou Road - Bella Vita - Xin Guang Mitsukoshi A4 Terrace

Objectives: 1. Observe the hues of everyday life and color details 2. Observe the architectural design of wall patterns and floor tiles 3. Observe the different nuances between day and night4. Reflect on the impact of globalization and consumer culture on the regional colors5. Observe the colors of both the new and old shopping areas (compare Zhongxiao high streets and Ximending)6. Debate over colors

The Color Field Trip in Xinyi District

新光A4露台

BELLAVITA

華納威秀天橋

台北101-無煙廣場討論part 1

信義國小

新宅

松壽廣場

Start

End

16:00~16:30

17:00

17:10

17:20~18:20

18:40

18:50

18:30

19:00~20:30

食

1 四四南村

3松勤街

4松智路

5 松壽路

A8

A9 A11

Color Events 17

To break through the pre-occupied idea on colors, use red, yellow, blue, white and black to create kaleidoscopic output in a limited time, and revive disposed objects by devising colorful installments in a 3-D space to extend their unique value of existence.

Venue: URS13 Nangang Revived Vanguard

Objectives: 1. Introduce cases on the revived urban spaces 2. Introduce the codes of color paints, color mixing and painting 3. Practice on 120-color mixing4. Revive the objects by painting them to create chromatic installments in and for the space

Color Factory

Color Events18

Organize all sorts of colors and gather all together physically to create an art installment on the green. Everyone can be one of the pixels of this earthwork by wearing white clothes and funny toppers to bounce up and down in the search of Taipei’ s COLOR.

Venue: URS27 Huashan Grassland

Objectives: 1. Improve our awareness and perception toward ambient colors by physical involvement2. Break into groups to discuss and share the ideas on colors appeared in everyday life

Where is Taipei Color

Color Events 19

The Wood Trail Coloring Workshop

Repaint the unidentifiable warning lines up and down the hill. Define the trail colors in accordance to the school culture and the demand of campus development provided that the pedestrian’s safety is taken into account. Implant different hues among the green and enjoy a whole new color experience on the visit for the scenery.

Venue: The Sweet Gum Trail of National Chengchi University

Objectives:1. Make a project led by the designers for teachers and students to collect information and set up agendas2. Analyze the color scheme of the environment and architecture3. Confirm the colors plan and computer simulation graphics4. Determine the chromatic scheme and renovate the trails

Color Installation

The Color Installments WorkshopEngage in a workshop for the perception, discussions and practices on colors to experience the process of turning the imagination into reality by scattering tints and shades into the green.

Venue: National Chengchi University Campus

Objectives:1. Introduce cases on the revived urban spaces2. Introduce the codes of color paints, color mixing and painting3. Practice on 120-color mixing4. Revive the objects by painting them to create chromatic installments in and for the space

Color Events20

The Color in Environment Workshop

Renovate a space by changing its hues. Connect the design concepts of color and space, use multiple colors subtly and enjoy the interaction between human bodies and a colorful space.

Venue: The City Yeast Living Room up on the Treasure Hill

Objectives:Turn the City Yeast Living Room into a color lab1. Case study on the international examples of subtle color design2. Extend the idea about colors from 2D to 3D3. Exchange the thoughts on the possibility of using colors4. Develop a palette of revolutionary colors and interactive coloring tools

Taipei Color Book 21

BIG COLLECTIONOFTAIPEI COLOR

The Big Collection of Taipei Color is a photography project about urban layouts and colors in Da’an, Xinyi, Wanhua, Datong, Beitou and Zhongzheng Districts. There are 40 photographers and a number of citizens joined this project, and this book contains 1368 pieces of photo that selected from more than three thousand. It is designed to preserve the city colors for the prospection of Taipei.

Taipei Color Book22

23 Taipei Color Issue

TAIPEICOLORISSUE

Brainstorm

1. What is color? How differently the easterners and westerners perceive colors and why?2. In which literary and art works or discourses that color is the main theme?3. How to establish children’s aesthetic sense? Would it be helpful if their living environment is improved?4. Does color matching indicate personal taste? Is there an absolutely correct answer for good or bad color matching?5. How to develop personal awareness to color?6. How to provide color education and develop teaching aids?7. What object color(s) in Taipei you feel like to change the most?8. Is there any call upon urban coloring strategies for Taipei? If so, what are they?9. Do you agree or disagree that the overwhelming existence of various signage has become one of the features of Taiwan? If you do, please elaborate; if you don’t, please also try to think about how to make it happen positively?10. How to collect and decipher the traditional Taiwanese colors? And how to utilize these colors in our environment?

Exercise

1. Draw some lines with seasonal colors of street trees in Taipei by observing your surroundings; refer to the hues of for example Chinese rain trees on Zhongcheng Road or cotton trees on Zhongxiao E. Road.2. Take down the colors from a variety of materials discovered in Taipei city and come up the matching scheme for them.3. Try to produce multiple colors by adding black or white in RGB, and calculate how many tints and shades you have created.4. Devise an action to change the ambient colors, discuss with 10 people and try to make it happen.5. Use Google tools to search for the color scheme of every featured city and collage the result into a world map.

color of 28 cities

You are invited to dig out the undiscovered issues and solutions about the city colors of Taipei.

Distributor ｜ Urban Regeneration Office Taipei City

Executor ｜City Yeast

Publisher ｜ Lin Chung-Chieh

Graphic design ｜ AGUA Design

Website ｜

www.urstaipei.net

www.cityyeast.com

Majority of the image are provided by the author.

Printed In Taipei, all rights reserved.

主辦｜臺北市都市更新處

策畫｜都市酵母

協辦｜得利塗料

主持｜周育如

攝影顧問｜汪德範

執行團隊｜

都市酵母研究班趙澤曄、陳冠宏、謝雪浩、

楊景涵、楊智堯、蔡佩蓉、陳冠蓉、區星馳

水越設計團隊張雅婷、張芳睿、陳尹之、

林凱葳、蘇于軒、許裕盛、周純如

水越設計研究生詹宏祿、梁巨璟、

黃碩玲、陳君芃、鍾培成、李岱螢、

潘思翰、王韵心、何明軒、劉思妤

活動拍攝｜葉覓覓

臺北巨集攝影師｜

賈媛、郭芷嫣、樂欣怡、蔡佳倫、江玠廷、

莊雅婷、宋沛誠、周婉婷、林君燁、

鄧又銘、汪德範、林資芬、陳旺展、周信安、

茅雅媛、李家維、張文如、李政諺、鄭閎仁、

羅士硯、林孟穎、孫瑋、施佳吟、洪繼億、

李宣瑋、周玉勳、林玉卿、楊國裕、陳允文、

葉紫涵、張雅婷、潘思翰、林政谷、李佳真

發行單位｜臺北市都市更新處

發行人｜林崇傑

地址｜100 臺北市中正區羅斯福路一段8號9樓

設計｜水越設計股份有限公司

如欲利用本書內容者

須徵求著作權人同意或書面授權

請洽臺北市都市更新處更新經營科

電話：02-2321-5696 #3059

www.urstaipei.net

www.cityyeast.com

Insid

e P

hoto

by H

sin-Y

i, Yueh

Cove

r photo

by W

onderfu

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TAIPEI CITY COLOR

TAIPEI C

ITY COLOR __ Joan Miro

" I try to apply colors like words that shape

poems, like notes that shape music."

Urban Regeneration Office Taipei City

臺北

都市

色彩

臺北

市都

市更

新處

Taipei City Color

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